About Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Learn more here: http://bit.ly/1yhEwPa

Key benefits of Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China, India

Supported Languages

English

Images

Create and save custom views of your data with lenses to understand how your marketing is performing.
Create, test, and send engaging and beautiful emails with the email editor.
Use Engagement Studio to create powerful, personalized nurturing campaigns.
It’s easy to build a powerful program using Actions, Triggers, and Rules.
Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Get a full view of every action your prospects perform on your website, emails, and marketing materials.
View 7 more
Pardot video
Pardot video
Pardot video
Pardot video
Pardot screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing. Pardot screenshot: Create, test, and send engaging and beautiful emails with the email editor. Pardot screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns. Pardot screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules. Pardot screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. Pardot screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Features

Total features of Pardot: 61

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Anti Spam
  • Auto-Responders
  • Automated Scheduling
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Custom Fields
  • Custom Landing Pages
  • Customer Database
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Visualization
  • Delivery Tracking
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Follow-up Scheduling
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Generation
  • Lead Management
  • Lead Scoring
  • Microsoft Outlook Integration
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Permission Management
  • Personalized Profiles
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Integration
  • Sales Analytics
  • Sales Integration
  • Sales Reporting
  • Third Party Integration
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms

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Reviews

Overall rating

4.1 /5
(540)
Value for Money
3.7/5
Features
3.9/5
Ease of Use
3.8/5
Customer Support
3.8/5

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Showing 5 reviews of 540
Kate B.
Overall rating
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Pardot delivers on promises

Reviewed on 2020-09-29

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Saurabh T.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best Marketing Automation tool out there!

Reviewed on 2020-07-25

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Carolina K.
Overall rating
  • Industry: Financial Services
  • Company size: 501-1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Pardot is a good automation tool when connected to Salesforce

Reviewed on 2020-12-17

My overall experience with Pardot is great and it is allowing our company to scale contact with our...

My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information.

Pros

I really enjoy creating engagement email cadences with dynamic content. In my case, I use it to send the same message in different languages.

Cons

I would like to have more tools to create the design of emails without needing HTML.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Bite the bullet and invest in a better tool

Reviewed on 2019-12-12

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

John M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Other for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Pardot is perfect for marketing from Salesforce CRM

Reviewed on 2019-12-13

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If...

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Pros

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Cons

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

Showing 5 reviews of 540 Read all reviews

Pardot FAQs

Below are some frequently asked questions for Pardot.

Pardot offers the following pricing plans:

  • Starting from: US$1,250.00/month
  • Pricing model: Subscription, Open Source
  • Free Trial: Not Available

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records All plans are billed annually.

Pardot offers the following features:

  • A/B & multivariate landing page & email testing
  • Automated lead assignment
  • Campaign ROI reporting
  • Data.com connector
  • Dynamic content
  • Easy-to-use segmentation wizard.
  • Email rendering & preview functionality
  • Google Analytics connector
  • Integrated marketing calendar
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Intuitive WYSIWYG interface
  • Landing page multivariate testing
  • Landing pages and forms
  • Lead capture forms
  • Lead management
  • Lead scoring & grading
  • Optimized sending
  • Personalized messaging
  • Progressive profiling
  • Prospect tracking
  • Prospect tracking & analytics
  • Real time sales alerts
  • Real-time sales alerts
  • SEO keyword monitoring
  • Sales lifecycle reporting
  • Scheduled social postings
  • Search campaign management
  • Social profile lookups
  • Social “share” buttons
  • Standard CRM integration

Pardot has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Mid Size Business

Pardot supports the following languages:

English

We do not have any information about what devices Pardot supports

Pardot integrates with the following applications:

Bitium, Bizible, Jabmo, Kapost, LoginRadius, Oktopost, SalesforceIQ, SnapApp, Uberflip, Vidyard

Pardot offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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