About SugarCRM

SALES FORCE AUTOMATION
Sugar drives sales force performance by allowing sales representative to track and share contacts and opportunities, manage and upsell into existing accounts, forecast revenue, monitor performance through dashboards, manage quotes and contracts, work offline through our sugar mobile and collaborate through integration with Microsoft Outlook, Lotus Notes and other groupware applications.

MARKETING AUTOMATION
Sugar closes the loop between marketing and sales. Create, execute and track campaigns across multiple channels with the campaign wizard. Develop compelling email marketing programs and capture leads directly into your CRM system with web-to-lead forms. Manage and assign leads to your sales reps and track the marketing ROI of your programs.

CUSTOMER SUPPORT
Acquiring new customers is much more expensive than selling to existing ones. With Sugar customer support, companies have confidence that customer cases will be handled quickly and effectively. Sugar customer support centralizes customer service requests across channels to allow companies to manage inbound emails, diagnose bugs, share knowledge, and resolve customer issues. In addition, companies that subscribe to Sugar Enterprise or Sugar Ultimate can defray customer support costs with the included Customer Self-Service Portal.

Pricing starting from:

US$40.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of SugarCRM

- Focus attention on the most profitable deals
- Bring new sales representatives up to speed

- Captures leads directly into the CRM system
- Measures return on investment of campaigns

Facebook: read your friends’ news feeds in the Activity Streams dashlet
LinkedIn: See who you know or who can provide you with an introduction at a company
Twitter: read tweets of all the people you follow in the Activity Streams dashlet and add the Twitter name to a contact or lead and read their tweets directly in the contact or lead record

Devices

Business size

S M L

Markets

Australia, Canada, China, United Kingdom, India, United States

Supported Languages

English

Pricing starting from:

US$40.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

SugarCRM Software - Social CRM
SugarCRM Software - SugarCRM marketing page
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SugarCRM Software - Social CRM SugarCRM Software - SugarCRM marketing page SugarCRM Software - SugarCRM home page

Features

Total features of SugarCRM: 55

  • API
  • Alerts/Notifications
  • Calendar/Reminder System
  • Call Management
  • Campaign Management Software
  • Cataloging/Categorization
  • Contact Database
  • Contact Management Software
  • Contract/License Management
  • Customer Database
  • Customer Service Analytics
  • Customer Support Software
  • Customizable Scoring
  • Data Import/Export
  • Demographic / Firmographic Data
  • Document Storage
  • Email Management Software
  • Email Marketing Software
  • Email Response Control
  • Field Sales Management
  • For Startups
  • For iPad Devices
  • Forecasting
  • Interaction Tracking
  • Internal Chat Integration
  • Knowledge Management Software
  • Lead Capture Software
  • Lead Distribution
  • Lead Management Software
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation Software
  • Mobile Access
  • Multiple Scoring Models
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics Software
  • Process/Workflow Automation
  • Proposal Generation
  • Prospecting Tools
  • Quotes/Estimates
  • Referral Tracking
  • Reporting/Analytics
  • Sales Forecasting Software
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Social Media Integration
  • Source Tracking
  • Task Management Software
  • Territory Management
  • Workflow Management Software

Alternatives

Zoho CRM

4.3
#1 Alternative to SugarCRM
Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

Salesforce Sales Cloud

4.4
#2 Alternative to SugarCRM
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

Salesforce Retail CRM

4
#3 Alternative to SugarCRM
Salesforce Retail CRM is a cloud-based retail management system that helps eCommerce businesses analyze shoppers’ needs...

SuiteCRM

4.3
#4 Alternative to SugarCRM
SuiteCRM is an open source, modular CRM that can be configured for sales, marketing, IT or service departments in any...

Reviews

Overall rating

3.8 /5
(354)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.6/5
Customer Support Software
3.7/5

Already have SugarCRM?

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Showing 5 reviews of 354
Linda S.
Overall rating
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Very versatile user interface and report generation features are wonderful

Reviewed on 2021-12-27

It is quite simple to get started. The search engine is fantastic. It allows us to easily manage a...

It is quite simple to get started. The search engine is fantastic. It allows us to easily manage a large amount of information. The database system may quickly copy the data to some other servers. It is connected with email and is particularly useful for receiving email updates. Several third-party technologies, like Act-On, can be integrated.

Pros

Dashboard collaboration now makes business-critical data accessible to those who require it. The total features ensured that the common perception of a CRM will now shift from a pragmatic, reviewable database to an operational, process-driven platform which will save time, generate benefits, and, as the motto states, "Do the job for you."

Cons

The user interface is not very inviting. The customer experience is mediocre. It does not allow for multiple device logins. As a result, it might be difficult to use occasionally. The smartphone app should be improved, since it does not feel up to all the same grade and appears to be a mistake. Keep in mind that many customers are out in the workplace and may not always be seated beside a pc.

Katie F.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501-1,000 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

The Pros and Cons of Sugar

Reviewed on 2020-01-14

Overall, I really enjoyed Sugar and think it would be a great fit (especially for the lower price...

Overall, I really enjoyed Sugar and think it would be a great fit (especially for the lower price point!) for marketing and advertising agencies that are looking to build out custom flows. Their customer care team was incredibly helpful and knowledgeable, and I really enjoyed working with them.

Pros

The SugarCRM team was incredibly helpful and supportive during our decision between various CRMs we were testing out, namely Salesforce and SugarCRM. They were flexible, accommodating and had amazing customer service throughout the process, even willing to develop new APIs to integrate with our proprietary billing system 90% of our clients were on. I really enjoyed the visuals of Sugar - as all the bells and whistles were there, but it didn't seem overwhelming (as Salesforce can) and it's geared more towards marking service teams, like my division of the business. I also really find the dashboard visuals to be superior to Salesforce. Overall, the price point was better than Salesforce, too.

Cons

Since Sugar is geared towards marketing and sales teams, it wasn't a great fit for the other teams within our organization (i.e. one-time products like printing, etc.). Though workflows are cleaner and more intuitive than Salesforce, there wasn't quite as many bells and whistles (i.e. it was difficult to build in processes that involved external teams that we outsource to).

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to SugarCRM

We didn't - we ended up choosing Salesforce over Sugar, simply due to the fact that we had to incorporate other areas of the business already in Salesforce and ultimately they were able to provide all the necessary features. For other orgs, I would recommend Sugar, as it's an amazing product.
Josh B.
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

SugarCRM Review - Walz Scale

Reviewed on 2017-03-16

We have been using Sugar for several years, but only in the past six months have we really dug down...

We have been using Sugar for several years, but only in the past six months have we really dug down to fully utilize the software. The tool is fairly simple to use, I like the reporting functions, but the feedback I get from my sales team is that it is just 'clunky' to use. I'll give you one little example. For the Opportunity 'Actual Closed Won' date, I found through coming across some bad sales data for the month, that if you close a sale in January, and that same month you mark it as Closed Won. But lets say in March you want to go in and add a note to the description. Once you edit that note, (thus changing the Modify date) you autimatically changed the 'Actual Closed Won' date to March. Really messes up sales reports! When I contacted Sugar, there really wasnt an easy fix. We found SierraCRM (third part software) and Bill Convis from there helped with a solution to this problem. We have now purchased this software and believe that this will help take us to the next level of using Sugar. Sugar Support via email is usually pretty prompt, but as far as hearing from our 'Account Manager', just 2 weeks ago was the first time I heard from someone regarding our account. At that point, I had already reached out to SierraCRM, so I did not need anything from Sugar.
To summarize: Great tool, though a little clunky, but the price is not bad. Customer service could be improved, especially for companies like us who are invested in the process, and just need some help taking our sales process to the next level. Thanks!

Pros

I like the Online (sugar on demand) that allows Sugar Support to get into your software and look and something you may be struggling with, like reports...

Cons

Design is little clunky. Think with some improvements, it might be easier to convert leads, update opportunities. Need less clicks!

Cynthia C.
Overall rating
  • Industry: Management Consulting
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

A good CRM

Reviewed on 2021-10-07

Pros

SugarCRM is customizable and can be tailored to meet the specific needs of your organization .The way you can store and access customer data is intuitive . It is also easy to pull out the data you need on Excel files and then add it to the program(s) you use for analytics .

Cons

The interface on mobile is noticeably different than on desktop and the app is overall slow and buggy . You can't log in simultaneously from multiple devices .SugarCRM doesn't integrate with almost any other program and information transfers have to be done manually .

Paul H.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

Ok application, better, cheaper alternatives exist

Reviewed on 2021-01-21

It is an OK application, Sugar has stood still in time and, when you consider the app out of the...

It is an OK application, Sugar has stood still in time and, when you consider the app out of the box, its pretty much standard. Sugar has divided its stack into various products for marketing, for sales, for support only making it a very expensive when you consider other options in the market

Pros

Very stable, solid
easy to use, administer
Easy to implement and deploy
Reporting is good and allows fro complex reports to be built

Cons

It has not changed in a looong time (perhaps years?)
For the functionality, it is expensive - better options exist
Marketing is poor (unless you go for Sugar marketing apps which are expen$ive!)

Alternatives Considered

Freshsales and Bitrix24

Reasons for Switching to SugarCRM

At the time, the other options were not developed enough. Today, they far-surpass Sugar. Today, I would not go for Sugar at all...
Showing 5 reviews of 354 Read all reviews

SugarCRM FAQs

Below are some frequently asked questions for SugarCRM.

SugarCRM offers the following pricing plans:

  • Starting from: US$40.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Sugar Professional: $40 per user/month Sugar Enterprise: $65 per user/month Sugar Ultimate: $150 per user/month

SugarCRM has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

SugarCRM supports the following languages:

English

SugarCRM supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

SugarCRM integrates with the following applications:

Campaign Monitor, CloudAgent, CloudHub, Constant Contact, Hootsuite, LiveOps, Mailchimp, Olark, Pardot, SyncApps, WhosOn, Zapier, Zendesk

SugarCRM offers the following support options:

24/7 (Live rep), Chat

Related categories

See all software categories found for SugarCRM.