Articles by Tessa Anaya

Content Analyst at Capterra, dedicated to helping SMBs access the insights that elevate their organizations. B.A. in English, University of Michigan. Based in Barcelona.

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Displaying 18 Articles

What is holacracy and how can it help SMEs?

Published on 2022-06-09 by Tessa Anaya

Most businesses today automatically turn to the traditional hierarchical organizational structure, but what about those that are interested in a different way of working? In this article we explore the meaning of holacracy and see how the holacractic structure compares to others. What we will cover There are as many... Continue Reading


A guide to risk management: Identification, analysis, and monitoring

Published on 2022-05-13 by Tessa Anaya

Today, SMEs face all kinds of risks on a day-to-day basis so it’s important to carry out risk identification and assessment. In this article, we’ll explore the basics of risk management and the range of tools available to help SMEs mitigate risk. In this article Entrepreneurs who found small or medium-sized enterprises... Continue Reading


Choosing the right tech stack for your online store

Published on 2022-04-13 by Tessa Anaya

As the eCommerce sector continues to grow, more and more businesses are taking their business online. In this article, we explore the software options for building the perfect technology stack for your online store. In this article eCommerce has never been more popular. Although it was a staple arm of the retail... Continue Reading


Where does NLP fit into your SEO strategy?

Published on 2022-03-30 by Tessa Anaya

Natural language processing technology (NLP) can be found in your word processor, Amazon’s Alexa, and other platforms you may use regularly. In this article, we explain how NLP and SEO can work together. In this article Search engine optimization (SEO) is a vital marketing tool for any small to midsize enterprise... Continue Reading


What is blockchain and how can it help SMEs?

Published on 2022-03-29 by Tessa Anaya

Blockchain technology may become an important part of the technology landscape. This article explains exactly how blockchain works and its implications for small businesses. In this article Small to midsize enterprises (SMEs) ideally should have a critical set of tools to help them manage day-to-day operations. This... Continue Reading


The future of retail: A look at rising tech trends and consumer interest

Published on 2022-03-02 by Tessa Anaya

With the rapid growth of technology trends in the retail industry, many SMEs are wondering about the future of retail. To help businesses evaluate the usefulness of these trends, we’ve examined consumer sentiments regarding recent shopping trends such as SMS marketing and eCommerce options.  What we will cover While... Continue Reading


Grocery checkout trends: 79% show interest in checkout-less shopping

Published on 2022-02-22 by Tessa Anaya

With the growth of online grocery shopping, retail businesses are investigating new technologies and ways to shop. For companies considering innovative eCommerce tools, we’ve examined consumer sentiments regarding features like checkout-less stores and cashier-free checkouts.  What we will cover Since the start of the... Continue Reading


The best nonprofit software: Discover 7 CRM tools for nonprofits

Published on 2022-02-22 by Tessa Anaya

Nonprofit customer relationship management (CRM) software can help streamline the operations of nonprofits in many different ways. Discover the best nonprofit software and most useful tools for your organization.  What we will cover With nonprofit CRM, charities and nonprofits can keep an eagle eye on their community.... Continue Reading


What is a digital signature and what advantages does it offer SMEs?

Published on 2022-01-10 by Tessa Anaya

Paper has been overshadowed since the use of digital systems took over the business world. These digital systems provide convenience and immediacy that other formats can’t offer. However, to validate and authenticate digital documents, a cryptographic system is necessary, especially for legally binding documents. Out... Continue Reading


The top Canadian technology trends for 2022

Published on 2021-11-04 by Tessa Anaya

During the COVID-19 pandemic, businesses in Canada have proved that investing in workplace technology makes a business more resilient. As SMEs continue aiming to build businesses that can adapt to changes in the market, they are wondering which tech trends will be the most beneficial in 2022.  To help small businesses... Continue Reading


A guide to low-code platforms for SMEs

Published on 2021-10-19 by Tessa Anaya

Low-code platforms and applications are on the rise — and it looks like they’re here to stay. Research by Gartner shows that by 2025, 70% of new applications developed by enterprises will be created using low code or no code technologies (full report available to subscribers). But what exactly is a low code platform,... Continue Reading


Implementing diversity in HR: rising to the 50 – 30 Challenge

Published on 2021-10-14 by Tessa Anaya

Diversity has become highly prioritized over the last year thanks to movements such as #BlackLivesMatter and #MeToo. Professional leaders and the Canadian government have increased efforts to address the systemic racism that places Black, female, LGBTQ2, indigenous, and other minority communities at a disadvantage in... Continue Reading


Green marketing: 5 sustainable trends for your SME

Published on 2021-08-24 by Tessa Anaya and Caroline Rousseau

As the world faces the mounting challenges of climate change, Canadians have shown concern about the balance between economic growth and environmental protection. As Canada continues to increase focus on sustainable development efforts (such as those outlined in the government’s Federal Sustainable Development... Continue Reading


How to build a tech stack for your restaurant or bar

Published on 2021-08-05 by Tessa Anaya

Since the COVID-19 pandemic began, restaurants and bars have had to quickly understand and implement new digital technologies. Some chains already used common tools like restaurant management software, as well as point-of-sale, accounting, and payment processing software. Here we examine some of the new tools and... Continue Reading


A checklist for securing startup funding in Canada

Published on 2021-07-28 by Tessa Anaya

Sifting through the abundant startup funding Canada has to offer can be overwhelming for burgeoning startups with limited resources. Canada’s many grant opportunities are one reason the nation was named the fourth-best global startup ecosystem by StartupBlink. While it may demand comprehensive research and an... Continue Reading


User authentication: 55% of Canadians reuse passwords across accounts

Published on 2021-06-30 by Tessa Anaya

Since the earliest days of the computer, user authentication has been an ongoing challenge for designers. How does a system ensure that the person sitting behind the device really is who they say they are? Passwords have long been the standard method of user authentication. But today, biometric techniques such as... Continue Reading