--- description: Detailed reviews on VWO Testing based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare VWO Testing with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: VWO Testing Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [AB Testing Software](/directory/1295/ab-testing/software) > [VWO Testing](/software/91227/visual-website-optimizer) # VWO Testing Canonical: https://www.getapp.ca/software/91227/visual-website-optimizer Page: 1 / 5\ Next: [Next page](https://www.getapp.ca/software/91227/visual-website-optimizer?page=2) > VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more. > > Verdict: Rated **4.5/5** by 91 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 91 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Wingify - **Location**: Delhi, India - **Founded**: 2009 ## Commercial Context - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Pricing begins from $199 per month for 10000 users. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, Germany, India, Japan, Netherlands, Spain, United Kingdom, United States ## Features - A/B Testing - API - Abandoned Cart Saver - Analytics - Annotations - Audience Targeting - Behavior Tracking - Behavioral Targeting - Campaign Analytics - Campaign Segmentation - Content Analytics - Contextual Targeting - Conversion Rate Optimization - Conversion Tracking - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization Software - Drag & Drop - Engagement Tracking ## Integrations (14 total) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [AB Testing Software](https://www.getapp.ca/directory/1295/ab-testing/software) ## Related Categories - [AB Testing Software](https://www.getapp.ca/directory/1295/ab-testing/software) - [Digital Experience Platforms (DXP)](https://www.getapp.ca/directory/3784/digital-experience-platforms-dxp/software) - [Heatmap Software](https://www.getapp.ca/directory/1293/heatmap/software) - [Landing Page Software](https://www.getapp.ca/directory/591/landing-page/software) - [Web Analytics Software](https://www.getapp.ca/directory/109/web-analytics/software) ## Alternatives 1. [Mida.so](https://www.getapp.ca/software/2070483/mida-so) — 4.6/5 (43 reviews) 2. [ConvertCart](https://www.getapp.ca/software/2061605/convertcart) — 4.8/5 (45 reviews) 3. [Instapage](https://www.getapp.ca/software/100933/instapage) — 4.5/5 (365 reviews) 4. [Croct](https://www.getapp.ca/software/2069243/croct) — 4.9/5 (13 reviews) 5. [Unbounce](https://www.getapp.ca/software/90919/unbounce) — 4.5/5 (257 reviews) ## Reviews ### "AB Testing Made Easy" — 5.0/5 > **Laurie** | *April 4, 2019* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: The ease of which it enabled me to enact AB tests to different segments of website traffic without much input from IT beyond the initial tagging. > > **Cons**: At first I didn't find the surveys tool as easy to use as I would have liked, but subsquent updates streamlined this and it's now FANTASTIC > > We wanted to better understand how variants of our website would impact the conversion rate for property bookings ----- ### "Easy to set up tests and analyze your results" — 5.0/5 > **Christopher** | *April 19, 2019* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then\!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick. > > **Cons**: While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test. > > Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop). ----- ### "Simple A/B testing tool" — 3.0/5 > **Miguel** | *April 29, 2019* | Internet | Recommendation rating: 5.0/10 > > **Pros**: Anyone could start a new experiment. The system is very simple to use and will allow anyone to start their own experiment (if it is a simple one). > > **Cons**: I have never managed to use the visual editor because it doesn't work fine with responsiveness (at least for me) so I have always needed to get a developer and a designer to do javascript and css on top of it to make the experiments work. This is not a big limitation because we actually have that skillsets in our team but then it just means that for any experiment we do we need that resources because what we can do without developers is very limited. > > VWO is a good way to start to learn about experimentation and create a few simple experiments to understand their impact. However, the more advanced your experiments are the more limitations you'll start to find. ----- ### "Going on 6 years with VWO" — 5.0/5 > **Tree** | *February 21, 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer. > > **Cons**: Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference. > > We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere. ----- ### "Beware of losing Data and Features with No Warning\!" — 4.0/5 > **Brittany** | *August 7, 2019* | Real Estate | Recommendation rating: 1.0/10 > > **Pros**: The core functionalists of this software are valuable however read the cons. > > **Cons**: We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it\! > > Good turned bad. Customer service does not take accountability. There are no notifications in the software that features or data will eb lost. no email communication nothing. One day all your data nd features go away and they want to charge you more. I would suggest to go find another platform as I am now. ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.ca/software/91227/visual-website-optimizer?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/91227/visual-website-optimizer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data