Automation is changing many aspects of day-to-day life. We asked over 300 consumers in Canada about their shopping and dining habits and whether automation could make it easier. Continue Reading
Not all of the data that a business collects is used strategically. This unused data is collecting dust in companies who have yet to learn how to take advantage of it. Discover what dark data is and how it can help achieve your objectives with the help of business intelligence (BI) software. Continue Reading
Video marketing is becoming an important part of many marketers’ toolkits. We surveyed over 250 marketing professionals and executives to find out how important the format is for their business and what the future holds. Continue Reading
Using video on social media can be a great way to reach new customers, but many SMEs are not sure of the best way to do it. We asked over 250 marketing professionals who work with video what works for them. Continue Reading
Does the popularity of digital wallets indicate that Canada is moving towards a cashless society? We surveyed over 1,000 smartphone users in Canada to find out. Continue Reading
We asked just over 1,000 smartphone users in Canada what they think of digital wallets and how they use them. The results tell us a lot about the future of tech, commerce, and finance. Continue Reading
Shopping online involves much more than simply clicking “buy now”. We explore what the customer journey means to SMEs and explain how to create your own customer journey maps. Continue Reading
Trust matters online. Consumers need to know their personal data is secure, but what actions do they expect from the brands they shop with? We examine which factors are most important in building a good digital reputation. Continue Reading
Building consumer trust online requires much more than good cybersecurity. We asked almost 1,000 web users in Canada how they protect their data and what gives them confidence in brands. Continue Reading
Search providers claim to give us the most useful answers to our queries, but do web users in Canada trust what they see? How can trust levels factor into SEO strategies for online and social media search? We asked 1,000 of online search users to deliver insights. Continue Reading
Search is a daily activity for most web users in Canada, but web search engines aren’t the only platform they use. Before investing in SEO tools and marketing strategies, here’s what SMEs need to know. Continue Reading
This article was originally published on 07/28/2021. Sifting through the abundant startup funding Canada has to offer can be overwhelming for burgeoning startups with limited resources. Canada’s many grant opportunities are one reason the nation was named the fourth-best global startup ecosystem by StartupBlink. ... Continue Reading
The metaverse promises more immersive and interactive ways to use the web. Could brands use this to create better shopping experiences? We asked 1,000 people in Canada to find out. Continue Reading
We might have heard of the metaverse, but is anyone actually using it? And should brands start buying in? We surveyed 1,000 people in Canada to find out. Continue Reading
As SMEs continue to meet expectations for a digital workplace, many may find the need to upgrade their human resource (HR) departments. So, how can companies achieve HR transformation and digitalization? Continue Reading
A company’s digital presence is an ever-evolving project, and the last two years have been anything but static. To find out how the pandemic has affected digital initiatives, and how the landscape might look in 2023, we surveyed nearly 300 employees at Canadian small to midsize enterprises (SMEs). Continue Reading
The pandemic changed how many small and medium enterprises (SMEs) look at their digital investments. We asked nearly 300 employees how their company’s strategy has changed and how successful it has been. Continue Reading
Our research reveals that consumers in Canada expect companies to protect their data, or cyber privacy, when shopping online. But do their own actions reflect their desire to protect their data? Continue Reading
Legislators are moving to tighten data protection laws in Canada. This is partially a response to how consumers feel, but how can small to medium enterprises keep up with the changes? Continue Reading
Instant, interest-free credit is now available at the checkout of many online stores, but are consumers using it, do they like it, and is it affecting how they shop? We surveyed over 1,000 consumers in Canada to find out. Continue Reading
It can be hard for small to midsize enterprises (SMEs) to stay on top of eCommerce and payment trends. New technology is constantly changing the sector, so we surveyed over 1,000 consumers in Canada to find out more. Continue Reading
Most businesses today automatically turn to the traditional hierarchical organizational structure, but what about those that are interested in a different way of working? In this article we explore the meaning of holacracy and see how the holacractic structure compares to others. Continue Reading
Today, SMEs face all kinds of risks on a day-to-day basis so it’s important to carry out risk identification and assessment. In this article, we’ll explore the basics of risk management and the range of tools available to help SMEs mitigate risk. Continue Reading
As the eCommerce sector continues to grow, more and more businesses are taking their business online. In this article, we explore the software options for building the perfect technology stack for your online store. Continue Reading
Natural language processing technology (NLP) can be found in your word processor, Amazon’s Alexa, and other platforms you may use regularly. In this article, we explain how NLP and SEO can work together. Continue Reading
