Mailchimp
About Mailchimp
Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.
Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.
Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
Key benefits of Mailchimp
- Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.
- Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.
- Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.
- Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.
- Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.
- Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
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Reviews
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- Industry: Consumer Electronics
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
A well-known and helpful CRM marketing tool
Reviewed on 2025-02-20
User-friendly interface, customizable templates and be able to integrate with other third party...
User-friendly interface, customizable templates and be able to integrate with other third party Apps to build a seamless user experience.
Pros
It has free plan suitable for small business. The operation is very simple and intuitive. You could design workflows for CRM marketing without checking time to time and send separately to each customers.
Cons
The price gets much higher when your customer list gets increased.
- Industry: Consumer Services
- Company size: 51–200 Employees
- Used Monthly for 1-5 months
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Overall rating
- Ease of Use
- Likelihood to recommend 4.0 /10
Mailchimp is Good!
Reviewed on 2025-01-16
Pros
Easy to use and navigate, even for beginners
Cons
Limited design interface, I found it’s lacking compared to other platforms
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 3.0 /10
For starters
Reviewed on 2025-02-20
Pros
It's free and a great starter solution for email marketing. Most people will start with this because it's free. Great for the basics, though I know they've rolled out a lot of features since then.
Cons
I don't love that you're charged more simply because you have a bigger list. Deliverability isn't great because most people on MC don't now what they're doing and therefore impacts overall deliverability.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
MailChimp out done by Mailpoet
Reviewed on 2025-01-03
I used MailChimp for multiple clients over a 6 year period. Since then I have switched over to...
I used MailChimp for multiple clients over a 6 year period. Since then I have switched over to MailPoet, which has a robust out of the box set up, and very easy to teach end users.
Pros
It started off as a great utility for doing email campaigns and collecting your customer base info.
Cons
As Mailchimp evolved, it turned into a money pit for any type of good functionality.
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Great for email communication with your people
Reviewed on 2025-01-16
Pros
I appreciate that the basic level is free for use. It allowed us to use it for testing until we felt comfortable upgrading to the paid tier. It is incredibly flexible and allows us to have multiple users
Cons
The image and media editor can sometimes be slow to load and make changes.
Mailchimp FAQs
Below are some frequently asked questions for Mailchimp.Q. What type of pricing plans does Mailchimp offer?
Mailchimp offers the following pricing plans:
- Starting from: US$13.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month
Q. Who are the typical users of Mailchimp?
Mailchimp has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Mailchimp support?
Mailchimp supports the following languages:
Brazilian Portuguese, English, French, German, Italian, Spanish
Q. Does Mailchimp support mobile devices?
Mailchimp supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Mailchimp integrate with?
Mailchimp integrates with the following applications:
123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, Chargebee, Checkfront, Cin7 Omni, Cliently, Clio, Clover, ConnectWise PSA, Constant Contact, Contactually, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Daylite for Mac, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Kit, Klips, Kommo, Kustomer, LeadDyno, LeadMaster, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, MailerLite, MakePlans, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, QuickBooks Online, QuickBooks Online Advanced, QuickTapSurvey, Quotient, Recurly, Rithum, SAP Customer Data Cloud, Sage Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork Desk, Teamwork.com, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io, weclapp
Q. What level of support does Mailchimp offer?
Mailchimp offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat
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