Mailchimp

MailChimp appeared to me by chance,

And I chose to use it for my work.

A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

Pluses: It's totally intuitive and has a top-notch layout.

It caught my attention when I created some Landing Pages and came across several models. Totally free.

Totally accurate and timely email sequence.

Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

The tools are multi-channel, essential for any service.

In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

Whether consulting a plan or making a budget, support and service are accurate and attentive.

intuitive tool;

excellent usability;

great cost / benefit;

very good delivery rate;

lots of free features (A/B testing, email automation and integrations)

good educational content.

It really is great marketing software though, even
there is automation,

The features are basic;

tool all in English and
it is not possible to create landing pages optimized for a higher return.

You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

However, it is still useful for any service or company.

What I like about this tool is easy to use email campaign creator and then smoothly tracking of campaigns on dashboard. Mailchimp have lots of effective templated customized based on your industry interests. I love the way I can send personalized emails to each of my contacts with just using name, surname or salutations. The most prominent feature I figured out recently is location tracking of the person who opened email.

Even if this software is easy to use and affordable for startups its dashboard UI is not up to mark as sometimes it shows wrong results or errors. It happened with me lots of times. I am also using app of mailchimp but some features are still missing on app that present in desktop version. It will be helpful if they made it available on mobile app.

It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.

It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.

As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Super easy to set up and use
The templates make the process very fast and smooth
Simple to track email open rate
Easy to send newsletters with tons of templates available to chose from

The template designs are not much to look at, they are pretty plain and basic
A bit clunky on the initial set up of a campaign unless you are skilled in basic set up of email accounts
The free plan does not offer as many email subscribers as I would like to have but is adequate