Mailchimp
Email and advertising marketing automation platform
4.5 /5 (13795 reviews) Write a Review!Mailchimp Overview
What is Mailchimp?
MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.
MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.
Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
Mailchimp Overview
Pricing
Pricing options
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:
1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month
+ $199.00 for pro subscription
Mailchimp Features
Media
Mailchimp Reviews
Mailchimp Reviews
A great platform that keeps growing to suit our needs
It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.
It is a good service, but for users with experience in Email marketing
Well, Mailchimp is great for customers who cooperating with business a lot of time. Also service is great for a beautiful newsletters.
But the cons looks depressive. And I realise that I will use Mailchimp, but not for a long time, because other services are got better solutions and more loyal rules in the part of emailing.
Overall score is 7/10. But because of design and UI total score is 9/10
Not for a Beginner
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
One of the Best Email Marketing Software
Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it.
I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.
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A great platform that keeps growing to suit our needs
Pros
The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform.
The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.
Cons
Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.
It is a good service, but for users with experience in Email marketing
Well, Mailchimp is great for customers who cooperating with business a lot of time. Also service is great for a beautiful newsletters.
But the cons looks depressive. And I realise that I will use Mailchimp, but not for a long time, because other services are got better solutions and more loyal rules in the part of emailing.
Overall score is 7/10. But because of design and UI total score is 9/10
Pros
Absolutely great design and graphics of Web and app versions
Great support
Good delivery to recipients
Cons
Well, the most uncomfortable this is that the HTML editor available only in paid plans. It is not good, guys, really.
Also it will be good if in Mailchimp will be the Email validation service in paid plans. Because I was banned for that thing, and the saddest part is that my customers are got their emails and Mailchimp customers service says that I shoul do a double opt-in procedure, even I've got the legal rights to mailing my customers (btw my audience is more than 10K of emails)
And one more thing: I hope that doon will be available a World Map with the real-time open/click actions
Not for a Beginner
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
Pros
It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.
Cons
Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.
It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.
As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Easy to use and manage for small business
Pros
MailChimp has certainly evolved and changed to suit business needs in the 5 years we have been using it. At first we only used it for HTML emails, but have since gone on to use Landing Pages, signup forms via Audiences, lead management, etc. As a small marketing team, we need a nimble and easy to use program and MailChimp is it.
Cons
Often times the templates can be frustrating as blocks won’t work or can’t be overwritten

One of the Best Email Marketing Software
Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it.
I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.
Pros
I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp.
Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy.
While I started using Mailchimp just to send newsletters, I have been enjoying other features too.
Cons
In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does.
I think the User Interface(UI) can definitely be improved.
Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.
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Mailchimp Pricing
Mailchimp Pricing
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:
1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month
+ $199.00 for pro subscription
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:
1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month
+ $199.00 for pro subscription
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Mailchimp Features
Mailchimp Features
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Categories
Categories
Additional information for Mailchimp
Additional information for Mailchimp
Key features of Mailchimp
- 750+ integrations
- A/B split campaigns & multi-variate testing
- Activity dashboard
- Automated scheduling
- Automatic link checker
- Automation workflows
- Bounce tracking
- Build mail lists
- Built-in photo editing
- Campaign analysis
- Campaign archives
- Campaign segmentation
- Click-through tracking
- Client database
- Collaboration
- Content management
- Custom fields
- Custom forms
- Custom rules
- Custom signup forms
- Customer accounts
- Customer activity reporting
- Customer analysis
- Customer loyalty program
- Customer segmentation
- Customizable email templates
- Data import
- Data synchronization
- Demographic data
- Download PDF newsletters
- Drag & drop interface
- Drip email marketing
- Email analytics
- Email archiving
- Email delivery
- Email designer
- Email distribution
- Email integration
- Email marketing
- Email notifications
- Email templates
- Email tracking
- Engagement analytics
- Event triggered Email
- Event triggered actions
- Facebook Ad & Instagram Ad campaigns
- Geolocation
- Graphical data presentation
- Image & file hosting
- Import Excel lists
- Knowledge base
- Landing page templates
- Lead capture
- Lead generation
- Lead management
- Mail merge
- Mailing list management
- Market segmentation
- Mobile integration
- Monitoring
- Multi-campaign
- Multi-channel communication
- Multi-channel management
- Multi-channel marketing
- Multiple projects
- Multiple tutorials available
- Multiple user accounts
- Multivariate testing
- Order confirmation
- Order management
- Order notifications
- Performance monitoring
- Preview functionality
- Product recommendations
- RSS feeds
- Real time analytics
- Real time data
- Real time monitoring
- Real time reporting
- Registration management
- Reporting & statistics
- Retargeting
- Rich text editor
- Sales & website activity tracking
- Search functionality
- Social advertising
- Social media integration
- Social media metrics
- Social media plugins
- Social network marketing
- Subscriber management
- Subscription services
- To-do list
- Unsubscribe database
- Usage tracking
- User activity monitoring
- Website integration
- eCommerce integration
Benefits
Mailchimp FAQs
Mailchimp FAQs
Below are some frequently asked questions for Mailchimp.
Q. What type of pricing plans does Mailchimp offer?
Mailchimp offers the following pricing plans:
Starting from: US$10.00/month
Pricing model: Free, Subscription
Free Trial: Available
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription
Q. What are the main features of Mailchimp?
Mailchimp offers the following features:
- 750+ integrations
- A/B split campaigns & multi-variate testing
- Activity dashboard
- Automated scheduling
- Automatic link checker
- Automation workflows
- Bounce tracking
- Build mail lists
- Built-in photo editing
- Campaign analysis
- Campaign archives
- Campaign segmentation
- Click-through tracking
- Client database
- Collaboration
- Content management
- Custom fields
- Custom forms
- Custom rules
- Custom signup forms
- Customer accounts
- Customer activity reporting
- Customer analysis
- Customer loyalty program
- Customer segmentation
- Customizable email templates
- Data import
- Data synchronization
- Demographic data
- Download PDF newsletters
- Drag & drop interface
- Drip email marketing
- Email analytics
- Email archiving
- Email delivery
- Email designer
- Email distribution
- Email integration
- Email marketing
- Email notifications
- Email templates
- Email tracking
- Engagement analytics
- Event triggered Email
- Event triggered actions
- Facebook Ad & Instagram Ad campaigns
- Geolocation
- Graphical data presentation
- Image & file hosting
- Import Excel lists
- Knowledge base
- Landing page templates
- Lead capture
- Lead generation
- Lead management
- Mail merge
- Mailing list management
- Market segmentation
- Mobile integration
- Monitoring
- Multi-campaign
- Multi-channel communication
- Multi-channel management
- Multi-channel marketing
- Multiple projects
- Multiple tutorials available
- Multiple user accounts
- Multivariate testing
- Order confirmation
- Order management
- Order notifications
- Performance monitoring
- Preview functionality
- Product recommendations
- RSS feeds
- Real time analytics
- Real time data
- Real time monitoring
- Real time reporting
- Registration management
- Reporting & statistics
- Retargeting
- Rich text editor
- Sales & website activity tracking
- Search functionality
- Social advertising
- Social media integration
- Social media metrics
- Social media plugins
- Social network marketing
- Subscriber management
- Subscription services
- To-do list
- Unsubscribe database
- Usage tracking
- User activity monitoring
- Website integration
- eCommerce integration
Q. Who are the typical users of Mailchimp?
Mailchimp has the following typical customers:
Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business
Q. What languages does Mailchimp support?
Mailchimp supports the following languages:
English, Spanish
Q. Does Mailchimp support mobile devices?
Mailchimp supports the following devices:
Android, iPhone, iPad
Q. What other apps does Mailchimp integrate with?
Mailchimp integrates with the following applications:
Administrate, Alchemer, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon CRM, Shopify, TeamSupport
Q. What level of support does Mailchimp offer?
Mailchimp offers the following support options:
FAQs, Knowledge Base, Online Support, Video Tutorials
It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.