---
description: Find out how to choose and compare business software to work more effectively, and how SaaS and Cloud Apps can boost your bottom line.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Discover how to choose the right business software | GetApp
---

# Blog

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> Expert insights, guides, and tips to help you choose the right software.

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## Articles

1. [Canadians are split on the impact of AI in cybersecurity: Can it help protect or is it an evolved cyber threat?](https://www.getapp.ca/blog/7532/canadians-cybersecurity-age-of-ai-doubts) — 2024-10-28 — David Jani — Artificial intelligence (AI) can represent both a friend and a foe in cybersecurity, but to what extent is it the former or the latter? We surveyed 350 Canadian IT professionals, and the findings s...
2. [AI-enhanced malware and phishing worry Canadian IT pros most for 2025, learn four ways to get secure](https://www.getapp.ca/blog/7229/canada-data-security-worries-it-professionals) — 2024-10-18 — David Jani — GetApp’s data security report analyzes the risks facing data security over the coming twelve months and how to get ahead of them. Among the major worries are the effects artificial intelligence (AI...
3. [Corporate identity theft protection: Are Canadian executives properly secured?](https://www.getapp.ca/blog/6877/canadian-executives-corporate-identity-threat-protection-tips) — 2024-09-03 — David Jani — Cyber protection is the primary concern of everyone involved in a business. While it is important to practice IT security across the company, there's an urgent need to secure a key target for cyber...
4. [Over half of Canadian companies have a deepfake response plan in the wake of rising cyberthreats](https://www.getapp.ca/blog/6866/cybersecurity-measures-canadian-business-deepfake-plan) — 2024-08-26 — David Jani — New and sophisticated cyberattacks, such as artificial intelligence (AI)- generated deepfakes, present a major threat to Canadian businesses. How can they uphold identity theft protection and cyber...
5. [New research: Canadian consumers reveal attitudes to automation in retail and restaurants](https://www.getapp.ca/blog/5006/automation-in-retail-restaurants) — 2024-04-02 — Tessa Anaya — Automation is changing many aspects of day-to-day life. We asked over 300 consumers in Canada about their shopping and dining habits and whether automation could make it easier.
6. [The era of dark data: How SMEs can tap into unused data](https://www.getapp.ca/blog/4551/what-is-dark-data) — 2024-03-07 — Tessa Anaya, Alejandra Aranda — Not all of the data that a business collects is used strategically. This unused data is collecting dust in companies who have yet to learn how to take advantage of it. Discover what dark data is an...
7. [The benefits and challenges of using AI in cybersecurity](https://www.getapp.ca/blog/4507/ai-in-cybersecurity) — 2024-02-01 — Smriti Arya — Read our survey analysis to explore how businesses in Canada are using artificial intelligence (AI) to enhance threat protection and overcome security issues.   
8. [Managing cybersecurity risks: 49% of Canadian companies report careless employees as a common security vulnerability](https://www.getapp.ca/blog/4504/managing-cybersecurity-risks) — 2024-01-30 — Smriti Arya — Are employees in Canada aware of cybersecurity risks? Do they have adequate data security strategies in place to prevent cyberattacks? What actions are being taken by their organizations to safegua...
9. [5 eCommerce customer loyalty program ideas for SMEs to consider](https://www.getapp.ca/blog/4398/ecommerce-customer-loyalty-program-ideas) — 2023-12-21 — Anna Sheridan — Earning a customer’s loyalty could help differentiate your business from competitors and ensure one-time consumers convert to recurring buyers. So how can you ensure your customers will want to com...
10. [Are learning and development programs for employees crucial for retention?](https://www.getapp.ca/blog/4354/learning-and-development-for-employees) — 2023-11-24 — Smriti Arya — Do employees in Canada feel valued at work? How much importance do learning and development programs hold for them? Has the emergence of generative AI tools made employees want to upskill more? Rea...
11. [Employee development program: A majority of Canadian respondents believe online learning helps meet work and career goals](https://www.getapp.ca/blog/4346/employee-development-programs-in-canada) — 2023-11-17 — Smriti Arya — In the era of hybrid work, companies may prefer to conduct employee training remotely by using digital tools such as online learning management software (LMS). How are these platforms used within C...
12. [54% of surveyed senior managers use anti-phishing software](https://www.getapp.ca/blog/4226/protect-business-from-phishing-attacks) — 2023-09-29 — Smriti Arya — Hackers continuously design new ways to trick users into performing actions which may cause reputational or financial loss. However, deploying suitable measures and identifying phishing attacks may...
13. [Phishing attacks in Canada: How are businesses dealing with them?](https://www.getapp.ca/blog/4206/phishing-attacks-in-canada) — 2023-09-26 — Smriti Arya — Since the present-day workplace landscape involves more remote and hybrid workers, the scope of cybersecurity attacks may also be increasing. GetApp surveyed 457 employees and managers who have rec...
14. [Ethics in generative AI: Concerns and potential solutions for businesses](https://www.getapp.ca/blog/4149/ethics-in-generative-ai) — 2023-08-29 — Smriti Arya — Generative AI technology is gaining popularity, but do businesses have guidelines or policies in place to regulate its use? GetApp surveyed 660 employees who use generative AI tools about guidance ...
15. [Generative AI in video: How Canadian companies are using it](https://www.getapp.ca/blog/4144/generative-artificial-intelligence-video-creation) — 2023-08-24 — Tessa Anaya — Video marketing is becoming an important part of many marketers’ toolkits. We surveyed over 250 marketing professionals and executives to find out how important the format is for their business and...
16. [Video marketing for SMEs: Tools and techniques for organic video](https://www.getapp.ca/blog/4129/video-marketing-for-smes) — 2023-08-16 — Tessa Anaya — Using video on social media can be a great way to reach new customers, but many SMEs are not sure of the best way to do it. We asked over 250 marketing professionals who work with video what works ...
17. [How can businesses utilize the potential of generative AI to drive growth?](https://www.getapp.ca/blog/4125/generative-ai-in-the-workplace) — 2023-08-08 — Smriti Arya — The term ‘Generative AI’ seems to be everywhere, and almost everyone seems to be using this tech already. But what does it mean, exactly, and how are Canadian companies using it? Read our survey an...
18. [Cashless society: A consumer study of digital wallet usage in Canada](https://www.getapp.ca/blog/4113/cashless-society-digital-wallets) — 2023-08-02 — Tessa Anaya — Does the popularity of digital wallets indicate that Canada is moving towards a cashless society? We surveyed over 1,000 smartphone users in Canada to find out.
19. [Digital wallets are proving popular in Canada, despite data privacy concerns](https://www.getapp.ca/blog/4093/digital-wallets-canada) — 2023-07-20 — Tessa Anaya — We asked just over 1,000 smartphone users in Canada what they think of digital wallets and how they use them. The results tell us a lot about the future of tech, commerce, and finance.
20. [What is the customer journey? A guide for eCommerce companies](https://www.getapp.ca/blog/3716/what-is-the-customer-journey-for-ecommerce) — 2023-06-30 — Tessa Anaya — Shopping online involves much more than simply clicking “buy now”. We explore what the customer journey means to SMEs and explain how to create your own customer journey maps.
21. [Digital reputation: How can SMEs reassure consumers about cybersecurity?](https://www.getapp.ca/blog/3629/digital-reputation-perceptions) — 2023-05-03 — Tessa Anaya — Trust matters online. Consumers need to know their personal data is secure, but what actions do they expect from the brands they shop with? We examine which factors are most important in building a...
22. [Building consumer trust online: Human-based elements are the most important to internet users](https://www.getapp.ca/blog/3620/building-consumer-trust-online) — 2023-04-26 — Tessa Anaya — Building consumer trust online requires much more than good cybersecurity. We asked almost 1,000 web users in Canada how they protect their data and what gives them confidence in brands.
23. [Search in 2023: Do people trust the information they find online?](https://www.getapp.ca/blog/3547/online-social-media-search-trust) — 2023-04-11 — Tessa Anaya — Search providers claim to give us the most useful answers to our queries, but do web users in Canada trust what they see? How can trust levels factor into SEO strategies for online and social media...
24. [Top 6 software companies in Canada as reviewed by Canadians](https://www.getapp.ca/blog/3560/top-canadian-software-companies) — 2023-03-30 — Smriti Arya — Using software to complete day-to-day activities such as connecting with friends or tracking your steps is nowadays becoming so common. We usually rely on apps and tools built by software companies...
25. [Web search engines vs. social media: How do Canada’s web users look for information online?](https://www.getapp.ca/blog/3537/web-search-engines-2023) — 2023-03-21 — Tessa Anaya — Search is a daily activity for most web users in Canada, but web search engines aren’t the only platform they use. Before investing in SEO tools and marketing strategies, here’s what SMEs need to k...

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## Links

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