Google Analytics 360
About Google Analytics 360
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Key benefits of Google Analytics 360
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Google Analytics for Rich Web Insights
Reviewed on 2020-07-20
Our advertising agency does custom website builds for our clients so it's imperative that we...
Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.
Pros
Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.
Cons
Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.
Alternatives Considered
WhatagraphReasons for Switching to Google Analytics 360
Google Analytics is free and the richest insights and metrics of any tool available. We love using the Google Data Studio (for free) to create custom reports that are easily digestible for our clients.
- Industry: Information Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Basic web analysis tools you use every day
Reviewed on 2022-08-14
From the site management point of view, when upgrading from the normal version to 360, the upper...
From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.
Pros
As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.
Cons
You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).
Alternatives Considered
Adobe AnalyticsReasons for Choosing Google Analytics 360
As a tool designed to be easily usable by everyone, there are many things that cannot be done depending on the type and combination of elements and indicators, and the chart display format.Switched From
MixpanelReasons for Switching to Google Analytics 360
The tool's interface is easy to understand, and even non-IT departments, such as sales, use it on a daily basis to check numerical values and create reports. In addition, marketers can use customized reports, user segments, etc., to extend the reports and to some extent meet their analysis objectives, so they are used to summarize campaign results.- Industry: Luxury Goods & Jewelry
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Easy to use but not suitable for advanced analysis
Reviewed on 2023-11-03
The experience in general was discrete but the need to have a more refined configuration and a...
The experience in general was discrete but the need to have a more refined configuration and a management of reporting and analysis more in-depth led us to change the analytics tool
Pros
Very easy to use even for novice users and with many metrics and dashboards available without the need for advanced configurations
Cons
Configuration of advanced metrics although possible does not allow customization for very complex sites
Alternatives Considered
Adobe AnalyticsReasons for Switching to Google Analytics 360
Lower cost and ease of finding partner agencies for implementation and maintenance- Industry: Civil Engineering
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
know your users
Reviewed on 2024-06-14
First time after the website was done adding it to Google Analytics was the next thing to do....
First time after the website was done adding it to Google Analytics was the next thing to do. Knowing you get potential customers for your services is mandatory.
Pros
It has good features related to my website traffic. I can see the demographic of my visitors, the hours when they are accesing the website and many more.
Also i can check my Ads campaigns performance and leads.
Cons
Really no cons for this, for a free product it offers many features.
- Industry: Restaurants
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Immediate impact from Dashboards
Reviewed on 2024-03-04
We continue to explore ways to use it and evolve our decision making and goals. This is truly...
We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.
Pros
Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!
Cons
That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.
Google Analytics 360 FAQs
Below are some frequently asked questions for Google Analytics 360.Q. What type of pricing plans does Google Analytics 360 offer?
Google Analytics 360 offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
Available from 1.3 million Yen per month.
Q. Who are the typical users of Google Analytics 360?
Google Analytics 360 has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Google Analytics 360 support?
Google Analytics 360 supports the following languages:
Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Analytics 360 support mobile devices?
Google Analytics 360 supports the following devices:
Android (Mobile)
Q. What other apps does Google Analytics 360 integrate with?
Google Analytics 360 integrates with the following applications:
Google Ads, Google Search Console, WordPress
Q. What level of support does Google Analytics 360 offer?
Google Analytics 360 offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat
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