Act!

CRM & Marketing Automation together as one.

3.7 /5 (629 reviews) Write a Review!

Act! Overview

What is Act!?

CRM and Marketing Automation together as one – Act! provides users with everything they need to market like a pro, turn leads into sales, and win raving fans for life. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.

Act! Overview

Pricing

Starting from
£8.00/month

Pricing options

Free Trial
Subscription
Value for money

Act! 365 : £ 8 / user / month
Act! CRM only : £ 28 / user / month
Act! Growth Suite : £ 59 / user / month


Act! Features

Devices
Business size
S M L
Markets
United States, Canada, Australia
Supported Languages
English, French, German

Media

Welcome page
Opportunity list view with additional KPIs
Powerful Marketing Automation - Real-time Results
Act! Marketing Automation - Comprehensive Campaign Management
Pipeline Management View with Additional KPIs
Act! Marketing Automation Template Editor
Act! Marketing Automation - Visual Workflow Designer
Actionable Business Insights
Actionable Business Insights
Act! video Act! screenshot: Welcome page Act! screenshot: Opportunity list view with additional KPIs Act! screenshot: Powerful Marketing Automation - Real-time Results Act! screenshot: Act! Marketing Automation - Comprehensive Campaign Management Act! screenshot: Pipeline Management View with Additional KPIs Act! screenshot: Act! Marketing Automation Template Editor Act! screenshot: Act! Marketing Automation - Visual Workflow Designer Act! screenshot: Actionable Business Insights Act! screenshot: Actionable Business Insights

Act! Reviews

Act! Reviews

Overall rating
3.7
/
5
Excellent
237

Very good
180

Average
92

Poor
55

Terrible
65

Value for Money
3.8
Features
3.7
Ease of Use
3.7
Customer Support
3.4
66% recommended this app
Thomas O.

Love the ease of use for both entering data and retrieving info

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.


Paul B.

A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER

We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom


Kathryn S.

I have used this software sice ACT4

Its a Like hate relationship. I use to call it LOVE hate. Its just a LIKE now.


Bud M.

22 year plus customer Sage / Act

Years ago Act software helped me build a tremendous mortgage business. Out of that experience, I am reaching out to offer some effective criticism to enhance your product. Good luck! Feel free to contact me anytime.


Cindy T.

This is a great place to start


Thomas O.
Industry: Pharmaceuticals
Company size: 13-50 Employees

Love the ease of use for both entering data and retrieving info

Used Daily for 2+ years
Reviewed on 5/7/2018
Review Source: Capterra

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Paul B.
Industry: Electrical/Electronic Manufacturing
Company size: 2-10 Employees

A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER

Used Daily for 2+ years
Reviewed on 10/31/2019
Review Source: Capterra

We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom

Pros

I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing

Cons

There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Kathryn S.
Industry: Consumer Services
Company size: 51-200 Employees

I have used this software sice ACT4

Used Daily for 2+ years
Reviewed on 8/16/2020
Review Source: SoftwareAdvice

Its a Like hate relationship. I use to call it LOVE hate. Its just a LIKE now.

Pros

The heritage base of this software is amazing. Its creators designed it to easily collect contact info was and is still unmatched. They thought of everything 20 years ago. They loved developing this software.
And Then ???

Cons

Every company that has owned ACT since Act 6 has treated it like an unwanted child. There is no pride attached to it. If it crashes support will get you and running. But if you run into a glitch in forms or something, your going to have to sail that ocean all alone

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Bud M.
Industry: Financial Services
Company size: 2-10 Employees

22 year plus customer Sage / Act

Used Daily for 2+ years
Reviewed on 4/16/2017
Review Source: SoftwareAdvice

Years ago Act software helped me build a tremendous mortgage business. Out of that experience, I am reaching out to offer some effective criticism to enhance your product. Good luck! Feel free to contact me anytime.

Pros

I was probably one of the first purchasers of Act. It is a great program that needs a company to put some serious thought behind making it work better. After shopping several other CRM software's I still think it is above the rest in both user friendly and functionality. You price for the product is more than fair (in fact, I think low) but the software runs like it is somebody's part time job.

Cons

Customer service is the worst. The guys in India are great and I have nothing bad to say about them but is there some reason I need to sit on a phone 45 minutes waiting to speak to the representative? Again I think Act could be the CRM leader but I don't see much improvement over the past few years. The principles of this company have sat back and let opportunities walk by not focusing on the customers needs. With all the apps and technologies available Act should have more to offer.When I purchase a product I do not expect to have to spend hours chasing down my answers through videos.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Cindy T.
Industry: Financial Services
Company size: 501-1,000 Employees

This is a great place to start

Used Daily for 1+ year
Reviewed on 7/25/2020
Review Source: Capterra

Pros

If you're new to using a CRM or want to keep things very simple, this system can't be beat for the money. It does all the basics with ease.

Cons

If you want to dig deeper and do email campaigns or capture custom information, this isn't the best system to use. When my company stopped supporting it, I began to have a lot of problems operating the system, and the ACT support team was not very helpful. I spent hours trying to use the system and then had to give us and switch to another one. This happened right after I renewed for another year, and they did not want to refund me.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
7.3/10
Based on 629 user ratings
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Act! Pricing

Act! Pricing

Starting from
£8.00/month
Free Trial
Subscription
Value for money

Act! 365 : £ 8 / user / month
Act! CRM only : £ 28 / user / month
Act! Growth Suite : £ 59 / user / month

Act! 365 : £ 8 / user / month
Act! CRM only : £ 28 / user / month
Act! Growth Suite : £ 59 / user / month

Value for Money
3.8/5
Based on 629 user ratings
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Act! Features

Act! Features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
Calendar Management
Contact Database
Contact Management
Custom Fields
Customer Database
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import/Export
Electronic Payments
Email Integration
Reminders
Reporting & Statistics
Social Media Integration
Surveys & Feedback
Third Party Integration
Features
3.7/5
Based on 629 user ratings
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Categories

Additional information for Act!

Additional information for Act!

Key features of Act!

  • Opportunity management

Benefits

  • Rich Customer Management: Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place—Act!—for a complete view of relationships across your team

  • Organisation : Act! keeps all your contact & customer details (history, notes, etc.) accessible at the same place to easily organise, prioritise and follow-up on prospection and sales activities.

  • Mobile app: Act! Companion, a mobile CRM app for iPhone®, iPad®, and Android™, keeps you connected to key Act! details from wherever you work

  • Powerful Marketing Automation: Optimize all the ways you and your team communicate with prospects and customers to maximize engagement and drive business growth with Act! Marketing Automation.

  • Dynamic Sales Pipeline Management: Manage opportunities using a simple, out-of the-box sales process or one configured to fit your company’s sales methodology. See a complete, visual representation of your sales pipeline to project revenue, adjust strategy, and quickly focus efforts.

  • Actionable Business Insights: See dynamic, visual snapshots of real-time metrics with interactive, graphical Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs for smarter decision-making.

  • Custom tables: Unlock the full potential of Act! with Custom Tables! Manage detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects with ease.

  • Popular Apps & Integrations: Connect with Microsoft® Outlook®, Slack™, QuickBooks® Online, Shopify, and hundreds of additional apps that extend the power and reach of Act! with Act! Connect. Get started with a few simple steps, then watch as Act! Connect automatically moves info between Act! and the apps of your choice.

  • Act! FAQs

    Act! FAQs

    Below are some frequently asked questions for Act!.

    Q. What type of pricing plans does Act! offer?

    Act! offers the following pricing plans:

    Starting from: £8.00/month

    Pricing model: Subscription

    Free Trial: Available

    Act! 365 : £ 8 / user / month Act! CRM only : £ 28 / user / month Act! Growth Suite : £ 59 / user / month

    Q. What are the main features of Act!?

    Act! offers the following features:

    • Opportunity management

    Q. Who are the typical users of Act!?

    Act! has the following typical customers:

    Small Business, Mid Size Business

    Q. What languages does Act! support?

    Act! supports the following languages:

    English, French, German

    Q. What type of pricing plans does Act! offer?

    Act! has the following pricing plans:

    Subscription

    Q. Does Act! support mobile devices?

    Act! supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Act! integrate with?

    Act! integrates with the following applications:

    Campaign Monitor, CloudCall, Constant Contact, DevHub, Evolve IP Phone System, HomeTrak, Mailjet, SalesNexus, Social Campaigns, SpitFire

    Q. What level of support does Act! offer?

    Act! offers the following support options:

    FAQs, Forum, Knowledge Base, Video Tutorials, Online Support, Phone Support