About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

US$13.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Mailchimp

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, France, Germany and 7 others

    Supported Languages

    Brazilian Portuguese, English, French, German, Italian and 1 others

    Pricing starting from:

    US$13.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Mailchimp

    Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
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    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

    Features

    Total features of Mailchimp: 159

    • AB Testing
    • AI/Machine Learning
    • API
    • Abandoned Cart Saver
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioral Analytics
    • Behavioral Targeting
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management Software
    • Click Tracking
    • Collaboration Tools
    • Confirmation/Reminders
    • Contact Database
    • Contact Management Software
    • Content Analytics
    • Content Library
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Dashboard Software
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronization
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Insurance Industry
    • For Startups
    • For iPad Devices
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Location Tracking
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimized Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Multivariate Testing
    • Offline Response Collection
    • Online Booking
    • Online Store Builder
    • Order Management Software
    • Performance Metrics
    • Personalization Software
    • Post Scheduling
    • Pre-built Templates
    • Predictive Analytics Software
    • Publishing Options
    • Question Branching
    • Question Library
    • Question Piping
    • ROI Tracking
    • Randomization
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Sales Pipeline Management
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Simple Mail Transfer Protocol (SMTP)
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring Software
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management Software
    • Template Management
    • Third Party Integrations
    • To-Do List
    • URL Customization
    • Unsubscribe Database
    • Visual Analytics
    • WYSIWYG Editor
    • Website Analytics
    • Website Integration
    • Website Personalization
    • Website Visitor Tracking
    • Workflow Management Software
    • eCommerce Management

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    4.2
    #2 Alternative to Mailchimp
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    SurveyMonkey

    4.6
    #3 Alternative to Mailchimp
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    4.5
    #4 Alternative to Mailchimp
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    Reviews

    Overall rating

    4.5 /5
    (15,947)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 15,947
    Pedro
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed on 8/6/2021

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course,...

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

    But it is still an extraordinary and well-recognized tool.

    I know a lot of people who use it and don't give up.

    I still recommend it to many entrepreneurs who are starting out in online sales.

    Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance,

    And I chose to use it for my work.

    A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

    Pluses: It's totally intuitive and has a top-notch layout.

    It caught my attention when I created some Landing Pages and came across several models. Totally free.

    Totally accurate and timely email sequence.

    Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

    The tools are multi-channel, essential for any service.

    In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

    Whether consulting a plan or making a budget, support and service are accurate and attentive.

    intuitive tool;

    excellent usability;

    great cost / benefit;

    very good delivery rate;

    lots of free features (A/B testing, email automation and integrations)

    good educational content.

    Cons

    It really is great marketing software though, even
    there is automation,

    The features are basic;

    tool all in English and
    it is not possible to create landing pages optimized for a higher return.

    You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

    However, it is still useful for any service or company.

    Samuel
    Overall rating
    • Industry: Design
    • Company size: 10,000+ Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Mailchimp - An All-in-One Email Marketing Solution

    Reviewed on 2/12/2023

    Mailchimp is a great all-in-one email marketing solution for businesses of all sizes. Its user-frien...

    Mailchimp is a great all-in-one email marketing solution for businesses of all sizes. Its user-friendly interface, customizable templates, and automation workflows make it an attractive option for businesses looking to streamline their email marketing efforts. However, its limited features for the free plan, lower email deliverability rate, and cost can be drawbacks for some users.

    Pros

    1. User-friendly interface: Mailchimp has a simple and intuitive platform, making it easy for both beginners and experienced users to navigate and utilize the features.2. Customizable Templates: Mailchimp provides a wide variety of templates that can be customized to fit the brand's needs.3. Automation Workflows: Mailchimp's automation feature allows you to set up automated email campaigns, making it easier to reach and engage with your audience.4. Integrations: Mailchimp integrates with a variety of other platforms, such as Shopify, WordPress, and social media networks, making it a versatile solution for businesses.

    Cons

    1. Limited features for free plan: The free plan offered by Mailchimp is limited in terms of features, making it less appealing for businesses with higher email sending needs.2. Email deliverability: Some users have reported that emails sent through Mailchimp have a lower deliverability rate compared to other email marketing solutions.3. Pricing: The cost of Mailchimp can add up quickly, especially for businesses with a large number of subscribers or email send needs.

    Anna
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Mailchimp is okay

    Reviewed on 2/13/2023

    Pros

    Mailchimp is good for what we need it for, it is easy to get emails out and track them.

    Cons

    It is hard to manage contacts, if there are duplicates sometimes it finds those. It unsubscribes people who do not want to be unsubscribed.

    Sagar
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Should you use MailChimp services

    Reviewed on 12/10/2022

    Email marketing problem is solved by this site and it's easy to navigate and manage all your email...

    Email marketing problem is solved by this site and it's easy to navigate and manage all your email list one stop for all the email marketer

    Pros

    MailChimp capture all your email list in a efficient way because you can customise front end of the website and in what time it should appear

    Cons

    AB testing is little hard for the new user to understand we had to teach them and we have spend lots of time in teaching them it can be more simple

    Alternatives Considered

    Moosend and HubSpot CRM

    Reasons for Switching to Mailchimp

    Because of the features and simplicity of the user interface
    Katherine
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Email marketing solution

    Reviewed on 2/3/2023

    I would recommend Mailchimp to those that are getting started with email marketing and just want to...

    I would recommend Mailchimp to those that are getting started with email marketing and just want to get your message out there, but it lacks important segmentation features that you start to look for once you grow.

    Pros

    Templates are easy to work with and beautiful. All skill levels can definitely succeed with Mailchimp. It integrates seamlessly with many other softwares which is important for efficiency.

    Cons

    Segmentation and A/B testing could be improved. That's the future of email marketing and I feel that I wasn't able to get detailed enough with my targeting with Mailchimp.

    Showing 5 reviews of 15,947 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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