Salesforce Marketing Cloud Overview

What is Salesforce Marketing Cloud?

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Salesforce Marketing Cloud Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Salesforce for pricing information.


Salesforce Marketing Cloud Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch and 16 others, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish

Media

Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Manage customer journeys at scale using data from any source with Email Studio.
Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
Salesforce Marketing Cloud video Salesforce Marketing Cloud video Salesforce Marketing Cloud video Salesforce Marketing Cloud screenshot: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem. Salesforce Marketing Cloud screenshot: Manage customer journeys at scale using data from any source with Email Studio. Salesforce Marketing Cloud screenshot: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio. Salesforce Marketing Cloud screenshot: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer. Salesforce Marketing Cloud screenshot: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Salesforce Marketing Cloud screenshot: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Salesforce Marketing Cloud Reviews

Salesforce Marketing Cloud Reviews

Overall rating
4.1
/
5
Excellent
99

Very good
103

Average
39

Poor
8

Terrible
10

Value for Money
3.6
Features
4.1
Ease of Use
3.6
Customer Support
3.7
78% recommended this app
Aaron B.

Powerful, but complex


Walter T.

SFMC

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.


Sandra S.

Expensive and cumbersome with little support

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.


Verified Reviewer

Streer clear of Marketing Cloud if you're a small company

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.


Verified Reviewer

Definitely a step up from MailChimp


Aaron B.
Industry: Marketing & Advertising
Company size: 10,000+ Employees

Powerful, but complex

Used Daily for 2+ years
Reviewed on 1/28/2019
Review Source: Capterra

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Walter T.
Industry: Higher Education
Company size: 501-1,000 Employees

SFMC

Used Weekly for 1+ year
Reviewed on 1/21/2020
Review Source: Capterra

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Sandra S.
Industry: Health, Wellness & Fitness
Company size: Self Employed

Expensive and cumbersome with little support

Used Daily for 1+ year
Reviewed on 10/7/2020
Review Source: Capterra

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Verified Reviewer
Industry: Leisure, Travel & Tourism
Company size: 2-10 Employees

Streer clear of Marketing Cloud if you're a small company

Used Weekly for 6-12 months
Reviewed on 7/31/2020
Review Source: Capterra

It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product.

There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product.

There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue.

There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in.

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Verified Reviewer
Industry: Insurance
Company size: 201-500 Employees

Definitely a step up from MailChimp

Used Weekly for 6-12 months
Reviewed on 9/5/2019
Review Source: Capterra

Pros

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons

IT is sometimes hard to organize and sort files

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

User recommendation
7.6/10
Based on 259 user ratings
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Salesforce Marketing Cloud Pricing

Salesforce Marketing Cloud Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Salesforce for pricing information.

Contact Salesforce for pricing information.

Value for Money
3.6/5
Based on 259 user ratings
Compare value for money rating with alternatives
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Salesforce Marketing Cloud Features

Salesforce Marketing Cloud Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.1/5
Based on 259 user ratings
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Categories

Additional information for Salesforce Marketing Cloud

Additional information for Salesforce Marketing Cloud

Key features of Salesforce Marketing Cloud

  • 1:1 content personalization
  • A/B and random-split testing
  • CRM and cross-channel integration
  • Comprehensive, real-time tracking and reporting
  • Customer experience building
  • Customer journey management
  • Deliverability tools
  • Drag-and-drop segmentation
  • Goal setting & tracking
  • Lead capture
  • MMS and SMS
  • Messaging for every step of the customer journey
  • Pre-built templates and themes
  • Predictive intelligence
  • Profile filtering

Benefits

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Salesforce Marketing Cloud FAQs

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Q. What type of pricing plans does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact Salesforce for pricing information.

Q. What are the main features of Salesforce Marketing Cloud?

Salesforce Marketing Cloud offers the following features:

  • 1:1 content personalization
  • A/B and random-split testing
  • CRM and cross-channel integration
  • Comprehensive, real-time tracking and reporting
  • Customer experience building
  • Customer journey management
  • Deliverability tools
  • Drag-and-drop segmentation
  • Goal setting & tracking
  • Lead capture
  • MMS and SMS
  • Messaging for every step of the customer journey
  • Pre-built templates and themes
  • Predictive intelligence
  • Profile filtering

Q. Who are the typical users of Salesforce Marketing Cloud?

Salesforce Marketing Cloud has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Q. What languages does Salesforce Marketing Cloud support?

Salesforce Marketing Cloud supports the following languages:

Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish

Q. What type of pricing plans does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud has the following pricing plans:

Subscription

Q. Does Salesforce Marketing Cloud support mobile devices?

Salesforce Marketing Cloud supports the following devices:

iPhone, iPad

Q. What other apps does Salesforce Marketing Cloud integrate with?

Salesforce Marketing Cloud integrates with the following applications:

Alchemer, Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, Workfront

Q. What level of support does Salesforce Marketing Cloud offer?

Salesforce Marketing Cloud offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials