---
description: Detailed reviews on Similarweb based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Similarweb with similar products.
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title: Similarweb Reviews, Prices & Ratings | GetApp Canada 2026
---

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# Similarweb

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> Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.
> 
> Verdict: Rated **4.6/5** by 251 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Similarweb

\- Competitor Traffic Overview&#10;Understand how much traffic your competitors get, where it comes from (search, social, referrals), and how it breaks down by device or geography. Compare up to five competitors side by side.&#10;&#10;- Keyword Performance&#10;Discover the top organic and paid keywords driving traffic to your site and your competitors'. See how you rank for each keyword and track changes over time—even uncover hidden keywords not shown in standard analytics tools.&#10;&#10;- Advertising \&amp; Paid Media Insights&#10;Explore your competitors’ ads, keywords, and landing pages. Identify where they invest in paid traffic and uncover potential advertising or affiliate partners by analyzing their ad activity.&#10;&#10;- Industry Trends \&amp; Benchmarks&#10;Analyze the size and performance of any industry. See traffic trends by source, region, and channel. Identify top players and influencers driving performance in advertising, social, email, and more.&#10;&#10;- App Market Insights&#10;Track keyword trends and discover the most downloaded apps across app stores. Compare app performance by country or category and understand what’s driving visibility and growth.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 251 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Similarweb
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$125.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Advanced and Enterprise plans.&#10;Free Demo: Available &#10;&#10;Contact SimilarWeb for more information or to setup a live demonstration.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Audit Management
- Backlink Monitoring
- Behavior Tracking
- Benchmarking
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Tracking
- Channel Management Software
- Charting
- Communication Management
- Competitive Analysis

## Integrations (7 total)

- Amazon S3
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Snowflake

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- 24/7 (Live rep)
- Chat

## Category

- [Web Analytics Software](https://www.getapp.ca/directory/109/web-analytics/software)

## Related Categories

- [Web Analytics Software](https://www.getapp.ca/directory/109/web-analytics/software)
- [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software)
- [All-in-One Marketing Platform Software](https://www.getapp.ca/directory/310/online-marketing/software)
- [SEO/SEM Software](https://www.getapp.ca/directory/313/seo-sem/software)
- [Marketing Analytics Software](https://www.getapp.ca/directory/602/marketing-analytics/software)

## Alternatives

1. [Semrush](https://www.getapp.ca/software/91634/semrush) — 4.6/5 (2316 reviews)
2. [Lucky Orange](https://www.getapp.ca/software/112955/lucky-orange) — 4.7/5 (260 reviews)
3. [Screpy](https://www.getapp.ca/software/2072498/screpy) — 4.8/5 (236 reviews)
4. [Looker](https://www.getapp.ca/software/91545/looker) — 4.5/5 (282 reviews)
5. [AccuRanker](https://www.getapp.ca/software/2061445/accuranker) — 4.9/5 (330 reviews)

## Reviews

### "Great tool for web analytics" — 5.0/5

> **Nikola** | *June 7, 2024* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.
> 
> **Cons**: Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.

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### "Similarweb just works\!" — 5.0/5

> **Ian** | *November 7, 2025* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: I use SimilarWeb regularly for prospecting, and it’s been really helpful. The traffic metrics give me a quick read on how much attention a site is getting, where that traffic is coming from, and how users are engaging. I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever reach out.&#10;&#10;If you’re looking for fast directional insight into web performance and digital focus areas, SimilarWeb is a really strong tool.
> 
> **Cons**: I gave it a 4 out of 5 only because it requires deeper granularity via add-ons or paid tiers — but overall, it’s absolutely worth using.
> 
> Good experience - could provide more detailed traffic insights into trends we are seeing throughout the year.

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### "It's a nice app with mediocre data quality." — 3.0/5

> **Jimmy** | *July 26, 2017* | Telecommunications | Recommendation rating: 7.0/10
> 
> **Pros**: The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.
> 
> **Cons**: The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
> 
> It was helpful for assessing the size of different revenue opportunities.

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### "Great tool for SDR team" — 4.0/5

> **Tatyana** | *September 1, 2025* | Financial Services Software | Recommendation rating: 7.0/10
> 
> **Pros**: SimilarWeb is a very important tool in our SRD team day-to-day process. It's very intuitive and very easy for new team members to learn how to use it. We really like the amount of the date we can get from SimilarWeb and different ways we can look at that data.
> 
> **Cons**: Sometimes we have some issues with the date in the system. Those are rare occasions and they mainly happen with data around smaller companies, which is understandable, since there are less public information on those companies.
> 
> My SDR team and I use SW every day to build our pipeline and qualify our leads. We find the interface and features very intuitive. And having access to a lot of data helps us and makes our process easier. Also SimilarWeb is constantly updating and the team is working on adding new features. Which is very important to me.

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### "Very helpful tool for daily work" — 5.0/5

> **Pranav** | *September 8, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I really liked how easy it was to search and find company information in one place. The traffic details and insights are very clear and simple to understand, which makes my work much faster. It saves me a lot of time compared to checking different sources. I also find it helpful for planning outreach because I can quickly see how companies are performing online.
> 
> **Cons**: Sometimes the data is not always 100% accurate or updated in real time, which can make me double-check with other sources, but overall it still gives me very helpful insights.
> 
> My overall experience has been good. It helps me with research and outreach every day. I use it a lot and it makes my work easier.

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## Links

- [View on GetApp](https://www.getapp.ca/software/100382/similarweb-pro)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/100382/similarweb-pro> |
| de-AT | <https://www.getapp.at/software/100382/similarweb-pro> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/similarweb-pro/> |
| en-AE | <https://www.getapp.ae/software/100382/similarweb-pro> |
| en-AU | <https://www.getapp.com.au/software/100382/similarweb-pro> |
| en-CA | <https://www.getapp.ca/software/100382/similarweb-pro> |
| en-GB | <https://www.getapp.co.uk/software/100382/similarweb-pro> |
| en-IE | <https://www.getapp.ie/software/100382/similarweb-pro> |
| en-NZ | <https://www.getapp.co.nz/software/100382/similarweb-pro> |
| en-SG | <https://www.getapp.sg/software/100382/similarweb-pro> |
| en-ZA | <https://www.getapp.za.com/software/100382/similarweb-pro> |
| es | <https://www.getapp.es/software/100382/similarweb-pro> |
| es-CL | <https://www.getapp.cl/software/100382/similarweb-pro> |
| es-CO | <https://www.getapp.com.co/software/100382/similarweb-pro> |
| es-MX | <https://www.getapp.com.mx/software/100382/similarweb-pro> |
| fr | <https://www.getapp.fr/software/100382/similarweb-pro> |
| fr-BE | <https://fr.getapp.be/software/100382/similarweb-pro> |
| fr-CA | <https://fr.getapp.ca/software/100382/similarweb-pro> |
| nl | <https://www.getapp.nl/software/100382/similarweb-pro> |
| nl-BE | <https://www.getapp.be/software/100382/similarweb-pro> |
| pt | <https://www.getapp.com.br/software/100382/similarweb-pro> |
| pt-PT | <https://www.getapp.pt/software/100382/similarweb-pro> |

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