iContact

4.5 (605)
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Email marketing , automation, and landing page software

About iContact

iContact serves any size business and allows for the creation of email newsletters, email automatons , and landing pages. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.


Key benefits of iContact

iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • Images

    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields
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    iContact video
    iContact video
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    iContact video
    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields

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    Reviews

    Overall rating

    4.5 /5
    (605)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.6/5

    Already have iContact?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 605
    Marina
    Marina
    Overall rating
    • Industry: Internet
    • Company size: 2–10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    The perfect solution to boost my business.

    Reviewed on 2023-08-03

    I have seen a noticeable increase in the effectiveness of my campaigns and in the interaction with...

    I have seen a noticeable increase in the effectiveness of my campaigns and in the interaction with my audience that is great.

    Pros

    I really like its ease of use and the amount of features it offers me to maximize my email marketing efforts.

    Cons

    The platform sometimes becomes a bit slow when loading certain functionalities and workspaces but it doesn't happen often.

    Response from iContact

    Thank you for the great review!

    Bradley
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A more frugal and efficient option than other competitive offerings.

    Reviewed on 2023-11-21

    Good (cheaper) alternative option for email campaigns over competitors.

    Good (cheaper) alternative option for email campaigns over competitors.

    Pros

    Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support.

    Cons

    Ability to change/edit existing templates required extra support.

    Response from iContact

    Thank you for the great review. Glad you were able to get the support you needed. I can provide the product team with feedback if you can provide more detail around your experience.

    Verified Reviewer
    Overall rating
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    I've used iContact for the last five years.

    Reviewed on 2018-04-05

    Pros

    iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

    Cons

    The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

    Response from iContact

    Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

    Meghann
    Overall rating
    • Industry: Legal Services
    • Company size: 11–50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    For Small Businesses ONLY

    Reviewed on 2022-07-14

    Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with...

    Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.

    Pros

    It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.

    Cons

    I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.

    Alternatives Considered

    Higher Logic Thrive

    Reasons for Switching to iContact

    Ultimately the price point is what led our small business to choose iContact

    Response from iContact

    Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.

    Adam
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    iContact: Email Marketing Program with an Eye Catching and Intrusive UI/UX

    Reviewed on 2024-02-06

    Pros

    iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails.

    Cons

    To create and design websites and landing pages, I mist integrate with external digital experience programs.

    Response from iContact

    Thank you for the review! We offer the ability to build and publish Landing Pages. If you have questions about this, our support team would be happy to help.

    Showing 5 reviews of 605 Read all reviews

    iContact FAQs

    Below are some frequently asked questions for iContact.

    iContact offers the following pricing plans:

    • Starting from: US$14.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Get iContact Free by visiting iContact.com, no credit card required!

    iContact has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000

    iContact supports the following languages:

    English

    iContact supports the following devices:

    Android (Mobile)

    iContact integrates with the following applications:

    123FormBuilder, Acuity Scheduling, Adobe Commerce, Big Cartel, BigCommerce, Bloom Intelligence, Calendly, ClickFunnels, Copper, Copper, Cyfe, DaySmart Appointments, Digioh, Drupal, Eventbrite, Follow Up Boss, Formstack Forms, Google Contacts, Google Forms, Google Sheets, Gravity Forms, HubSpot CRM, Jotform, Justuno, Kajabi, Keap, Kickbox Email Verification, Leadpages, LeadsBridge, LiveChat, Meta for Business, Microsoft Outlook, Nimble, PayPal, Pipedrive, Privy, Salesforce Sales Cloud, Shopify, Squarespace, Stripe, SurveyMonkey, Teachable, Twitter/X, Typeform, Unbounce, Webflow, Wix, WooCommerce, Wufoo, X-Cart, Zapier, Zoho CRM, Zoom Workplace

    iContact offers the following support options:

    FAQs/Forum, Knowledge Base Software, Phone Support, Chat

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