Salesforce Marketing Cloud

Salesforce Marketing Cloud

Stand out in Your Customer's Inbox

About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.


Key benefits of Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools


Images

Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
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Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Not sure about Salesforce Marketing Cloud? Compare with a popular alternative

Salesforce Marketing Cloud

4.2 (481)
VS.
Most reviewed

Starting Price

US$108,000.00
year
US$20.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

162
205

Integrations

8
70

Ease of Use

3.8 (481)
4.1 (6,659)

Value for Money

3.8 (481)
4.3 (6,659)

Customer Service

3.9 (481)
4.1 (6,659)
Green rating bars show the winning product based on the average rating and number of reviews.

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EmailOctopus

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Reviews

Overall rating

4.2 /5
(481)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support Software
3.9/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 481
Aaron
Aaron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Powerful, but complex

Reviewed on 2019-01-28

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Ali Furkan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Marketers can quickly and easily create campaigns, track performance, and measure

Reviewed on 2022-12-08

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased...

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Pros

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Cons

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Verified Reviewer
Overall rating
  • Industry: Financial Services Software
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

A huge waste of time

Reviewed on 2020-04-24

Working with the support team is extremely painful. We spent hours over multiple weeks showing them...

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pros

I don't like anything about this software.

Cons

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign, SendGrid and Mailchimp

Reasons for Switching to Salesforce Marketing Cloud

We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.
Walter
Overall rating
  • Industry: Higher Education Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

SFMC

Reviewed on 2020-01-21

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of...

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Maggie
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

If you're a Salesforce user, it's a no brainer

Reviewed on 2022-10-13

Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on...

Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to

Pros

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Cons

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Showing 5 reviews of 481 Read all reviews

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Salesforce Marketing Cloud offers the following pricing plans:

  • Starting from: US$108,000.00/year
  • Pricing model: Subscription
  • Free Trial: Not Available

Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

Salesforce Marketing Cloud has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Salesforce Marketing Cloud supports the following languages:

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, traditional Chinese

Salesforce Marketing Cloud supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Salesforce Marketing Cloud integrates with the following applications:

Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter/X, Vidyard

Salesforce Marketing Cloud offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Salesforce Marketing Cloud.