About Marketo Engage

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, German, Japanese

    Images

    Email marketing
    Lead nurturing
    Lead scoring
    Landing page creation
    Sales insight
    Marketo Moments app - email tracking
    Marketo Moments app - scheduled emails
    Marketo Moments app - lead reporting
    View 9 more
    Marketo Engage video
    Marketo Engage screenshot: Email marketing Marketo Engage screenshot: Lead nurturing Marketo Engage screenshot: Lead scoring Marketo Engage screenshot: Landing page creation Marketo Engage screenshot: Sales insight Marketo Engage screenshot: Marketo Moments app - email tracking Marketo Engage screenshot: Marketo Moments app - scheduled emails Marketo Engage screenshot: Marketo Moments app - lead reporting

    Features

    Total features of Marketo Engage: 84

    • A/B Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Analytics/ROI Tracking
    • Behavior Analytics
    • Behavior Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Contact Management Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Experience Management
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard Creation
    • Data Import/Export
    • Data Mapping
    • Data Visualization Software
    • Delivery Tracking
    • Demographic Data
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Analytics
    • Event Triggered Actions
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Location Tracking
    • Marketing Automation Software
    • Mass Texting
    • Mobile Access
    • Multi-Campaign
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Opportunity Management
    • Performance Metrics
    • Pipeline Management
    • Preview Functionality
    • Prioritization
    • Prospecting Tools
    • Real Time Data
    • Real Time Notifications
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • SEO Management
    • SMS Marketing Managment
    • Segmentation
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Source Tracking
    • Third Party Integrations
    • Visitor Management Software
    • Visitor Tracking
    • Visual Analytics
    • Web Forms
    • Website Integration
    • Website Visitor Tracking
    • Workflow Management Software

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    Reviews

    Overall rating

    4.2 /5
    (590)
    Value for Money
    3.8/5
    Features
    4.2/5
    Ease of Use
    3.8/5
    Customer Support Software
    3.9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 590
    Md masoom R.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed on 2019-07-03

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

    1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

    2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

    3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Cameron E.
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Can't go wrong with the best MAP - but you need to spend time getting it how you like it

    Reviewed on 2020-07-28

    I've been using Marketo for over 2 years and have managed multiple instances, including...

    I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

    Pros

    What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

    Cons

    If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
    What it trades for looks, it makes up for in functionality and customizations.

    Alexandra E.
    Overall rating
    • Industry: Automotive
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Marketo a Total Integration Tool.

    Reviewed on 2021-02-25

    We use Marketo primarily to stop form submission automation as well as data cleansing, and of...

    We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

    Pros

    Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

    Cons

    It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

    Edward U.
    Overall rating
    • Industry: Computer Software
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Pros and Cons

    Reviewed on 2015-11-12

    Pros

    Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

    Cons

    Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

    Lindsey M.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Marketo Does it All

    Reviewed on 2021-02-24

    Marketo is a system that has evolved and solves most problems marketers come across.

    Marketo is a system that has evolved and solves most problems marketers come across.

    Pros

    Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do. It makes creating and sending emails easy, it tracks lead lifecycle and integrates with salesforce to keep data maintained.

    Cons

    It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.

    Showing 5 reviews of 590 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Starting from: US$895.00
    • Free Trial: Available

    Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.

    We do not have any information about Marketo Engage features

    Marketo Engage has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marketo Engage integrates with the following applications:

    123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, BounceX, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Cisco Webex, Close, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoToWebinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor Birst, InsideView, InsightSquared, Insightly, Instapage, Integrate Events, InterCall, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, LookBookHQ, Marketizator, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic One, ON24, Oktopost, Onstream Webinars, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, Picreel, PieSync, Pipedrive, Pipeliner CRM, Poptin, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Universal Data Hub, Totango, Tray.io, Trello, Twilio Voice, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Wistia, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio

    Marketo Engage offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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