---
description: Detailed reviews on Twilio based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Twilio with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Twilio Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Speech Recognition Software](/directory/1537/speech-recognition/software) > [Twilio](/software/90610/twilio-communications-platform)

# Twilio

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> Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems.
> 
> Verdict: Rated **4.4/5** by 505 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Twilio

 Reach customers on their favorite channels with flexible APIs for SMS, WhatsApp, voice, and email, all powered by real-time data and AI.&#10; Personalize every interaction by unifying customer data into a single profile, making it easy to deliver meaningful experiences across your business.&#10; Launch new customer engagement solutions quickly, thanks to a platform designed for builders with transparent pricing and easy integration.&#10; Scale confidently with proven reliability, global connectivity, and trusted infrastructure that supports both startups and enterprises.&#10; Protect your users and fight fraud with built-in authentication and identity tools, keeping accounts secure while streamlining verification.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 505 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support Software | 4.0/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Twilio
- **Location**: San Francisco, US
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$0.01
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Pricing to make calls starts at 2 Cents/minute.&#10;Pricing to receive calls starts at $1 monthly / phone number and 1 Cent per minute.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: Brazilian Portuguese, English, French, German, Japanese, Spanish
- **Available Countries**: Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, France, Germany, Hong Kong SAR China, Ireland, Israel, Japan, Mexico, New Zealand, Singapore, Switzerland, Taiwan, United Kingdom, United States

## Features

- 2-Way Messaging
- API
- Access Controls/Permissions
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Audio/Video Conferencing
- Automated Attendant
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Blended Call Center
- CRM Software
- Call Center Management
- Call Conferencing
- Call Logging
- Call Monitoring
- Call Recording Software

## Integrations (7 total)

- Freshdesk
- Oracle Service
- Salesforce Service Cloud
- SugarCRM
- Zapier
- Zendesk Suite
- Zoho CRM

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Speech Recognition Software](https://www.getapp.ca/directory/1537/speech-recognition/software)

## Related Categories

- [SMS Marketing Software](https://www.getapp.ca/directory/1291/sms-marketing/software)
- [Customer Experience Software](https://www.getapp.ca/directory/601/customer-experience/software)
- [VoIP Software](https://www.getapp.ca/directory/107/voip/software)
- [Call Centre Software](https://www.getapp.ca/directory/275/call-center/software)
- [IVR Software](https://www.getapp.ca/directory/289/ivr/software)

## Alternatives

1. [SlickText](https://www.getapp.ca/software/111837/slicktext-com) — 4.8/5 (268 reviews)
2. [EZ Texting](https://www.getapp.ca/software/20491/ez-texting) — 4.5/5 (273 reviews)
3. [Omnisend](https://www.getapp.ca/software/112199/omnisend) — 4.7/5 (836 reviews)
4. [Klaviyo](https://www.getapp.ca/software/105931/klaviyo) — 4.6/5 (530 reviews)
5. [Mailchimp](https://www.getapp.ca/software/8268/mailchimp) — 4.5/5 (17642 reviews)

## Reviews

### "Very useful but getting more and more expensive" — 5.0/5

> **Sebastian** | *June 28, 2023* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: I like how complete it is and all the API possibilities. You can achieve so much if you know what you're doing. You can create a call center and monitor everything, including recordings. SMS marketing, ringless voicemail, etc..
> 
> **Cons**: As you scale, it gets very expensive (no discounts at all for loyalty). Zapier is losing its market share to Make, Pipedream, and Pabbly. Soon the same will happen to Twilio.
> 
> You have to build your own interface to use the Twilio API. Or pay for a software that can use the API, which is easier and cheaper. The Twilio interface only allows you to monitor usage, create reports, billing management, and program IVR. It doesn't provide an interface for your sales team to use.

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### "Flexible messaging muscle that keeps us connected with customers." — 5.0/5

> **Rahman** | *April 28, 2025* | Business Supplies & Equipment | Recommendation rating: 9.0/10
> 
> **Pros**: Twilio allows us to send SMS notifications, order updates, and appointment reminders straight to our customers’ phones. I like the flexibility of the platform. It’s robust enough for us to hack it to serve what we need, such as sending a single alert or building out more advanced messaging flows for promotions.
> 
> **Cons**: It’s pretty techy for beginners if you’re not tech-savvy. For us, it took a while to get the settings right and if you want more advanced options like two-way conversation or WhatsApp integration, the price can escalate rapidly.
> 
> It’s helped us get to customers more quickly and more directly, especially when email is simply ignored. So that instant communication has increased our response to promotions and meant that our order process has been able to roll on without these big lags between everything.

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### "Secure and cumbersome" — 3.0/5

> **Verified Reviewer** | *July 29, 2025* | Nonprofit Organization Management | Recommendation rating: 3.0/10
> 
> **Pros**: It makes the work possible, even if it is cubersome. It allows for secure access and connection to the team.
> 
> **Cons**: My use was on a customized platform, and it feels very hard to navigate. I continually have to reference the help guides. And the security aspects, although necessary, require frequent and repeated logins.
> 
> It made work that had to be secure possible, even though it feels cumbersome. For the kind of work I do, I am happy to have a resource that makes it possible, even if it feels difficult.

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### "Versatile messaging backbone for campaigns." — 5.0/5

> **Imogen R.** | *May 22, 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: The progammable messaging APIs from Twilio enabled us to control the flow of SMS campaigns, particularly with event reminders and time sensitive promos. It’s like having a telecom platform that was as malleable as code.
> 
> **Cons**: There's a learning curve, particularly if you're not accustomed to APIs or cloud-based communication logic in general. Optimized best with some dev involvement.
> 
> We use Twilio for automating the confirmation texts for our clients’ workshop sign-ups, feedback loops, etc. It’s allowed us to personalize our outreach efforts without scaling headcount a real game-changer for a boutique agency like ours.

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### "Great solution to phone campaigns" — 4.0/5

> **Josh** | *May 19, 2025* | Legal Services | Recommendation rating: 7.0/10
> 
> **Pros**: Twilio makes it easy to configure campaigns for phone numbers and services. The approval process takes time, but works great once everything is approved.
> 
> **Cons**: The configuration can be a little tedious getting the campaign and everything situated.. be prepared to configure it a couple of times.

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## Links

- [View on GetApp](https://www.getapp.ca/software/90610/twilio-communications-platform)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/90610/twilio-communications-platform> |
| de-AT | <https://www.getapp.at/software/90610/twilio-communications-platform> |
| en | <https://www.getapp.com/it-management-software/a/twilio-communications-platform/> |
| en-AE | <https://www.getapp.ae/software/90610/twilio-communications-platform> |
| en-AU | <https://www.getapp.com.au/software/90610/twilio-communications-platform> |
| en-CA | <https://www.getapp.ca/software/90610/twilio-communications-platform> |
| en-GB | <https://www.getapp.co.uk/software/90610/twilio-communications-platform> |
| en-IE | <https://www.getapp.ie/software/90610/twilio-communications-platform> |
| en-NZ | <https://www.getapp.co.nz/software/90610/twilio-communications-platform> |
| en-SG | <https://www.getapp.sg/software/90610/twilio-communications-platform> |
| en-ZA | <https://www.getapp.za.com/software/90610/twilio-communications-platform> |
| es | <https://www.getapp.es/software/90610/twilio-communications-platform> |
| es-CL | <https://www.getapp.cl/software/90610/twilio-communications-platform> |
| es-CO | <https://www.getapp.com.co/software/90610/twilio-communications-platform> |
| es-MX | <https://www.getapp.com.mx/software/90610/twilio-communications-platform> |
| fr | <https://www.getapp.fr/software/90610/twilio-communications-platform> |
| fr-BE | <https://fr.getapp.be/software/90610/twilio-communications-platform> |
| fr-CA | <https://fr.getapp.ca/software/90610/twilio-communications-platform> |
| nl | <https://www.getapp.nl/software/90610/twilio-communications-platform> |
| nl-BE | <https://www.getapp.be/software/90610/twilio-communications-platform> |
| pt | <https://www.getapp.com.br/software/90610/twilio-communications-platform> |
| pt-PT | <https://www.getapp.pt/software/90610/twilio-communications-platform> |

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