---
description: Detailed reviews on Mortar based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Mortar with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mortar Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Customer Data Platform Tools](/directory/1425/customer-data-platform/software) > [Mortar](/software/2058749/mortar)

# Mortar

Canonical: https://www.getapp.ca/software/2058749/mortar

> We clean, analyse and unify your fragmented data in an easy to use CDP taking the pain out of using your existing data to grow your business. We also give you access to create your own programmatic advertising to drive new business without the hassle or excessive cost of an agency
> 
> Verdict: Rated **4.6/5** by 5 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Mortar

\- The only 'All In One' platform
- Ability to consolidate fractured data, cleanse it and then drive unique insights 
- The CDP collects data from multiple sources - your CRM, website, store etc to create an accurate customer profile. When combined the resulting data is unified and empowers your organisation's marketing capabilities
- Enterprise first party solution to hyper personalise conversations with known customers, build complex user journeys to enhance customer engagement and sales
- Trade desk integration to enable first party look-a-like programmatic advertising, contextual and retargeting across all digital channels
- The only integrated end to end solution that allows customers to utilise first party data to drive new customer acquisition in a cookie less environment
- ISO27001 certified

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 5 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Mortar

## Commercial Context

- **Starting Price**: US$119.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, New Zealand, South Africa, United Arab Emirates, United Kingdom, United States

## Features

- AI/Machine Learning
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Segmentation
- Channel Management Software
- Contact Database
- Contact Management Software
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Customizable Reports
- Dashboard Software

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Data Platform Tools](https://www.getapp.ca/directory/1425/customer-data-platform/software)

## Related Categories

- [Customer Data Platform Tools](https://www.getapp.ca/directory/1425/customer-data-platform/software)
- [Data Management Software](https://www.getapp.ca/directory/633/data-management/software)
- [Integration Software](https://www.getapp.ca/directory/654/integration/software)
- [Data Analysis Software](https://www.getapp.ca/directory/1129/data-analysis/software)
- [Demand Side Platform (DSP) Software](https://www.getapp.ca/directory/3771/demand-side-platform-dsp/software)

## Alternatives

1. [Apteco FastStats](https://www.getapp.ca/software/2074338/apteco-faststats) — 4.8/5 (9 reviews)
2. [Apteco Orbit](https://www.getapp.ca/software/2072665/apteco-orbit) — 4.7/5 (10 reviews)
3. [Salesforce Data Cloud](https://www.getapp.ca/software/2069376/salesforce-data-cloud) — 4.1/5 (9 reviews)
4. [Snowplow BDP](https://www.getapp.ca/software/117707/snowplow-insights) — 4.8/5 (9 reviews)
5. [MediaMath](https://www.getapp.ca/software/2037807/mediamath) — 4.6/5 (11 reviews)

## Reviews

### "Brilliant\!\!\!" — 5.0/5

> **Jacob** | *November 4, 2022* | Staffing & Recruiting | Recommendation rating: 10.0/10
> 
> **Pros**: The data capacities to drive revenue\!\!\!\!
> 
> **Cons**: There was nothing to dislike, it hit everything we needed to know\!
> 
> Fantastic

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### "Mortar Data Analytics" — 5.0/5

> **Andrew** | *December 13, 2022* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Ability to do some great reporting and BI on our data for marketing purposes
> 
> **Cons**: finding certain reports and navigating around the interface
> 
> Great experience and good analytics

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### "The Lost Wolf Experience" — 4.0/5

> **Wolf** | *November 3, 2022* | Wine & Spirits | Recommendation rating: 8.0/10
> 
> **Pros**: Being a very small business, to have the access and ease of understanding of my buyers saves me both time and effort to understand my customers
> 
> **Cons**: At this point for my business, the information on offer is a little daunting.
> 
> The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in order for me to build relationships with my customers

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### "Brand Marketing" — 4.0/5

> **Kate** | *November 8, 2022* | Wine & Spirits | Recommendation rating: 9.0/10
> 
> **Pros**: Reporting, Data Analysis and integration
> 
> **Cons**: New user too early to tell of any issues.

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### "Easy to use solution to bring together all our data." — 5.0/5

> **Jo** | *November 3, 2022* | Wine & Spirits | Recommendation rating: 10.0/10
> 
> **Pros**: Was really easy to set up the platform and link the integrations. We love being able to easily create segmentation for our database.
> 
> **Cons**: Nothing, really loving everything about Mortar.
> 
> Love it\!

## Links

- [View on GetApp](https://www.getapp.ca/software/2058749/mortar)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/it-management-software/a/mortar/> |
| en-AE | <https://www.getapp.ae/software/2058749/mortar> |
| en-AU | <https://www.getapp.com.au/software/2058749/mortar> |
| en-CA | <https://www.getapp.ca/software/2058749/mortar> |
| en-GB | <https://www.getapp.co.uk/software/2058749/mortar> |
| en-IE | <https://www.getapp.ie/software/2058749/mortar> |
| en-NZ | <https://www.getapp.co.nz/software/2058749/mortar> |
| en-SG | <https://www.getapp.sg/software/2058749/mortar> |
| en-ZA | <https://www.getapp.za.com/software/2058749/mortar> |
| fr | <https://www.getapp.fr/software/2058749/mortar> |
| fr-BE | <https://fr.getapp.be/software/2058749/mortar> |
| fr-CA | <https://fr.getapp.ca/software/2058749/mortar> |

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