SEMrush Overview

What is SEMrush?

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.

SEMrush Overview

Pricing

Starting from
$99.95/month

Pricing options

Free Trial
Free
Subscription
Value for money

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request


SEMrush Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
Chinese (Simplified), English, French, German, Italian and 3 others, Portuguese, Russian, Spanish

Media

SEMrush video SEMrush screenshot: SEMrush screenshot: SEMrush screenshot: SEMrush screenshot:

SEMrush Reviews

SEMrush Reviews

Overall rating
4.6
/
5
Excellent
788

Very good
331

Average
30

Poor
2

Terrible
4

Value for Money
4.3
Features
4.6
Ease of Use
4.3
Customer Support
4.4
97% recommended this app
Brooks M.

Truly an all-in-one digital marketing platform

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.


Steve Z.

Best Product for Everything Related to SEM

SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.


Jonny C.

An okay tool for quick SEO insights and report generation

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.


Susan S.

Great Product for SEO

Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO.


Peter K.

The closest thing to a perfect all-in-one solution

Research is huge and I'm able to provide a ton of helpful data for my clients and we're able to come up with marketing solutions together.


Brooks M.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Truly an all-in-one digital marketing platform

Used Daily for 2+ years
Reviewed on 11/20/2019
Review Source: Capterra

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Steve Z.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Best Product for Everything Related to SEM

Used Daily for 2+ years
Reviewed on 10/12/2020
Review Source: Capterra

SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.

Pros

Everything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.

Cons

I can't think of any cons, it just works as advertised.

Response from SEMrush

Hi Steve, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jonny C.
Industry: Financial Services
Company size: 201-500 Employees

An okay tool for quick SEO insights and report generation

Used Weekly for 2+ years
Reviewed on 7/21/2018
Review Source: Capterra

Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings.

SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Pros

SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC.

The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks.

The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes.

The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons

I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can.

Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits.

Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Susan S.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Great Product for SEO

Used Daily for 2+ years
Reviewed on 10/12/2020
Review Source: Capterra

Overall it is great and the software is really excacly what I need for doing my SEO work. . The support is awesome they get back to you quickly and are always ready to assist with any issues. Overall I say this the perfect software for SEO.

Pros

I like how easy it is to use, it makes my job much easier. I am able to get the info quickly send to trello for the team to work on some items and it's great for giving me ideas for keywords, content and article writing.

Cons

My only con for this item is the AMP and needing to have the highest plan to access the amp info. I am on the mid tier and I can't access the pages with Amp errors. Since AMP is so important right now I would think that info would start at the mid-tier level.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Peter K.
Industry: Marketing & Advertising
Company size: Self Employed

The closest thing to a perfect all-in-one solution

Used Daily for 2+ years
Reviewed on 10/12/2020
Review Source: Capterra

Research is huge and I'm able to provide a ton of helpful data for my clients and we're able to come up with marketing solutions together.

Pros

Being able to do keyword research is the priority.
Finding topic ideas is a great feature.
Keeping track of projects is simple.
Backlink research and finding gaps.
PPC research features.

Cons

The one thing that it doesn't really do is replace Google Analytics.

Also, I really liked the SEO writing assistant when I used it early on. However, it is quite a bit of a price jump to be able to use it and it would be a better decision to use a different software for it instead.

Response from SEMrush

Hi Peter, thank you so much for your review! We are happy to know you enjoy SEMrush tools and can't imagine your daily work without them!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.7/10
Based on 1,155 user ratings
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SEMrush Pricing

SEMrush Pricing

Starting from
$99.95/month
Free Trial
Free
Subscription
Value for money

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Value for Money
4.3/5
Based on 1,155 user ratings
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SEMrush Features

SEMrush Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.6/5
Based on 1,155 user ratings
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Categories

Additional information for SEMrush

Additional information for SEMrush

Key features of SEMrush

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Benefits

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

SEMrush FAQs

SEMrush FAQs

Below are some frequently asked questions for SEMrush.

Q. What type of pricing plans does SEMrush offer?

SEMrush offers the following pricing plans:

Starting from: $99.95/month

Pricing model: Free, Subscription

Free Trial: Available

Pro: $99.95/month or $999.40/year Guru: $199.95/month or $1999.40/year Business: $399.95/month or $3999.40/year Enterprise: upon request

Q. What are the main features of SEMrush?

SEMrush offers the following features:

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Q. Who are the typical users of SEMrush?

SEMrush has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Q. What languages does SEMrush support?

SEMrush supports the following languages:

Chinese (Simplified), English, French, German, Italian, Portuguese, Russian, Spanish

Q. What type of pricing plans does SEMrush offer?

SEMrush has the following pricing plans:

Free, Subscription

Q. Does SEMrush support mobile devices?

We do not have any information about what devices SEMrush supports

Q. What other apps does SEMrush integrate with?

SEMrush integrates with the following applications:

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing Hub, Klipfolio, Reportz, Skyword, Whatagraph, Winmo

Q. What level of support does SEMrush offer?

SEMrush offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials