About Marketo Engage

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Key benefits of Marketo Engage

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

    Supported Languages

    English, French, German, Japanese

    Images

    Email marketing
    Lead nurturing
    Lead scoring
    Landing page creation
    Sales insight
    Marketo Moments app - email tracking
    Marketo Moments app - scheduled emails
    Marketo Moments app - lead reporting
    View 9 more
    Marketo Engage video
    Marketo Engage screenshot: Email marketing Marketo Engage screenshot: Lead nurturing Marketo Engage screenshot: Lead scoring Marketo Engage screenshot: Landing page creation Marketo Engage screenshot: Sales insight Marketo Engage screenshot: Marketo Moments app - email tracking Marketo Engage screenshot: Marketo Moments app - scheduled emails Marketo Engage screenshot: Marketo Moments app - lead reporting

    Features

    Total features of Marketo Engage: 64

    • A/B Testing
    • API
    • Activity Dashboard
    • Advertising Management
    • Behavior Tracking
    • Business Analysis
    • Calendar Management
    • Campaign Analysis
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Collaboration Tools
    • Conversion Rate Optimization
    • Conversion Tracking
    • Custom Forms
    • Custom Landing Pages
    • Customer Experience Management
    • Customer Segmentation
    • Customizable Reporting
    • Customizable Templates
    • Dashboard Creation
    • Data Import
    • Data Import/Export
    • Data Mapping
    • Data Visualization
    • Delivery Tracking
    • Demographic Data Collection
    • Drag & Drop Interface
    • Drip Marketing
    • Email Marketing Management
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • Landing Page Templates
    • Lead Management
    • Lead Nurturing
    • Location Tracking
    • Mobile Integration
    • Multi-Campaign
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Performance Reports
    • Pipeline Management
    • Preview Functionality
    • Prioritizing
    • ROI Analytics
    • Real Time Data
    • Real Time Notifications
    • Reporting & Statistics
    • SEO Management
    • SMS Marketing Managment
    • Social Advertising
    • Social Media Integration
    • Social Network Marketing
    • Third Party Integration
    • Visitor Management
    • Visitor Tracking
    • Visual Analytics
    • Web Forms
    • Website Integration
    • Workflow Management

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    Reviews

    Overall rating

    4.2 /5
    (587)
    Value for Money
    3.8/5
    Features
    4.2/5
    Ease of Use
    3.8/5
    Customer Support
    3.9/5

    Already have Marketo Engage?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 587
    Md masoom R.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Indeed a Best-in-Class Marketing Automation Software

    Reviewed on 2019-07-03

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

    My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

    Pros

    I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

    1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

    2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

    3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

    Cons

    I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

    Cameron E.
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Can't go wrong with the best MAP - but you need to spend time getting it how you like it

    Reviewed on 2020-07-28

    I've been using Marketo for over 2 years and have managed multiple instances, including...

    I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

    Pros

    What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

    Cons

    If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
    What it trades for looks, it makes up for in functionality and customizations.

    Edward U.
    Overall rating
    • Industry: Computer Software
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Pros and Cons

    Reviewed on 2015-11-12

    Pros

    Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

    Cons

    Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

    Imad F.
    Overall rating
    • Industry: Construction
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great for all businesses

    Reviewed on 2020-09-27

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads...

    Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

    Pros

    Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

    Cons

    You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

    Ruth B.
    Overall rating
    • Industry: Banking
    • Company size: 1,001-5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Customizable to Your Business

    Reviewed on 2020-06-18

    Pros

    Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

    Cons

    You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

    Showing 5 reviews of 587 Read all reviews

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Marketo Engage offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.

    Marketo Engage offers the following features:

    • A/B testing
    • Activity dashboard
    • Advertising management
    • Anonymous retargeting
    • Behavior tracking
    • Business analysis
    • Campaign dashboards & reports
    • Campaign management
    • Campaign performance reports
    • Campaign planning
    • Campaign scheduling
    • Campaign segmentation
    • Click-through tracking
    • Collaboration tools
    • Conversion rate optimization
    • Conversion tracking
    • Custom forms
    • Custom landing pages
    • Customer engagement engine
    • Customer experience management
    • Customer segmentation
    • Customizable email & landing page templates
    • Customizable reporting
    • Data import
    • Data import/export
    • Data mapping
    • Data visualization
    • Demographic data
    • Drag & drop
    • Drip email marketing
    • Email delivery tracking
    • Email marketing
    • Email nurturing
    • Email preview functionality
    • Email templates
    • Email tracking
    • Event marketing
    • Event triggered actions
    • Event triggered email
    • Inbound marketing
    • Landing page templates
    • Lead management
    • Lead nurturing
    • Lead segmentation
    • Location tracking
    • Marketing automation
    • Marketing budgeting
    • Marketing calendar
    • Mobile integration
    • Multi-campaign
    • Multi-channel management
    • Multi-channel marketing
    • Opportunity influence modeler
    • Pipeline management
    • Predictive content
    • Prioritizing
    • Program & campaign analysis
    • Progressive profiling
    • Push notifications
    • ROI analytics
    • Real time data
    • Real time notifications
    • Reporting & analytics
    • Retargeting
    • Revenue modeler
    • SEO management
    • SMS marketing
    • Sales insights
    • Sales intelligence
    • Scheduled emails
    • Social advertising
    • Social marketing
    • Social media integration
    • Social network marketing
    • Success path analyzer
    • Third party integration
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • Web forms
    • Website integration
    • Workflow engine

    Marketo Engage has the following typical customers:

    Small Business, Large Enterprises, Non Profit, Mid Size Business

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Marketo Engage supports the following devices:

    Android, iPhone, iPad

    Marketo Engage integrates with the following applications:

    Bitium, Bizible, Influitive, Jabmo, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard

    Marketo Engage offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

    Related categories

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