About iContact

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and social media posts. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

The social media feature enables users to schedule messages on Facebook, Twitter and LinkedIn. Users can add social share buttons to emails and increase reach, as well as include a sign-up form on Facebook pages to turn existing fans into email contacts.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of iContact

  • iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 6 others, United Kingdom, India, Japan, Mexico, United States, US Virgin Islands

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Learn what works best and what doesn’t with performance reporting
    iContact Software - Merge fields
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    View 7 more
    iContact video
    iContact video
    iContact video
    iContact video
    iContact video
    iContact video
    iContact Software - Build a custom layout or choose a design from the customizable template library iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience iContact Software - Automation gives users complete control over campaign send times iContact Software - Learn what works best and what doesn’t with performance reporting iContact Software - Merge fields iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers

    Features

    Total features of iContact: 66

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Tracking
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Channel Management Software
    • Click Tracking
    • Contact Management Software
    • Content Library
    • Content Management System (CMS) Software
    • Customer Segmentation
    • Customer Surveys
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Drag & Drop
    • Drip Campaigns
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Monitoring
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • Lead Management Software
    • Lead Qualification
    • List Management
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Access
    • Multi-Campaign
    • Multi-Channel Distribution
    • Multi-Channel Marketing
    • Multivariate Testing
    • Performance Metrics
    • Post Scheduling
    • Real Time Analytics
    • Real Time Data
    • Reporting/Analytics
    • Response Management
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Workflow Management Software

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    Reviews

    Overall rating

    4.5 /5
    (532)
    Value for Money
    4.4/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.6/5

    Already have iContact?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 532
    Trevor K.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A Solid Email Platform

    Reviewed on 2017-12-20

    I get the ability to reach my customers and turn them into return customers week after week and...

    I get the ability to reach my customers and turn them into return customers week after week and year after year.

    Pros

    iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

    There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

    Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

    Cons

    I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

    I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

    Response from iContact

    Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

    Karen C.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Works great for us

    Reviewed on 2020-02-12

    We've had to contact support a couple of times and they have been helpful. The level we purchased...

    We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

    Pros

    When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

    Cons

    The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

    Response from iContact

    Hello Karen,

    Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

    All the best,

    Carlos, Customer Marketing Manager

    Verified Reviewer
    Overall rating
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    I've used iContact for the last five years.

    Reviewed on 2018-04-05

    Pros

    iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

    Cons

    The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

    Response from iContact

    Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

    Lauren B.
    Overall rating
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    iContact helps me be successful at my job

    Reviewed on 2017-12-20

    Pros

    iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

    Cons

    Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do.

    I also wish I could delete more than one contact list at once.

    On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

    Response from iContact

    Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

    Patrick C.
    Overall rating
    • Industry: Financial Services Software
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    iContact is the superior mass mailing service when it comes to functionality and customer...

    Reviewed on 2018-05-04

    iContact has been extremely helpful in getting our curated content out to the masses. The user...

    iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

    Pros

    Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

    Cons

    I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

    Response from iContact

    Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

    Showing 5 reviews of 532 Read all reviews

    iContact FAQs

    Below are some frequently asked questions for iContact.

    iContact offers the following pricing plans:

    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Get iContact Free by visiting iContact.com, no credit card required!

    iContact has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000

    iContact supports the following languages:

    English

    iContact supports the following devices:

    Android (Mobile)

    iContact integrates with the following applications:

    123FormBuilder, Acuity Scheduling, AppointmentPlus, Big Cartel, BigCommerce, Bloom Intelligence, Calendly, ClickFunnels, Copper, Copper, Cyfe, Digioh, Drupal, Eventbrite, Facebook for Business, Follow Up Boss, Formstack Forms, Google Contacts, Google Forms, Google Sheets, Gravity Forms, HubSpot CRM, Jotform, Justuno, Kajabi, Keap, Kickbox Email Verification, Leadpages, LeadsBridge, LiveChat, LiveChat, Magento Commerce, Microsoft Outlook, Nimble, PayPal, Pipedrive, Privy, Salesforce Sales Cloud, Shopify, Squarespace, Stripe, SurveyMonkey, Teachable, Twitter, Typeform, Unbounce, Webflow, Wix, WooCommerce, Wufoo, X-Cart, Zapier, Zoho CRM, Zoom Meetings

    iContact offers the following support options:

    FAQs/Forum, Knowledge Base Software, Phone Support, Chat

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