About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Key benefits of Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Chinese, Czech, Danish, Dutch, English and 16 others, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

Images

Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Manage customer journeys at scale using data from any source with Email Studio.
Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
View 7 more
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud screenshot: Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem. Salesforce Marketing Cloud screenshot: Manage customer journeys at scale using data from any source with Email Studio. Salesforce Marketing Cloud screenshot: Visualize consumer activity at every touchpoint, on any channel with Interaction Studio. Salesforce Marketing Cloud screenshot: Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer. Salesforce Marketing Cloud screenshot: Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Salesforce Marketing Cloud screenshot: Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Features

Total features of Salesforce Marketing Cloud: 117

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Ad Network Integration
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Appointment Scheduling Software
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Batch Processing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM Software
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Channel Attribution
  • Channel Management Software
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement Software
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualization Software
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing Software
  • Email Monitoring
  • Email Templates
  • Email Tracking Software
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lifecycle Management
  • List Management
  • Location Tracking
  • Marketing Automation Software
  • Marketing Calendar
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics Software
  • Prioritization
  • Prospecting Tools
  • Push Notifications Software
  • Queue Management
  • Real Time Data
  • Real Time Reporting
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Marketing
  • Social Media Monitoring Software
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Template Management
  • Third Party Integrations
  • Transaction History
  • WYSIWYG Editor
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • eCommerce Management

Alternatives

Zoho CRM

4.2
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Marketing 360

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#2 Alternative to Salesforce Marketing Cloud
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

Mailchimp

4.5
#3 Alternative to Salesforce Marketing Cloud
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

User.com

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#4 Alternative to Salesforce Marketing Cloud
User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data...

Reviews

Overall rating

4 /5
(262)
Value for Money
3.6/5
Features
4.1/5
Ease of Use
3.6/5
Customer Support Software
3.7/5

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Showing 5 reviews of 262
Aaron B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Powerful, but complex

Reviewed on 2019-01-28

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter T.
Overall rating
  • Industry: Higher Education Software
  • Company size: 501-1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

SFMC

Reviewed on 2020-01-21

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of...

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Verified Reviewer
Overall rating
  • Industry: Insurance Software
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Helpful tool for work teams

Reviewed on 2021-03-17

Pros

You are able to view and respond to emails from all of your coworkers which helps with workload management.

Cons

Often has glitches that needs IT help to fix.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Terrible product, terrible support

Reviewed on 2018-07-07

Pros

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons

Where to start.
- Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail.
- The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily.
When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across.
- The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible.
- Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud).
- As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture.

There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Verified Reviewer
Overall rating
  • Industry: Insurance Software
  • Company size: 201-500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Definitely a step up from MailChimp

Reviewed on 2019-09-05

Pros

This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Cons

IT is sometimes hard to organize and sort files

Showing 5 reviews of 262 Read all reviews

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Salesforce Marketing Cloud offers the following pricing plans:

  • Starting from: US$4,800.00
  • Free Trial: Not Available

Contact Salesforce for pricing information.

We do not have any information about Salesforce Marketing Cloud features

Salesforce Marketing Cloud has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Salesforce Marketing Cloud supports the following languages:

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

Salesforce Marketing Cloud supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Salesforce Marketing Cloud integrates with the following applications:

Facebook, LinkedIn for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard, Workfront

Salesforce Marketing Cloud offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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