Looker

You can create really powerful and complete dashboards totally for free. They're updated in real time and you can easily share them with coworkers or clients.

Sometimes the interface is really clumsy and is hard to update data.

The biggest feature for me is the ability to import different data from different sources. Creating a dashboard with all the data you need gives you a better picture of your activity, which is easier to analyze. It offers many types of charts and graphs where you can integrate data from different sources easily. Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF.

No cons for Looker, I wish more apps would allow users to export data to Looker automatically.

It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi

They can ad some more personalizations for the dashboards

It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.

Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.

I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data

The cost is pricy compared to other alternatives doing the same task