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Boulevard

4.6 (363)
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The tech behind your touch. Make every moment matter.

About Boulevard

Boulevard delivers the #1 client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personalized, elevated experiences to their clients through sophisticated online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Wildy efficient and impeccably designed, Boulevard delivers everything you need to optimize your schedule, unlock hidden revenue, and build deeper client relationships that keep them coming back. Visit joinblvd.com now to learn more and request a demo.

Pricing starting from:

US$158.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Boulevard

• Give clients a fast, simple online booking experience
• Engage clients with true two-way messaging
• Keep the spark alive with automated email and text marketing
• Empower your staff with Boulevard’s mobile app
• Streamline payments and reports with our all-in-one point of sale

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

United States

Supported Languages

English

Pricing starting from:

US$158.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Boulevard Software - Meet the #1 client experience platform pupose-built for appointment-based, self-care businesses. Streamline time-consuming tasks and maximize revenue with an easy-to-use platform that works as beautifully as you do.
Boulevard Software - Boulevard’s Precision Scheduling™ algorithm optimizes your calendar for you, boosts staff productivity, and keeps all your resources neat and organized.
Boulevard Software - Streamline payments, increase average tips, and drive upsells with an all-in-one solution. Give clients a seamless checkout experience with the Boulevard Duo payment hardware and cardless point of sale.
Boulevard Software - Get clients in the door and keep them coming back with beautiful, on-brand email and text campaigns. Set automated email campaigns to improve client retention and increase average customer LTV.
Boulevard Software - Elevate your front desk and delight your clients with Boulevard Duo, an elegant, EMV-certified point of sale designed for self-care businesses.
Boulevard Software - Stats are the average impact T+90 days after switching to Boulevard. Schedule a personalized demo today to discover how you can achieve similar results for your business.
View 11 more

Features

Total features of Boulevard: 98

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling Software
  • Automated Scheduling
  • Availability Management
  • Barcode/Ticket Scanning
  • Before & After Pictures
  • Billing & Invoicing
  • Booking Management
  • Booth Rental Management
  • Calendar Management
  • Calendar Sync
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Commission Management
  • Confirmations/Reminders
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Surveys
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Discount Management
  • Drag & Drop
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Management Software
  • Email Marketing Software
  • Email Reminders
  • Employee Management
  • Employee Scheduling Software
  • Facility Scheduling
  • Faculty/Staff Management
  • For Barbershops
  • For Medical Spas
  • For Salons and Spas
  • Gift Card Management
  • Group Scheduling
  • HIPAA Compliant
  • Inventory Management Software
  • Inventory Tracking
  • Invoice Management
  • Item Management
  • Loyalty Program
  • Marketing Automation Software
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Multi-Location
  • Online Booking
  • Online Payments
  • Order Management Software
  • Payment Processing Software
  • Performance Metrics
  • Point of Sale (POS)
  • Promotions Management
  • Purchase Order Management
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Scheduling
  • Receipt Management
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rescheduling
  • Resource Scheduling
  • Retail Inventory Management Software
  • Retail POS
  • Returns Management
  • Room Booking
  • SMS Marketing
  • SMS Messaging
  • Sales Reports
  • Sales Tax Management
  • Sales Trend Analysis
  • Scheduling Software
  • Self Service Portal
  • Social Media Integration
  • Stock Management
  • Task Scheduling
  • Third-Party Integrations
  • Timesheet Management
  • Transaction History
  • Treatment Packages
  • Website Integration
  • eCommerce Management

Alternatives

Show more details

Vagaro

4.7
#1 Alternative to Boulevard
Vagaro®: The award-winning spa software trusted by 220k+ pros. Streamline appointments, inventory, memberships, custom...

Acuity Scheduling

4.8
#2 Alternative to Boulevard
Let your clients book appointments, classes, or packages, fill out intake forms, add appointments to their calendar,...

Calendly

4.7
#3 Alternative to Boulevard
Calendly is a scheduling automation platform that helps individuals, teams, and enterprises book meetings faster,...

Google Calendar

4.8
#4 Alternative to Boulevard
Google Calendar is an online calendar solution that enables users to manage business and personal schedules. The...

Overall rating

4.6 /5
(363)
Value for Money
4.5/5
Features
4.4/5
Ease of Use
4.6/5
Customer Support Software
4.7/5

92%
recommended this app
Sort by

363 Reviews

Corinne 'Queenie'
Corinne 'Queenie' Show more details
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Yes! BLVD is the platform for your practice!

Reviewed on 2025-08-02

I hate technology but LOVE Blvd. I do consistently recommend this to practices and will continue...

I hate technology but LOVE Blvd. I do consistently recommend this to practices and will continue to- far superior to any program available.

Pros

There is no single "perfect" platform, but BLVD is as close as it gets! Marketing, POS, online scheduling, patient communications, reports, and immediate access to customer support (real people!). The efficiency and simplicity of this user-friendly platform is truly worth it's weight in gold. BLVD also listens to their customers - open to improvements and making constant upgrades to their program.

Cons

There are 2 things I'd like to see: The automated text for review to stop after the patient leaves one. And I'd love for them to manage phones (as well as text)!

Lauren
Overall rating
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

10/10 Boulevard is the Best

Reviewed on 2025-04-09

Boulevard is all about supporting salons and small businesses. They want to help you grow and be...

Boulevard is all about supporting salons and small businesses. They want to help you grow and be successful without the headache of a faulty booking system thats difficult for clients to navigate. I highly recommend them.

Pros

What I like most about Boulevard is that its easy to use for both clients and staff. The Boulevard staff is also great. I always get a quick response if I ever have a question. I also like that they have a resources page and blog. Clients love how seamless it is to schedule and reschedule their appointments. The team loves how easy it is to view their bookings, client profiles and product purchases.

Cons

I do not have anything negative to say about Boulevard. I have tried with many booking sites and nothing compares to Boulevard.

Lorena
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Disappointed with Boulevard

Reviewed on 2025-07-01

My experience with Boulevard was not good. Their hardware or materials did not work when I tried to...

My experience with Boulevard was not good. Their hardware or materials did not work when I tried to charge clients. I had to resort to my old payment processing machine. The company does not have good methods of communication or do they communicate well. I recommend looking at other options. I would put zero stars if I could.

Pros

I did not like using the boulevard system as it was very complicating for me to use. Not friendly. Not applicable.

Cons

Boulevard's system gave me a lot of problems. I am very disappointment as the hardware stopped working and the system was not friendly to use. What was stated on my contract was a lie and I would not recommend using platform for your company.

Response from Boulevard Labs

Hi Lorena, we’re so sorry you had a negative experience with Boulevard. We take all reviews seriously and pride ourselves on constantly improving our platform, adding features and supporting our customers relentlessly. After reviewing your claims, we are pretty sure we have matched your concerns to the correct account. Our team has reached out to schedule a call with you to discuss your concerns in detail. Also, please know that our Support team is always available via the help chat in your dashboard so please reach out to them immediately if you have any issues with your payment hardware going forward.

Maisie
Overall rating
  • Industry: Hospital & Health Care
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Great system!

Reviewed on 2025-11-12

I had quite a bit of help getting things set up and the training was good. If I ever need assistance...

I had quite a bit of help getting things set up and the training was good. If I ever need assistance I usually get help pretty quickly.

Pros

The forms and charts make charting easy for later. The checkout process is pretty seamless. The online booking is super convenient and easy for clients.

Cons

Being charges extra for any extra texts being sent. I feel like for the cost of this system, this should just be included into it without any additional charges.

Jennifer
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great software for aesthetics practices

Reviewed on 2025-09-07

I really like Boulevard overall. I share that with anyone that asks. It’s been a great addition to...

I really like Boulevard overall. I share that with anyone that asks. It’s been a great addition to my practice.

Pros

It’s user friendly and includes everything we need to smoothly run our aesthetics practice. The transition from our old software was so easy!

Cons

It’s still being optimized which is actually great because as we find things the software could do better, the company improves it. I would like to see better cc processing rates. Also, e prescribing.

Boulevard FAQs

Below are some frequently asked questions for Boulevard.

Boulevard offers the following pricing plans:

  • Starting from: US$158.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Boulevard offers tailored software solutions for self-care businesses with four different pricing plans designed to meet varying operational needs. The plans—Essentials, Premier, Prestige, and Enterprise—are structured to accommodate small teams, growing businesses, sophisticated operations, and enterprises with bespoke requirements. Visit joinblvd.com/pricing to find the right plan for your business.

Boulevard has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Boulevard supports the following languages:

English

Boulevard supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Boulevard integrates with the following applications:

Google Calendar, Mailchimp, NetSuite, Okta, TrueLark, Vish, Zapier

Boulevard offers the following support options:

Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat

Related categories

See all software categories found for Boulevard.

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