About ActiveCampaign

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce.

Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 3 others, India, Japan, Germany

Supported Languages

Chinese (Simplified), Danish, Dutch, English, Finnish and 7 others, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Images

Keep an eye on important business metrics from your account overview dashboard.
Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
Customer insight is organized and consolidated into contact records.
Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard. ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records. ActiveCampaign screenshot: Pipeline view of the sales CRM

Features

Total features of ActiveCampaign: 90

  • A/B Testing
  • API
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat
  • Click Tracking
  • Contact Database
  • Contact History
  • Contact Management
  • Content Management
  • Custom Fields
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Heatmap
  • Image Library
  • Instant Messaging
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Newsletter Management
  • Performance Reports
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Sales Reporting
  • Social Media Integration
  • Social Performance Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • Visitor Management
  • Visitor Tracking
  • Web Forms
  • Website Integration
  • eCommerce Integration

Alternatives

emfluence

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Mailchimp

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SharpSpring

4.5
#3 Alternative to ActiveCampaign
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MailerLite

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Reviews

Overall rating

4.6 /5
(1,082)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.3/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 1,082
Néstor M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This guys know how to do things the right way

Reviewed on 2019-09-06

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Pros

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Cons

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Kevin J.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

The automations work like a charm

Reviewed on 2020-06-19

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software...

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pros

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Allen E.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Critical software for small business/startups

Reviewed on 2020-12-24

Pros

The most critical thing a small business has is their customer list. Being able to communicate with your clients in a timely manner, whether it's regarding safety protocols to build confidence or a promotion/offer to increase revenue. An email marketing system that can properly segment your clients and make it through email filters can make the difference between success and failure in a small business. Activecampaign allows solopreneurs and small companies to compete with big companies when it comes to email marketing, lead tracking and relationship management at a very affordable price. Also, their premade 'recioes' (marketing automations) are such a help so you don't start from scratch.

Cons

There is a learning curve an best practices when starting up. Learning how to create a campaign or even the terminology that Activecampaign uses. However, they make it easier with a wealth of articles, how-to's, webinars, and live support (which is crazy good and fast!).

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Reviewed on 2017-09-04

Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.

It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.

There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...

So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

David B.
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

If I had to recommend a single email marketing and automation tool, it's AC

Reviewed on 2020-12-14

AC has helped my business and clients alike in being able to seamlessly create email marketing...

AC has helped my business and clients alike in being able to seamlessly create email marketing campaigns regularly. In addition, the automation features are helpful to be able to tag specific contacts, start/end automated email series, and so on. There are limitless possibilities, without a *need* to use every feature to make it worthwhile.

Pros

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

Cons

There are situations when you may want a tool that is at the "enterprise" level (e.g., Salesforce) that may provide more options and span more actual product lines. I think it's very situational. But for specifically email marketing and marketing automation for small to mid-sized businesses, AC almost always is a more desirable fit than other platforms considered (e.g., more opportunity provided than MailChimp, all-around better than the terrible system that is ConstantContact, etc).

Showing 5 reviews of 1,082 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: US$9.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Lite: $15 /month or $9 /month, paid yearly Plus: $70 /month or $49 /month, paid yearly Professional: $159 /month or $129 /month, paid yearly Enterprise: $279 /month, or $229 /month, paid yearly

ActiveCampaign offers the following features:

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

ActiveCampaign has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

ActiveCampaign supports the following languages:

Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android, iPhone, iPad

ActiveCampaign integrates with the following applications:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

ActiveCampaign offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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