--- description: Detailed reviews on YouGov Surveys: Self-serve based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare YouGov Surveys: Self-serve with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: YouGov Surveys: Self-serve Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Market Research Software](/directory/889/market-research/software) > [YouGov Surveys: Self-serve](/software/2062128/yougov) # YouGov Surveys: Self-serve Canonical: https://www.getapp.ca/software/2062128/yougov Page: 1 / 2\ Next: [Next page](https://www.getapp.ca/software/2062128/yougov?page=2) > The YouGov Surveys: Self-serve makes it easy to create and launch surveys in minutes. With flexible targeting, quick responses, and data from real people, brands get fast, accurate insights that reflect reality – so they can make smarter decisions with confidence. > > Verdict: Rated **4.8/5** by 6 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of YouGov Surveys: Self-serve Reach real people, fast - Whether you're targeting the general population or niche segments, YouGov’s highly engaged, globally representative panel ensures you get responses from the right audience - quickly and reliably. Accurate insights in real-time - Make data-driven decisions with confidence by accessing insights in as little as one hour. With your platform you can react to market changes, validate ideas, and track sentiment as it happens. Customizable survey options - Design surveys that fit your needs with multiple-choice, dropdowns, images, reveal codes, and more. Capture the insights that matter most. Seamless self-serve experience - launch surveys effortlessly with an intuitive, user-friendly platform designed for speed and ease. No complex setup required- just create, distribute, and get instant insights. Reliable, high-quality data - YouGov’s methodologies ensure clean, unbiased, and accurate data. Our surveys are backed by industry-leading panel verification and fraud prevention, giving you insights you can trust to reflect reality. Cost-effective, scalable research - No need for expensive, time-consuming research projects. YouGov Surveys: Self-Serve gives you direct access to high-quality data at an affordable price, so you can scale your research as your business grows. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 6 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: YouGov - **Location**: London, UK - **Founded**: 2000 ## Commercial Context - **Starting Price**: US$1.50 - **Pricing model**: Usage Based - **Pricing Details**: Pricing is calculated in bands of 5 questions, so cost increases every time you cross a 5-question threshold. Maximum of 30 questions per survey. Most question types count as 1. Grids count every 3 rows as 1 question, up to 9 rows. Sample size and audience targeting also factor into the final cost. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: United Kingdom, United States ## Features - API - Activity Dashboard - Ad hoc Analysis - Ad hoc Reporting - Anonymous Feedback - Charting - Commenting/Notes - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Questions - Customizable Reports - Customizable Templates - Dashboard Creation - Dashboard Software - Data Analysis Tools - Data Discovery Software - Data Extraction Software - Data Import/Export - Data Visualization Software ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Market Research Software](https://www.getapp.ca/directory/889/market-research/software) ## Related Categories - [Market Research Software](https://www.getapp.ca/directory/889/market-research/software) - [Polling Software](https://www.getapp.ca/directory/1061/polling/software) - [Data Analysis Software](https://www.getapp.ca/directory/1129/data-analysis/software) - [Survey Tools](https://www.getapp.ca/directory/234/survey/software) - [Audience Response Software](https://www.getapp.ca/directory/1811/audience-response/software) ## Alternatives 1. [Typeform](https://www.getapp.ca/software/91581/typeform) — 4.7/5 (982 reviews) 2. [UmfrageOnline](https://www.getapp.ca/software/131259/enquetes-maken) — 4.6/5 (1783 reviews) 3. [Google Forms](https://www.getapp.ca/software/112857/google-forms) — 4.7/5 (11590 reviews) 4. [SurveyMonkey](https://www.getapp.ca/software/2371/surveymonkey) — 4.6/5 (10513 reviews) 5. [Jotform](https://www.getapp.ca/software/10191/jotform-4-0) — 4.7/5 (2927 reviews) ## Reviews ### "Great Market Research" — 5.0/5 > **Carissa** | *July 20, 2021* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: I am able to ask quality questions and get great market research information using this excel software. I’ve answered many of the surveys from here. > > **Cons**: Sometimes I completed a whole survey and get to the end and don’t receive any incentive for my time. It’s very frustrating but on the back end, I understand that glitches happen. > > Overall, it’s a great way to get information from users and give back to them as well\! ----- ### "YouGov is a very easy to use and reliable survey app." — 5.0/5 > **Alan** | *March 30, 2025* | Internet | Recommendation rating: 10.0/10 > > **Pros**: The app is very easy to use, and it has a huge global reach and a large audience in several countries. It also has reliable data. I really like using it to send out daily surveys, and I highly recommend it. > > **Cons**: It is a bit limited in terms of customization, it doesn't have that many options to allow for so many customizations through it. Apart from the technical issues with the system being slow. But other than that, the application is excellent. > > My experience with YouGov as a whole is exceptional, apart from the issues I mentioned above. But I don't have much to complain about this wonderful application. I highly recommend it to anyone\! ----- ### "Yougov Self-Serve Survey" — 5.0/5 > **Noah** | *March 30, 2025* | Construction | Recommendation rating: 9.0/10 > > **Pros**: I like that they have a large group of people that you can survey and that they have profiles so that you know which people are best for the survey. Thay also have very quick surveys, anywhere from 24 to 48 hours you can have results on a survey. > > **Cons**: I believed that it could be a little simpler setup overall. I have worked with some better set up surveying softwares in the past. > > Overall experience is great. It worked really well for what I intended to use it for and got good results. ----- ### "Review on YouGov survey direct" — 4.0/5 > **Anchal** | *November 17, 2022* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Yougov is one of the best softwares for data analysis and taking survey opportunities. It also has features like pulse which is very useful in data analysis. > > **Cons**: Sometimes due to VPN and pulse our devices get slow which I find a bit annoying. > > Overall yougov is a decent software and I would recommend it to all. ----- ### "Helping my business" — 5.0/5 > **Sherree** | *May 20, 2022* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: I like that I can phrase surveys and polls in a different easier way. Great for helping me see feedback to better improve my sales. I like that I can see the good and the bad through surveys. Polls gives other chance to let me know what they want and don't want. > > **Cons**: When I use it to do surveys or polls on other companies and people some times the options are long and can be boring after answering long ones. > > Great for honest feedback from customers. To see what people like and don't like. Plus can answer other people's questions and give my own feedback ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.ca/software/2062128/yougov?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/2062128/yougov) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data