ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

4.6 /5 (904 reviews) Write a Review!

ActiveCampaign Overview

What is ActiveCampaign?

ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, Wordpress and Salesforce.

ActiveCampaign Overview

Pricing

Starting from
US$15.00/month

Pricing options

Free Trial
Subscription
Value for money

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly


ActiveCampaign Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 3 others, India, Japan, Germany
Supported Languages
Chinese (Simplified), Danish, Dutch, English, Finnish and 7 others, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Media

Keep an eye on important business metrics from your account overview dashboard.
Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
Customer insight is organized and consolidated into contact records.
Pipeline view of the sales CRM
ActiveCampaign video ActiveCampaign screenshot: Keep an eye on important business metrics from your account overview dashboard. ActiveCampaign screenshot: Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. ActiveCampaign screenshot: Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign screenshot: Customer insight is organized and consolidated into contact records. ActiveCampaign screenshot: Pipeline view of the sales CRM

ActiveCampaign Reviews

ActiveCampaign Reviews

Overall rating
4.6
/
5
Excellent
633

Very good
205

Average
41

Poor
13

Terrible
12

Value for Money
4.5
Features
4.5
Ease of Use
4.3
Customer Support
4.4
93% recommended this app
David j. B.

If you had to recommend one marketing automation tool for small business, here it is

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.


Millie B.

A good all-rounder

Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.

We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.


Aaron B.

this is the title of my review

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it


Noa M.

ActibeCampaign is a professional game changer!

Overall, an excellent experience, that has transformed my organization's digital marketing and engagement.


Verified Reviewer

A great platform for email automation

Overall, I’m an advocate for ActiveCampaign because I’ve had many more positive experiences than negative.


David j. B.
Industry: Marketing & Advertising
Company size: 2-10 Employees

If you had to recommend one marketing automation tool for small business, here it is

Used Weekly for 2+ years
Reviewed on 2020-03-02
Review Source: Capterra

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Pros

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Cons

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Millie B.
Industry: Information Technology & Services
Company size: 11-50 Employees

A good all-rounder

Used Daily for 2+ years
Reviewed on 2020-10-13
Review Source: Capterra

Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.

We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Pros

Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.

Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.

We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Cons

Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Aaron B.
Industry: Real Estate
Company size: 2-10 Employees

this is the title of my review

Used Daily for 1+ year
Reviewed on 2019-08-14
Review Source: Capterra

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Pros

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Noa M.
Industry: Nonprofit Organization Management
Company size: 2-10 Employees

ActibeCampaign is a professional game changer!

Used Daily for 1-5 months
Reviewed on 2020-08-15
Review Source: Capterra

Overall, an excellent experience, that has transformed my organization's digital marketing and engagement.

Pros

I love the flow of the automations and segmentation.
It's opened a whole new world of opportunities for my organisation.

Cons

I'm not sure whether I have yet to find it, but from the exploration that I've done on the mobile app, I couldn't find tracking for automations, nor for forms. That would come in handy.

As for the software in general, it would have been helpful to be able to see an overview of all campaigns and automations in one place, rather than having automations on one tab and campaigns on another.

Also, it would be helpful if I could go into a sent campaign and resend it to myself (not a specific contact), and access the original message and list of people who received the campaign more easily. Currently feels like I need to go through 2-3 steps each time in order to do so.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: Self Employed

A great platform for email automation

Used Daily for 2+ years
Reviewed on 2020-10-05
Review Source: Capterra

Overall, I’m an advocate for ActiveCampaign because I’ve had many more positive experiences than negative.

Pros

The software is comparable with other tools which make it nice & more stress-free when integrating.

Cons

The email builder tool (specifically the text block) has some serious problems. Sometimes you can paste something or select text and the entire text is deleted or shown in a different font/size. I’ve used this tool since 2016 and have always had trouble with this. Even when pasting plain text or using their own native personalization fields. A large percentage of the community has mentioned this in Facebook groups and it seems like it’s a low priority considering they continue to release new features in other categories. The basics need some work in my opinion. The campaign analyzing tools could use some major upgrades as well as they seem to also have been neglected.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.8/10
Based on 904 user ratings
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ActiveCampaign Pricing

ActiveCampaign Pricing

Starting from
US$15.00/month
Free Trial
Subscription
Value for money

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Starting from:

Lite: $15 /month or $9 /month, paid yearly

Plus: $70 /month or $49 /month, paid yearly

Professional: $159 /month or $129 /month, paid yearly

Enterprise: $279 /month, or $229 /month, paid yearly

Value for Money
4.5/5
Based on 904 user ratings
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ActiveCampaign Features

ActiveCampaign Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.5/5
Based on 904 user ratings
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Categories

Additional information for ActiveCampaign

Additional information for ActiveCampaign

Key features of ActiveCampaign

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Benefits

Grow your business faster by increasing your conversion rate and nurturing strong relationships with customers.

ActiveCampaign FAQs

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign offers the following pricing plans:

Starting from: US$15.00/month

Pricing model: Subscription

Free Trial: Available

Starting from: Lite: $15 /month or $9 /month, paid yearly Plus: $70 /month or $49 /month, paid yearly Professional: $159 /month or $129 /month, paid yearly Enterprise: $279 /month, or $229 /month, paid yearly

Q. What are the main features of ActiveCampaign?

ActiveCampaign offers the following features:

  • A/B Testing
  • Add live ecommerce data & videos to your emails
  • Advanced segmentation & targetting
  • Automated series (custom automation work flows)
  • Build custom forms for landing pages
  • Built-in integrations with 200+ external services
  • CRM & Sales automation
  • Campaign, contact, and list reporting
  • Drag & drop email designer
  • Dynamic (and conditional) email content
  • Free email templates
  • Free one-on-one training
  • Free phone, live chat, & email support
  • Marketing automation
  • SMS marketing
  • Send newsletters
  • Smart auto responders
  • Social media monitoring & reaction automations
  • Track where your contacts live and travel
  • Track your contacts on your site & in your apps
  • We find your contacts age, gender, & location

Q. Who are the typical users of ActiveCampaign?

ActiveCampaign has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

Q. What languages does ActiveCampaign support?

ActiveCampaign supports the following languages:

Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Q. What type of pricing plans does ActiveCampaign offer?

ActiveCampaign has the following pricing plans:

Subscription

Q. Does ActiveCampaign support mobile devices?

ActiveCampaign supports the following devices:

Android, iPhone, iPad

Q. What other apps does ActiveCampaign integrate with?

ActiveCampaign integrates with the following applications:

Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk

Q. What level of support does ActiveCampaign offer?

ActiveCampaign offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials