ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

4.6 /5 (766 reviews) Write a Review!

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, Wordpress and Salesforce.

ActiveCampaign Overview

Pricing

Starting from
$15.00/month

Pricing options

Free Trial
Subscription
Value for money

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly


ActiveCampaign Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 3 others, India, Japan, Germany
Supported Languages
Chinese (Simplified), Danish, Dutch, English, Finnish and 7 others, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Media

Keep an eye on important business metrics from your account overview dashboard.
Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
Customer insight is organized and consolidated into contact records.
Pipeline view of the sales CRM
ActiveCampaign video ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard. ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records. ActiveCampaign screenshot: Pipeline view of the sales CRM

ActiveCampaign Reviews

ActiveCampaign Reviews

Overall rating
4.6
/
5
Excellent
528

Very good
175

Average
40

Poor
12

Terrible
11

Value for Money
4.5
Features
4.5
Ease of Use
4.3
Customer Support
4.4
92% recommended this app
Antonio L.

My first marketing automation platform, its about to pay for itself

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.

Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.

It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it


Kevin J.

The automations work like a charm

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.


Morgan G.

It was wonderful until we needed support

Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time?
Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly).


Aaron B.

this is the title of my review

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it


Deanna F.

Very happy with ActiveCampaign!

My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.


Antonio L.
Industry: Human Resources
Company size: 2-10 Employees

My first marketing automation platform, its about to pay for itself

Used Daily for 1-5 months
Reviewed on 7/6/2020
Review Source: Capterra

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.

Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.

It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros

It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.

I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Kevin J.
Industry: Marketing & Advertising
Company size: 13-50 Employees

The automations work like a charm

Used Daily for 6-12 months
Reviewed on 6/19/2020
Review Source: Capterra

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pros

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Morgan G.
Industry: E-Learning
Company size: 2-10 Employees

It was wonderful until we needed support

Used Daily for 1-5 months
Reviewed on 7/21/2020
Review Source: Capterra

Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time?
Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly).

Pros

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Cons

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Aaron B.
Industry: Real Estate
Company size: 2-10 Employees

this is the title of my review

Used Daily for 1+ year
Reviewed on 8/14/2019
Review Source: Capterra

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Pros

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Deanna F.
Industry: Professional Training & Coaching
Company size: Self Employed

Very happy with ActiveCampaign!

Used Weekly for 2+ years
Reviewed on 6/26/2020
Review Source: Capterra

My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.

Pros

I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.

Cons

I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.7/10
Based on 766 user ratings
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ActiveCampaign Pricing

ActiveCampaign Pricing

Starting from
$15.00/month
Free Trial
Subscription
Value for money

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Value for Money
4.5/5
Based on 766 user ratings
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ActiveCampaign Features

ActiveCampaign Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.5/5
Based on 766 user ratings
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Categories

Additional information for ActiveCampaign

Additional information for ActiveCampaign

Key features of ActiveCampaign

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Benefits

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.

ActiveCampaign FAQs

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign offers the following pricing plans:

Starting from: $15.00/month

Pricing model: Subscription

Free Trial: Available

Starting from: Lite: $15 /month or $9 /month, paid yearly Plus: $70 /month or $49 /month, paid yearly Professional: $159 /month or $129 /month, paid yearly Enterprise: $279 /month, or $229 /month, paid yearly

Q. What are the main features of ActiveCampaign?

ActiveCampaign offers the following features:

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Q. Who are the typical users of ActiveCampaign?

ActiveCampaign has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

Q. What languages does ActiveCampaign support?

ActiveCampaign supports the following languages:

Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign has the following pricing plans:

Subscription

Q. Does ActiveCampaign support mobile devices?

ActiveCampaign supports the following devices:

Android, iPhone, iPad

Q. What other apps does ActiveCampaign integrate with?

ActiveCampaign integrates with the following applications:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

Q. What level of support does ActiveCampaign offer?

ActiveCampaign offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials