---
description: Detailed reviews on Trialfire based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Trialfire with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Trialfire Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/999/marketing-planning/software) > [Trialfire](/software/2072977/trialfire)

# Trialfire

Canonical: https://www.getapp.ca/software/2072977/trialfire

> Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.
> 
> Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Trialfire

\- Gives users visibility into their customers' full path-to-purchase with end-to-end journey tracking.

- Employs sophisticated game theory attribution modeling to accurately measure marketing channel contributions.

- Breaks down data silos and biased KPIs to provide a single source of truth for marketing performance.

- Enables data-driven decisions on where to invest and optimize marketing spend.

- Combines ad spend data with 1st party conversions for accurate return on ad spend (RoAS).

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 3 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Trialfire

## Commercial Context

- **Starting Price**: US$500.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: A monthly pricing fee, paid either monthly or annually based on traffic, advertising spend and/or revenue.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: Canada

## Features

- Activity Tracking
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- CRM Software
- Campaign Analytics
- Channel Management Software
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Segmentation
- Dashboard Creation
- Data Visualization Software
- Engagement Tracking
- Keyword Tracking
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics Software

## Integrations (5 total)

- Facebook Business Suite
- Lightspeed eCommerce
- Shopify
- Shopify Plus
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Planning Software](https://www.getapp.ca/directory/999/marketing-planning/software)

## Related Categories

- [Marketing Planning Software](https://www.getapp.ca/directory/999/marketing-planning/software)
- [Marketing Analytics Software](https://www.getapp.ca/directory/602/marketing-analytics/software)
- [Marketing Attribution Software](https://www.getapp.ca/directory/1317/marketing-attribution/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.getapp.ca/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Google Analytics 360](https://www.getapp.ca/software/90997/google-analytics) — 4.7/5 (8089 reviews)
3. [AppsFlyer](https://www.getapp.ca/software/119911/appsflyer) — 4.5/5 (138 reviews)
4. [Adobe Analytics](https://www.getapp.ca/software/114094/adobe-analytics) — 4.5/5 (236 reviews)
5. [Looker](https://www.getapp.ca/software/91545/looker) — 4.5/5 (282 reviews)

## Reviews

### "Amazing product both on web tracking/identity resolution and multi-touch attribution" — 5.0/5

> **Dave** | *April 21, 2022* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: Several products we looked at only provided web tracking of visitors after first identification, but Trialfire extends beyond that and track the full history from anonymous to identified. The multi-touch attribution provides us with greater confidence in how we can plan our media spend.
> 
> **Cons**: Overall very happy with the product, additional push integrations could make it even better, although the webhook functionality essentially allows for limitless integration possibilities. Nimble company so working directly with their management has been very important for us and allows us to innovate together.
> 
> Working with CEO/CTO directly you feel valued as a customer and an ability to innovate together.

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### "Superior attribution platform" — 5.0/5

> **Gil** | *April 22, 2022* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Incredibly powerful platform with unmatched levels of feature and support.  TrialFire allowed us to scale efficiently and integrated seamlessly with all of our existing and future technologies.
> 
> **Cons**: A bit daunting at first, but the levels of support provided by TrialFire put that to rest quickly.
> 
> Excellent. Highly recommended.

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### "Invaluable piece of tech" — 5.0/5

> **Ryan** | *April 20, 2022* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Super useful to understand marketing spend across channels and how channels work together to drive results
> 
> **Cons**: Depth and breadth of features make for a long learning curve but once users understand it its very powerful
> 
> Great support from their account team and engineering team

## Links

- [View on GetApp](https://www.getapp.ca/software/2072977/trialfire)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/trialfire/> |
| en-AE | <https://www.getapp.ae/software/2072977/trialfire> |
| en-AU | <https://www.getapp.com.au/software/2072977/trialfire> |
| en-CA | <https://www.getapp.ca/software/2072977/trialfire> |
| en-GB | <https://www.getapp.co.uk/software/2072977/trialfire> |
| en-IE | <https://www.getapp.ie/software/2072977/trialfire> |
| en-NZ | <https://www.getapp.co.nz/software/2072977/trialfire> |
| en-SG | <https://www.getapp.sg/software/2072977/trialfire> |
| en-ZA | <https://www.getapp.za.com/software/2072977/trialfire> |

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