---
description: Detailed reviews on Discover based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Discover with similar products.
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title: Discover Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/889/market-research/software) > [Discover](/software/2069318/discover-1)

# Discover

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> Discover is our web-based survey platform that makes choice analytics easier than ever before. Point and click to build a survey easily\!
> 
> Verdict: Rated **4.6/5** by 19 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 19 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sawtooth Software
- **Location**: Provo, US
- **Founded**: 1983

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Other (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana and 173 more

## Features

- API
- Access Controls/Permissions
- Charting
- Conditional Logic
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Data Analysis Tools
- Data Import/Export
- Data Visualization Software
- Drag & Drop
- Machine Learning Software
- Multi-Language
- Multiple User Accounts
- Offline Access
- Panel Management
- Pulse Surveys

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)

## Category

- [Market Research Software](https://www.getapp.ca/directory/889/market-research/software)

## Related Categories

- [Market Research Software](https://www.getapp.ca/directory/889/market-research/software)
- [Survey Tools](https://www.getapp.ca/directory/234/survey/software)
- [Product Analytics Tools](https://www.getapp.ca/directory/3791/product-analytics/software)

## Alternatives

1. [Semrush](https://www.getapp.ca/software/91634/semrush) — 4.6/5 (2316 reviews)
2. [Typeform](https://www.getapp.ca/software/91581/typeform) — 4.7/5 (945 reviews)
3. [CleverX](https://www.getapp.ca/software/2076953/cleverx) — 4.7/5 (101 reviews)
4. [Tremendous](https://www.getapp.ca/software/2047288/tremendous-rewards) — 4.8/5 (456 reviews)
5. [Make Opinion](https://www.getapp.ca/software/2066581/make-opinion) — 4.8/5 (65 reviews)

## Reviews

### "Simplicity you can trust" — 5.0/5

> **Verified Reviewer** | *March 16, 2020* | Higher Education Software | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to learn, hard to break, methods I trust
> 
> **Cons**: I'm sure it is good practice to log me out automatically after a period of inactivity but I would like the option to extend the period a bit. I'm often spending a fair amount of time thinking or investigating an option and I get logged out a lot. It's not a big deal but certainly noticeable to me. Also, once in a while the MaxDiff module occasionally got stuck if I tried to make an edit. The survey keeps reloading and I have to close out the browser and log back in to get it unstuck.
> 
> Overall, great product. Many advanced features exist but they are nicely tucked away so that you can learn and use the techniques more readily.

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### "Great Survey Tool for the Money That's Regularly Updated and Improved" — 5.0/5

> **Grant** | *March 6, 2020* | Market Research Software | Recommendation rating: 8.0/10
> 
> **Pros**: Discover is a great online survey tool for general interview questions, but especially for MaxDiff and conjoint. The platform is intuitive and the conjoint analysis is very easy to understand compared with other survey tools. You can't find another platform that offers conjoint with this level of quality at this price. And I like that Discover is regularly updated with new features. It has been a great tool for us\!
> 
> **Cons**: Integrating a Discover survey with an outside panel or another survey can be a process, but it's easier now than it used to be. The support team is really helpful for that. The biggest limitation for us is that we can't distribute the survey by email within the Discover platform and need to use an outside party. But once you have that arrangement set up, integration with Discover is fairly easy.
> 
> I really enjoy the whole body of literature available within the Sawtooth site. It seems there's no question we've asked that someone else hasn't already asked and for which there is a clear and concise answer already available within the technical papers or forums. The support team is really helpful and responsive as well.

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### "Helpful features" — 4.0/5

> **Andrew** | *March 16, 2020* | Electrical/Electronic Manufacturing | Recommendation rating: 7.0/10
> 
> **Pros**: The CBC questions without a doubt are most helpful
> 
> **Cons**: Rearranging questions and question dependency is not an easy thing to do. Google forms has an easy logic flow for these questions. Also the look of the survey is very dull. I’m not sure if that’s on purpose or not.
> 
> Overall the data is useful but creating the survey to get there is tough.

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### "Excellent Product for Light Market Research Use" — 5.0/5

> **Catherine** | *March 5, 2020* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: I love the intuitive and easy to use nature of Discover.  It makes it so that anyone can start doing quant analysis.  It's almost idiot proof, since it recommends things like sample size, which really helps as far as being able to delegate survey design to others on my team.   Other pros include features like the maxDiff analyzer which has the Turf Analysis, which everyone seems to love.
> 
> **Cons**: I ultimately had to upgrade to Lighthouse Studio because of the nature of our business. We have to do very complex CBC questions with quite a few attributes.  This complication as well as skip logic needed for co-fielding (discover might do that, to be honest, but I didn't try), make it simpler to just go to Lighthouse.  I also with that Discover could do LCA Segmentation.  I feel like that's an absolute must have.
> 
> Overall, it's a great tool.  Easy to use, but we needed more horsepower and the LCA.

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### "Excellent platform for conjoint studies" — 5.0/5

> **Steven** | *March 16, 2020* | Higher Education Software | Recommendation rating: 10.0/10
> 
> **Pros**: The most important feature is the market-leading conjoint analysis capabilities, for which there are no peers. Over the past couple of years, Sawtooth has made the Discover platform easier and more powerful, which reduces the effort needed from me to use and teach the techniques to others.
> 
> **Cons**: It would be helpful for Sawtooth to provide short (2-5 minute) video tutorials for how to use certain features (e.g., setting up a CBC study, analyzing CBC results, using the market simulator).
> 
> I am very happy with Discover. I have been using it to teach design courses (with a market research flavor) for over a decade, and Discover eases much of the burden that we used to have with Lighthouse (especially with uploading and hosting). Great product that I recommend\!

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## Links

- [View on GetApp](https://www.getapp.ca/software/2069318/discover-1)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/sales-software/a/discover-1/> |
| en-AE | <https://www.getapp.ae/software/2069318/discover-1> |
| en-AU | <https://www.getapp.com.au/software/2069318/discover-1> |
| en-CA | <https://www.getapp.ca/software/2069318/discover-1> |
| en-GB | <https://www.getapp.co.uk/software/2069318/discover-1> |
| en-IE | <https://www.getapp.ie/software/2069318/discover-1> |
| en-NZ | <https://www.getapp.co.nz/software/2069318/discover-1> |
| en-SG | <https://www.getapp.sg/software/2069318/discover-1> |
| en-ZA | <https://www.getapp.za.com/software/2069318/discover-1> |

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