About Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Learn more here: http://bit.ly/1yhEwPa

Pricing starting from:

US$1,250.00/month

  • Free Trial
  • Subscription
  • Open Source
View Pricing Plans

Key benefits of Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Devices

Business size

S M L

Markets

Australia, Canada, China, United Kingdom, India, United States

Supported Languages

English

Pricing starting from:

US$1,250.00/month

  • Free Trial
  • Subscription
  • Open Source
View Pricing Plans

Images

Create and save custom views of your data with lenses to understand how your marketing is performing.
Create, test, and send engaging and beautiful emails with the email editor.
Use Engagement Studio to create powerful, personalized nurturing campaigns.
It’s easy to build a powerful program using Actions, Triggers, and Rules.
Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Get a full view of every action your prospects perform on your website, emails, and marketing materials.
View 7 more
Pardot video
Pardot video
Pardot video
Pardot video
Pardot screenshot: Create and save custom views of your data with lenses to understand how your marketing is performing. Pardot screenshot: Create, test, and send engaging and beautiful emails with the email editor. Pardot screenshot: Use Engagement Studio to create powerful, personalized nurturing campaigns. Pardot screenshot: It’s easy to build a powerful program using Actions, Triggers, and Rules. Pardot screenshot: Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. Pardot screenshot: Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Features

Total features of Pardot: 107

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling Software
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management Software
  • Collaboration Tools
  • Contact Database
  • Contact Management Software
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Dashboard Software
  • Data Extraction Software
  • Data Import/Export
  • Data Visualization Software
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Notifications
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation Software
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Personalization Software
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

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Reviews

Overall rating

4.1 /5
(544)
Value for Money
3.7/5
Features
3.9/5
Ease of Use
3.8/5
Customer Support Software
3.8/5

Already have Pardot?

Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 544
Kate B.
Overall rating
  • Industry: Financial Services Software
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Pardot delivers on promises

Reviewed on 2020-09-29

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Saurabh T.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The best Marketing Automation tool out there!

Reviewed on 2020-07-25

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Alexandra E.
Overall rating
  • Industry: Automotive
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Excellent in marketing

Reviewed on 2021-02-11

A multipurpose product has many uses which can work in different ways and solve different types of...

A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization.

Pros

There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows.

Cons

Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Bite the bullet and invest in a better tool

Reviewed on 2019-12-12

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Irina M.
Overall rating
  • Industry: Public Safety
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

DNV GL US team member's review

Reviewed on 2021-01-29

Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are...

Pardot is a Salesforce Marketing extension, and I really liked to use both applications. There are different API connectors that can be used to integrate other software I use, like webinar software.

Pros

Easy to send emails and track activity. Reporting is very easy with all important data right on the dashboard and on the campaign canvas.

Cons

Possibly, templates can be created and WYSIWYG editor used, but we programmed emails in html, which was really time consuming.

Showing 5 reviews of 544 Read all reviews

Pardot FAQs

Below are some frequently asked questions for Pardot.

Pardot offers the following pricing plans:

  • Starting from: US$1,250.00/month
  • Pricing model: Subscription, Open Source
  • Free Trial: Available

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records All plans are billed annually.

We do not have any information about Pardot features

Pardot has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Pardot supports the following languages:

English

Pardot supports the following devices:

Android (Mobile)

Pardot integrates with the following applications:

BriteVerify, Cisco Webex, Data.com Contacts, Eventbrite, Facebook, FullContact, Gmail, GoToWebinar, GoodData, Google Ads, Google Analytics, LinkedIn for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio Voice, Twitter, UserVoice, Wistia

Pardot offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

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