About Looker

Looker’s intuitive approach to data exploration makes the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization, while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.

Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription

Key benefits of Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.


Business size



Australia, Canada, United Kingdom, United States

Supported Languages


Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription


Looker Software - Looker Dashboard 1
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Total features of Looker: 108

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Annotations
  • Application Development Software
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management Software
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Dashboard Creation
  • Dashboard Software
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery Software
  • Data Extraction Software
  • Data Import/Export
  • Data Synchronization
  • Data Transformation
  • Data Visualization Software
  • Drag & Drop
  • Embeddable Maps
  • Financial Reporting Software
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Goal Setting / Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • No-Code
  • Performance Metrics
  • Predictive Analytics Software
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Referral Tracking
  • Regression Analysis
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Sign On Software
  • Site Search Tracking
  • Social Media Monitoring Software
  • Statistical Analysis Software
  • Strategic Planning Software
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Time Series
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets



#1 Alternative to Looker
Chartio helps companies blend data together from multiple data sources, and build analyses, reports, and dashboards...


#2 Alternative to Looker
Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

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#3 Alternative to Looker
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#4 Alternative to Looker
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Overall rating

4.6 /5
Value for Money
Ease of Use
Customer Support Software

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 140
Nicholas P. Nicholas P.
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The perfect solution for our stage business

Reviewed on 2020-02-06

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed...

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.


Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.


Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Alternatives Considered


Reasons for Choosing Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

Switched From


Reasons for Switching to Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.
Tara A. Tara A.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Looker Review

Reviewed on 2019-06-13


Easy to create dashboards without engineers needing to write code.


Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Maurica G. Maurica G.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10


Reviewed on 2021-11-05


It's great at getting an overall view of where my team stands budget wise and being able to break it down as much as needed. I love that I'm able to see performance statistics in real time.


Looker takes some time to figure out how to navigate and building out the reports can be a bit confusing and time consuming.

Vincent W. Vincent W.
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Controlled Analytics Exploration

Reviewed on 2018-05-17

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just...

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.


It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards.

On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.


With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data.

My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The best BI Platform on the planet.

Reviewed on 2021-07-29

Looker is a robust platform that will greatly help any business to grow.

Looker is a robust platform that will greatly help any business to grow.


Looker is a powerful and reliable platform for analytical work. Surprisingly, I also found it easy to use and it helped me achieve my goals.


The design of the platform could be improved, but saying that, it's not too bad. I would also like better documentation and tutorials.

Showing 5 reviews of 140 Read all reviews

Looker FAQs

Below are some frequently asked questions for Looker.

Looker offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Looker for pricing information.

Looker has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Looker supports the following languages:


Looker supports the following devices:

Looker integrates with the following applications:

Facebook for Business, Google Ads, Google Analytics, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Microsoft Excel, Optimizely, QuickBooks Online Advanced, Quickbooks Online, Salesforce Sales Cloud, Slack, Stripe, Twitter, Xero, Xplenty Data Integration Service, Zendesk

Looker offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

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