---
description: Detailed reviews on YouGov BrandIndex based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare YouGov BrandIndex with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: YouGov BrandIndex Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/305/competitive-intelligence/software) > [YouGov BrandIndex](/software/2080140/yougov-brandindex)

# YouGov BrandIndex

Canonical: https://www.getapp.ca/software/2080140/yougov-brandindex

> YouGov BrandIndex is a daily brand and competitor tracking platform that delivers real-time tracking of key brand health metrics, helping brands stay ahead of the competition.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of YouGov BrandIndex

Always-on brand tracking - Stay ahead with real-time insights into the brand performance, so users can see shifts in brand perception  

Benchmark against competitors - Compare brand’s performance against competitors across key metrics like awareness, consideration and loyalty. 

Unparalleled historical data - Leverage years of daily-updated brand tracking data to spot long-term trends, measure campaign impact, and make informed strategic decisions. 

Prove ROI and track campaign performance - Measure the real-world impact of marketing campaigns by tracking brand perception before, during, and after activation. See what’s working, what’s not, and optimize marketing spend based on real consumer data 

Integration with YouGov’s solutions - Combine YouGov BrandIndex insights with consumer profiling, media consumption, and purchase behavior data to gain a 360-degree view of brand and audience that reflects reality.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: YouGov
- **Location**: London, UK
- **Founded**: 2000

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- Benchmarking
- Brand Tracking
- Competitive Analysis
- Monitoring
- Performance Metrics
- Reporting/Analytics
- Self Service Data Preparation
- Trend Analysis
- Visual Analytics
- Web Tracking

## Category

- [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software)
- [Business Intelligence Software](https://www.getapp.ca/directory/318/business-intelligence/software)
- [Brand Management Software](https://www.getapp.ca/directory/302/brand-management/software)
- [Social Media Analytics Tools Software](https://www.getapp.ca/directory/1607/social-media-analytics-tools/software)
- [Market Research Software](https://www.getapp.ca/directory/889/market-research/software)

## Alternatives

1. [Brand24](https://www.getapp.ca/software/101485/brand24) — 4.7/5 (254 reviews)
2. [monday.com](https://www.getapp.ca/software/91734/monday-com) — 4.6/5 (5726 reviews)
3. [Zoho Social](https://www.getapp.ca/software/102087/zoho-social) — 4.7/5 (3388 reviews)
4. [Asana](https://www.getapp.ca/software/90584/asana) — 4.5/5 (13547 reviews)
5. [Hootsuite](https://www.getapp.ca/software/20432/hootsuite) — 4.4/5 (3795 reviews)

## Reviews

### "Best tool to get customer perception insights about your brand" — 5.0/5

> **Thibault** | *October 21, 2025* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: This survey tool is very intuitive, and best tool to quickly get customer insights (just few days are needed to collect the first data)
> 
> **Cons**: The access of this platform remains a bit expensive, especially for smaller companies like startups. Yet, they remain the best tool to use
> 
> Yougov BrandIndex is the best platform to collect brand awareness (aided \& unaided) and customer perceptions data for your brand(s), competitors and market

## Links

- [View on GetApp](https://www.getapp.ca/software/2080140/yougov-brandindex)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/yougov-brandindex/> |
| en-AE | <https://www.getapp.ae/software/2080140/yougov-brandindex> |
| en-AU | <https://www.getapp.com.au/software/2080140/yougov-brandindex> |
| en-CA | <https://www.getapp.ca/software/2080140/yougov-brandindex> |
| en-GB | <https://www.getapp.co.uk/software/2080140/yougov-brandindex> |
| en-IE | <https://www.getapp.ie/software/2080140/yougov-brandindex> |
| en-NZ | <https://www.getapp.co.nz/software/2080140/yougov-brandindex> |
| en-SG | <https://www.getapp.sg/software/2080140/yougov-brandindex> |
| en-ZA | <https://www.getapp.za.com/software/2080140/yougov-brandindex> |

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