Similarweb
Similarweb
About Similarweb
At Similarweb, our mission is to empower businesses to unlock the full potential of the digital landscape. Our platform delivers solutions that range from comprehensive competitor benchmarking to scalable, actionable data insights.
Here’s what you gain with Similarweb:
Extensive Data Access: Analyze over 1 billion websites, 8 million apps, and 3 million brands.
Real-Time Intelligence: Monitor 5 billion search terms, 250 million display ads, and 10 billion content pages as they happen.
Global Market Coverage: Explore data across 190 countries and 210 industries.
From agile startups to leading Fortune 500 companies, thousands of organizations rely on Similarweb to stay ahead and fuel sustainable growth.
"SimilarWeb is one of the tools that I am always very happy to use. It is intuitive, easy to use and really adds a lot of value. I have been able to increase my performance by 36% thanks to the great data insights that the tool is providing me with." Partner Manager at PPRO Financial LTD
Pricing starting from:
US$125.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Similarweb
- Competitor Traffic Overview
Understand how much traffic your competitors get, where it comes from (search, social, referrals), and how it breaks down by device or geography. Compare up to five competitors side by side.
- Keyword Performance
Discover the top organic and paid keywords driving traffic to your site and your competitors'. See how you rank for each keyword and track changes over time—even uncover hidden keywords not shown in standard analytics tools.
- Advertising & Paid Media Insights
Explore your competitors’ ads, keywords, and landing pages. Identify where they invest in paid traffic and uncover potential advertising or affiliate partners by analyzing their ad activity.
- Industry Trends & Benchmarks
Analyze the size and performance of any industry. See traffic trends by source, region, and channel. Identify top players and influencers driving performance in advertising, social, email, and more.
- App Market Insights
Track keyword trends and discover the most downloaded apps across app stores. Compare app performance by country or category and understand what’s driving visibility and growth.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$125.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Similarweb: 135
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251 Reviews
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- Industry: Management Consulting
- Company size: 201–500 Employees
- Used Monthly for 1+ year
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Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Great tool for web analytics
Reviewed on 2024-06-07
Pros
It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.
Cons
Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.
- Industry: Management Consulting
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Comprehensive Insights That Drive Smarter Decisions
Reviewed on 2025-09-30
My overall experience with Similarweb has been very positive. It’s a powerful, user-friendly...
My overall experience with Similarweb has been very positive. It’s a powerful, user-friendly platform that provides actionable insights into competitors’ strategies and market trends. The integration of Ad Intelligence within Web Intelligence has been especially valuable, as it gives a holistic view of advertising performance and web traffic in one place. While there’s room for further enhancements (like expanding social ad coverage), the tool has already made my decision-making faster and more informed.
Pros
What I like most about Similarweb is how it brings together comprehensive, reliable competitive insights in one place. The ability to see both advertising performance and overall web traffic trends helps me connect the dots between paid campaigns and business outcomes. I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more actionable.
Cons
At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta, I’ve also noticed that some areas (like social advertising data) aren’t fully built out yet, which leaves a small gap in getting the complete cross-channel picture.
- Industry: Telecommunications
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
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- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
It's a nice app with mediocre data quality.
Reviewed on 2017-07-26
It was helpful for assessing the size of different revenue opportunities.
It was helpful for assessing the size of different revenue opportunities.
Pros
The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.
Cons
The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
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- Likelihood to recommend 8.0 /10
Accuracy and Productivity - a major boost!
Reviewed on 2025-10-31
Super happy - it makes my day-to-day tasks of prospecting seamless and automated. It has really...
Super happy - it makes my day-to-day tasks of prospecting seamless and automated. It has really helped our overall team productivity
Pros
Accuracy! We depend on getting the most accurate website data to distinguish our most valuable prospects and to spot opportunities. There is no other platform on the internet as accurate.
Cons
I think the sales extension could be a bit more detailed or customizable to the metrics you need to see up front.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
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- Likelihood to recommend 9.0 /10
My Web Lens: Similarweb Turns Noise into Insight
Reviewed on 2025-09-01
My overall impression is excellent. Similarweb is a standout product that helps me quickly cut...
My overall impression is excellent. Similarweb is a standout product that helps me quickly cut through the BS and find the gold. It’s easy to use, intuitive, and clear at a glance, yet it also lets me dive deep into the details whenever I need to.
Pros
What I like most about Similarweb is that it feels like the pair of eyes I use to look at the online world. In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics. The simplicity makes it effortless; the metrics make it meaningful - turning quick impressions into confident decisions.
Cons
I value strong security, but Similarweb login protocols can feel overbearing. Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions. That friction is a bit irritating when I just need to jump in for a quick check.
Similarweb FAQs
Below are some frequently asked questions for Similarweb.Q. What type of pricing plans does Similarweb offer?
Similarweb offers the following pricing plans:
- Starting from: US$125.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration.
Q. Who are the typical users of Similarweb?
Similarweb has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Similarweb support?
Similarweb supports the following languages:
Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish
Q. Does Similarweb support mobile devices?
Similarweb supports the following devices:
Q. What other apps does Similarweb integrate with?
Similarweb integrates with the following applications:
Amazon S3, Google Analytics 360, Google Sheets, HubSpot CRM, Salesforce Marketing Cloud, Salesforce Sales Cloud, Snowflake
Q. What level of support does Similarweb offer?
Similarweb offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat
Related categories
See all software categories found for Similarweb.
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