About WebEngage

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Product and marketing practitioners, across the world, design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively.

WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to WebEngage

Key benefits of WebEngage

Campaign Management
Segmentation
Cross channel customer journey builder
Campaign A/B testing
Campaign Analytics and reporting
Advanced customer segmentation
Content personalization
Behavioral targeting

Devices

Business size

S M L

Markets

Australia, Canada, China, Germany, United Kingdom and 3 others, India, Japan, United States

Supported Languages

Chinese, Czech, Dutch, English, Finnish and 11 others, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to WebEngage

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Features

Total features of WebEngage: 132

  • "What If" Scenarios
  • AB Testing
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Action Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Auto-Responders
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Channel Management Software
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management Software
  • Content Analytics
  • Content Creation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Coupons
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Analysis Tools
  • Data Import/Export
  • Data Integration
  • Device Targeting
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Monitoring
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Expiry Notifications
  • Feedback Management
  • GDPR Compliance Software
  • Gamification Software
  • Geotargeting
  • Goal Setting / Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Live Chat Software
  • Location-Based Marketing
  • Marketing Automation Software
  • Match & Merge
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Notification Scheduling
  • Offline Response Collection
  • Performance Metrics
  • Personalization Software
  • Pipeline Management
  • Predictive Analytics Software
  • Predictive Modeling
  • Prospecting Tools
  • Push Notifications Software
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Notifications
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Retention Management
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Scheduled / Automated Reports
  • Segmentation
  • Sentiment Analysis
  • Shopping Cart Software
  • Site Intercept Survey
  • Skip Logic
  • Social Media Monitoring Software
  • Spam Blocker
  • Subscriber Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text-to-Win
  • Third Party Integrations
  • URL Customization
  • User Defined Attributes
  • User Management
  • Video Support
  • Visitor Management Software
  • Visitor Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking

Alternatives

Synerise

5
#1 Alternative to WebEngage
Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.

Mailchimp

4.5
#2 Alternative to WebEngage
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

Zoho CRM

4.2
#3 Alternative to WebEngage
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

User.com

4.7
#4 Alternative to WebEngage
User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data...

Reviews

Overall rating

4.6 /5
(23)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support Software
4.7/5

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Showing 5 reviews of 23
Suhas R.
Overall rating
  • Industry: Financial Services Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

It helped improve our sales conversion by 65%!

Reviewed on 2017-10-26

Pros

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.

Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Cons

UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

Mayank K.
Overall rating
  • Industry: Real Estate
  • Company size: 1,001-5,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

A simple & efficient Marketing Automation software

Reviewed on 2021-06-05

The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand...

The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

Pros

Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool.

Cons

Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

A good MarTech tool for beginners of SMEs (if they can afford it).

Reviewed on 2018-04-24

We were able to utilize our technology team for our core business; leaving martech related...

We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pros

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Verified Reviewer
Overall rating
  • Industry: Market Research Software
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Engage your user with all channels with WebEngage

Reviewed on 2021-06-19

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with...

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Pros

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Cons

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Mrinal S.
Overall rating
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

This is simply a great tool for marketing Automation.

Reviewed on 2017-10-28

- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

- Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

Showing 5 reviews of 23 Read all reviews

WebEngage FAQs

Below are some frequently asked questions for WebEngage.

WebEngage offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

WebEngage has the following typical customers:

11-50, 51-200, 201-500, 501-1,000, 1,001+

WebEngage supports the following languages:

Chinese, Czech, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish

WebEngage supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

WebEngage integrates with the following applications:

BigCommerce, HubSpot CRM, Magento Commerce, Mailchimp, Mailchimp Transactional Email, Salesforce Marketing Cloud, Segment, SendGrid, Shopify, Twilio, WordPress

WebEngage offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat

Related categories

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