--- description: Detailed reviews on Salesforce Marketing Cloud based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Salesforce Marketing Cloud with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1047/lead-generation/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.ca/software/607/salesforce-marketing-cloud Page: 1 / 23\ Next: [Next page](https://www.getapp.ca/software/607/salesforce-marketing-cloud?page=2) > Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships. > > Verdict: Rated **4.2/5** by 532 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Salesforce Marketing Cloud Unifies customer data across channels to enable personalized marketing at scale. Automates repetitive tasks with AI to boost productivity and efficiency. Provides actionable insights through analytics to optimize marketing performance. Facilitates seamless collaboration between sales, service, and marketing teams. Scales capabilities to support business growth and changing needs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 532 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support Software | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - A/B Testing - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad Network Integration - Ad hoc Reporting - Alerts/Notifications - Analytics - Archiving & Retention - Asset Lifecycle Management - Audience Targeting - Audio File Management - Automated Publishing - Autoresponders - Behavior Tracking - Behavioral Analytics - Brand Management Software ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Lead Generation Software](https://www.getapp.ca/directory/1047/lead-generation/software) ## Related Categories - [Campaign Management Software](https://www.getapp.ca/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.ca/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.ca/directory/308/marketing-automation/software) - [Sales Force Automation Software](https://www.getapp.ca/directory/338/sales-force-automation/software) - [Lead Management Software](https://www.getapp.ca/directory/339/lead-management/software) ## Alternatives 1. [Brevo](https://www.getapp.ca/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.getapp.ca/software/10156/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.getapp.ca/software/2348/activecampaign) — 4.6/5 (2570 reviews) 4. [Constant Contact](https://www.getapp.ca/software/90578/constant-contact) — 4.3/5 (2953 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.ca/software/20444/hubspot-marketing) — 4.5/5 (6256 reviews) ## Reviews ### "Salesforce marketing cloud" — 5.0/5 > **Rachid** | *December 11, 2024* | Banking | Recommendation rating: 9.0/10 > > **Pros**: The system provide many ways to grow the business you have. > > **Cons**: Customisation of emails into customers helps to get a strong relationships reports. > > Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business. ----- ### "Easy to use, but not a great value" — 4.0/5 > **Britta** | *December 6, 2024* | Health, Wellness & Fitness | Recommendation rating: 5.0/10 > > **Pros**: It is fairly easy to use and create content in > > **Cons**: It is expensive, and they charge you ala carte for everything ----- ### "Terrible product, terrible support" — 1.0/5 > **Verified Reviewer** | *July 7, 2018* | Internet | Recommendation rating: 0.0/10 > > **Pros**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Cons**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "Salesforce Marketing Cloud is Superior" — 5.0/5 > **Kayla** | *March 26, 2024* | Higher Education Software | Recommendation rating: 10.0/10 > > **Pros**: I love using SFMC\! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations\! I use salesforce marketing cloud hourly at my job and love it\! So many capabilities\! > > **Cons**: Not one con, I love using it and train others how to use it\! ----- ### "Marketing Cloud - The best for Sophisticated Email Marketers" — 4.0/5 > **Jayson** | *June 8, 2024* | Real Estate | Recommendation rating: 7.0/10 > > **Pros**: This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn. > > **Cons**: It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you. > > I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes. ----- Page: 1 / 23\ Next: [Next page](https://www.getapp.ca/software/607/salesforce-marketing-cloud?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/607/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data