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Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

Salesforce B2B marketing automation for marketing & sales

About Salesforce Marketing Cloud Account Engagement

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.


Key benefits of Salesforce Marketing Cloud Account Engagement

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.


Images

Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - It’s easy to build a powerful program using Actions, Triggers, and Rules.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
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Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement video
Salesforce Marketing Cloud Account Engagement Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Salesforce Marketing Cloud Account Engagement Software - Create, test, and send engaging and beautiful emails with the email editor.
Salesforce Marketing Cloud Account Engagement Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Salesforce Marketing Cloud Account Engagement Software - It’s easy to build a powerful program using Actions, Triggers, and Rules.
Salesforce Marketing Cloud Account Engagement Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Salesforce Marketing Cloud Account Engagement Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.

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Reviews

Overall rating

4.1 /5
(644)
Value for Money
3.7/5
Features
4.0/5
Ease of Use
3.8/5
Customer Support Software
3.8/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 644
Leon
Leon
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Amazing tools.

Reviewed on 2018-09-27

My experience was for the most part positive. Pardot is powerful and reliable, I found it to be...

My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Pros

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.

The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.

You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.

It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Cons

Pardot is rather expensive and probably not suitable for small enterprises.

The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.

Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Saurabh
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

The best Marketing Automation tool out there!

Reviewed on 2020-07-25

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pros

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Cons

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Alternatives Considered

HubSpot Marketing Hub and Mailchimp

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Bite the bullet and invest in a better tool

Reviewed on 2019-12-12

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Tiju
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

Reviewed on 2021-11-02

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Pros

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Cons

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Alternatives Considered

Marketo Engage

Reasons for Choosing Salesforce Marketing Cloud Account Engagement

Price and getting in-house integration with our current CRM SFDC.

Switched From

HubSpot Marketing Hub

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
Verified Reviewer
Overall rating
  • Industry: Financial Services Software
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Pardot for some things, not quite all

Reviewed on 2019-12-16

Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us...

Pardot helps us stay on top of automating as much marketing as we can. The main things that keep us from doing that are the design needs - it's always easier just to do things in the HTML - and figuring out campaign tracking for non-email analytics.

Pros

Pardot makes automating marketing activities simple, whether you're setting up lead gen forms and responder emails or just creating email campaigns. It connects with Salesforce and helps keep lead owners and other information updated that prior to had been a pain.

Cons

Its campaign tracking really only tracks . It can only track social if the posts are scheduled in Pardot. Email and landing page editors aren't as full-featured for simple design edits.

Alternatives Considered

Salesforce Marketing Cloud and Marketo Engage

Reasons for Choosing Salesforce Marketing Cloud Account Engagement

Strategy shift, cost and contact list size

Reasons for Switching to Salesforce Marketing Cloud Account Engagement

Using Salesforce CRM in conjunction with Pardot was the main reason we went with Pardot
Showing 5 reviews of 644 Read all reviews

Salesforce Marketing Cloud Account Engagement FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud Account Engagement.

Salesforce Marketing Cloud Account Engagement offers the following pricing plans:

  • Starting from: US$1,250.00/month
  • Pricing model: Subscription
  • Free Trial: Available

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.

Salesforce Marketing Cloud Account Engagement has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Salesforce Marketing Cloud Account Engagement supports the following languages:

English

Salesforce Marketing Cloud Account Engagement supports the following devices:

Android (Mobile)

Salesforce Marketing Cloud Account Engagement integrates with the following applications:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter/X, UserVoice, Webex, Wistia

Salesforce Marketing Cloud Account Engagement offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

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