---
description: Detailed reviews on Candid based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Candid with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Candid Reviews, Prices & Ratings | GetApp Canada 2026
---

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# Candid

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> The Candid platform allows brands to create clear and concise terms to support business requirements while creating clarity and ease for buyers. It includes a virtual showroom, a branded wholesale catalog, and various third-party integrations.
> 
> Verdict: Rated **4.7/5** by 13 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Candid

Why should you use Candid for your wholesale acceleration? Our core features include: 
A virtual showroom with a sharable custom-made branded storefront. 
A branded, shoppable wholesale catalog and lookbook. 
A global target market expansion masterclasses and more. 
A purchase management dashboard for retailers and buyers.
Streamlined invoicing and payment processing, with optional Quickbooks integration. 
Shipping management integration with ShipStation. 
Shopify, WooCommerce, Squarespace integration. 
A simplified system order records interface.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 13 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.8/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Candid

## Commercial Context

- **Starting Price**: US$179.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Get all of Candid free for 21 days. Then pick the plan that’s right for you.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- API
- Accounting Integration
- Activity Dashboard
- Alerts/Notifications
- Backorder Management
- Billing & Invoicing
- Bulk Ordering
- CRM Software
- Catalog Management
- Communication Management
- Contact Database
- Content Management System (CMS) Software
- Credit Card Processing
- Customer Accounts
- Customer Database
- Customer History
- Customer Management
- Customizable Branding
- Customizable Templates
- Data Import/Export

## Integrations (9 total)

- Extensiv Integration Manager
- Instagram
- QuickBooks Online
- ShipStation
- Shopify
- Squarespace
- Stripe
- WooCommerce
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Order Entry Software](https://www.getapp.ca/directory/1251/order-entry/software)

## Related Categories

- [Order Entry Software](https://www.getapp.ca/directory/1251/order-entry/software)
- [Order Management Software](https://www.getapp.ca/directory/594/order-management/software)
- [eCommerce Platforms](https://www.getapp.ca/directory/744/ecommerce/software)
- [B2B eCommerce Platform Software](https://www.getapp.ca/directory/2627/b2b-ecommerce-platform/software)

## Alternatives

1. [Adobe Commerce](https://www.getapp.ca/software/91008/magento-commerce) — 4.3/5 (655 reviews)
2. [Shopify](https://www.getapp.ca/software/8275/shopify) — 4.5/5 (6674 reviews)
3. [Wix](https://www.getapp.ca/software/90955/wix) — 4.4/5 (10622 reviews)
4. [Squarespace](https://www.getapp.ca/software/91132/squarespace) — 4.5/5 (3388 reviews)
5. [Square Online](https://www.getapp.ca/software/131007/square-online-store) — 4.6/5 (327 reviews)

## Reviews

### "A Must Have for Wholesalers" — 5.0/5

> **Keith** | *May 25, 2023* | Financial Services Software | Recommendation rating: 9.0/10
> 
> **Pros**: After using the software I got hook on creating orders. I like that you can customize the order number. This help to keep all orders organized.
> 
> **Cons**: Although all orders will have same information, they should allow users to choose order template styles.
> 
> Candid is a SaaS platform that simplifies wholesale transactions between wholesalers and retailers. It transforms the traditional static process of using PDF e books, attachments, communication messages, and invoices into a characterized catalog. Candid's software makes it easier for wholesaler and retailers to collaborate on purchase orders.

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### "We Love Candid\!" — 5.0/5

> **Jack** | *October 15, 2024* | Restaurants | Recommendation rating: 10.0/10
> 
> **Pros**: As a wholesaler, Candid makes our business possible, period.  The platform provides all of the tools that we need to sell to our customers and help our own customers thrive.
> 
> **Cons**: No cons\!  Any time you have a suggestion for an improvement they take it seriously, and nail it\!
> 
> The folks at Candid are highly profession, highly responsive when you need help, and truly good people. I love working with this company\!

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### "Great starter software, but could use a little work in the details" — 3.0/5

> **Jil** | *February 6, 2023* | Wholesale | Recommendation rating: 5.0/10
> 
> **Pros**: Integration and setup was super easy and straightforward. Order management is mostly user friendly.
> 
> **Cons**: The biggest bummers for our small business have been lack of customization when it comes to out of stock inventory, which has led to some overselling issues. As well as lack of basic reporting.
> 
> Since it is a small team, you are normally dealing with the same couple of customer support team members, which I really value.

-----

### "Candid Review after using for ~2years" — 4.0/5

> **Allison** | *June 6, 2024* | Food Production | Recommendation rating: 7.0/10
> 
> **Pros**: I like the net30 terms and secure credit card processing.  I like how my wholesale customers have to select the items they are purchasing from a "storefront" rather than email me with vague orders.  They get to "see" exactly what they are ordering just like on any website.
> 
> **Cons**: I have had to do a lot of handholding to get my customers to understand how to order on this platform and how to pay on this platform.  I was \*hoping\* the switch from Quickbooks invoicing/payments to Candid invoicing/payments would be seamless, but unfortunately it has not been as straightforward as I had hoped.  I also like the fact that I could host on my own website, but when I explored that option I felt it was really pricey and so I have stayed with the hosting on Candid.
> 
> The customer support is AMAZING with Candid.  Once I set up my store, it has been easy to update/maintain.  I like the improvements Candid has made with the interface since I started.  Always moving in the right direction\!

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### "Great tool, but confusing at times" — 4.0/5

> **Blake** | *January 11, 2022* | Consumer Goods | Recommendation rating: 6.0/10
> 
> **Pros**: We can quickly process all the steps of a wholesale order in this tool, which saves valuable time. Our customers seem to be able to place orders pretty easily, although some have complained that the interface is too confusing. For some, it's fine; for others, lots of friction.
> 
> **Cons**: The interface updates are occasionally bewildering. Last week, I spent a huge amount of time trying to do a basic function (activate an item from our Shopify catalog), and it used to be simple... but then it wasn't. Huge time suck.
> 
> We like using the tool overall. It makes our wholesale business look professional, and saves time. I wish the interface was a little simpler or maybe more user-tested. But, it's working for us right now. We'll stick with it as long as our customers are happy placing orders there.

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## Links

- [View on GetApp](https://www.getapp.ca/software/2063933/candid)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/website-ecommerce-software/a/candid/> |
| en-AE | <https://www.getapp.ae/software/2063933/candid> |
| en-AU | <https://www.getapp.com.au/software/2063933/candid> |
| en-CA | <https://www.getapp.ca/software/2063933/candid> |
| en-GB | <https://www.getapp.co.uk/software/2063933/candid> |
| en-IE | <https://www.getapp.ie/software/2063933/candid> |
| en-NZ | <https://www.getapp.co.nz/software/2063933/candid> |
| en-SG | <https://www.getapp.sg/software/2063933/candid> |
| en-ZA | <https://www.getapp.za.com/software/2063933/candid> |
| fr | <https://www.getapp.fr/software/2063933/candid> |
| fr-BE | <https://fr.getapp.be/software/2063933/candid> |
| fr-CA | <https://fr.getapp.ca/software/2063933/candid> |

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