About Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Pricing starting from:
US$4,800.00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud
Key benefits of Salesforce Marketing Cloud
The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Austria, Australia, Brazil, Canada, China , Germany, United Kingdom, India, Japan, Mexico, United States and 6 others
Supported Languages
Chinese, Czech, Danish, Dutch, English , Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, traditional Chinese and 16 others
Pricing starting from:
US$4,800.00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud
Images
Features
Total features of Salesforce Marketing Cloud: 155
Alternatives
HubSpot CRM
SmartSolve
Veeva CRM
EmailOctopus
Reviews
Already have Salesforce Marketing Cloud?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Internet
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
The leader in integration and automation!
Reviewed on 9/29/2015
Salesforce is hands-down the best CRM out there. I have worked with it in both small business and...
Salesforce is hands-down the best CRM out there. I have worked with it in both small business and large entity capacities and it works perfectly for both.
Pros
I think the best part about it is its ability to simply replace many applications because it can function in place of them. Data, Knowledge, Contacts, Accounts, automated email campaigns, social media, Support tickets, scheduling reporting - all in one. The company I work for now has separate applications for all of these and only the sales team uses Salesforce. It feels like such a waste.
Cons
The only con I have perceived is how quickly SFDC moves forward with new features - and the amount of focus they put on things they are rolling out. Sometimes, I think the energy would be better spent improving the current features.
- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Excellent platform for a marketing agency
Reviewed on 12/1/2022
Our team has long used Salesforce to capture and nurture new leads. After the sale, we track client...
Our team has long used Salesforce to capture and nurture new leads. After the sale, we track client milestones and tasks as well as client engagement.
Pros
This software has proven to be the most valuable marketing and communications tool for our agency for many years. Salesforce is clearly the industry leader for a reason.
Cons
There is a bit of a learning curve with customizations, but once your operation is set up, it makes everyone more efficient.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Expensive and cumbersome with little support
Reviewed on 10/7/2020
Love what the product is capable of doing. But it takes a significant amount of time and money...
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.
Pros
It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.
Cons
They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.
- Industry: Consumer Goods
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Saves Time and Time is Money!
Reviewed on 10/12/2022
Pros
As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.
Cons
This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.
- Industry: Computer Software
- Company size: 51-200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
Difficult to use for small teams with out developers
Reviewed on 5/3/2019
Pros
The high amount of functionality, with functions, that exceed mail chimp and other email automation services
Cons
Ampscript is required for many complex landing pages and emails. difficult to use for a single user with no development background.
Salesforce Marketing Cloud FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud.Q. What type of pricing plans does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following pricing plans:
- Starting from: US$4,800.00
- Free Trial: Not Available
Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.
Q. Who are the typical users of Salesforce Marketing Cloud?
Salesforce Marketing Cloud has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, traditional Chinese
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud integrates with the following applications:
Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat
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