SAS Customer Intelligence 360
SAS Customer Intelligence 360
About SAS Customer Intelligence 360
Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a marketing and customer engagement solution that enables organizations to reimagine marketing. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.
SAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by >10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.
Our data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.
SAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.
Pricing starting from:
US$8,000.00/year
- Free Version
- Free Trial
- Subscription
Key benefits of SAS Customer Intelligence 360
SAS Customer Intelligence 360 enables marketers to attract customers’ attention and take the most impactful actions. Using SAS CI 360, marketers can create more individualized, relevant, and targeted communications based on their knowledge of a customer. SAS Customer Intelligence 360 allows clients to perform true predictive marketing using dynamic data collection, avoiding channel-based web analytics tagging. By doing this, marketers can take their customer data and convert it into insight to make precise decisions about customers- enabling brand marketers to meet each customer’s need at the individual level.
SAS Customer Intelligence 360 boasts an agile strategic marketing planning tool, where easy access to detailed campaign information helps marketers provide stakeholders with full visibility into marketing plan objectives and select the best options during the planning stages of campaigns and activities. In conjunction, SAS Customer Intelligence 360 is equipped with marketing workflow capabilities that provide real-time visibility into marketing processes and timelines. Collaboration can be easily facilitated across all contributors using an automated system to calculate changes to project timelines and associated deliverables. Across all channels, online and offline data is easily integrated using SAS Customer Intelligence 360. This means that data from offline customer channels like call centers, CRM, and POS are easily combined with the data coming from SAS Customer Intelligence 360, providing a more meaningful multichannel customer understanding. The complete online behavior of customers is captured at a detailed level and combined with existing offline customer data sources, creating a complete picture of the customer and equipping brand marketers with valuable insight into a customer’s needs. Multiple decision-making methods- from business rules to multivariate tests (via custom predictive models)- help ensure the customer gets the most relevant and personalized offers.
With analytics, SAS Customer Intelligence 360 provides a future-oriented view of customer journeys, helping marketers understand the most significant business drivers and how those drivers will perform in the future based on goal-seeking routines that determine optimal levels. SAS Customer Intelligence 360 separates from most online analytics vendors who require form and field level tagging, as SAS embeds a single line of HTML code in each webpage to enable dynamic data collection, allowing marketers to use their budgets more effectively without spending on expensive tagging costs. SAS Customer Intelligence is a modular system, with modules including Discover, Engage, Plan, and Match. This modular design allows marketers to build a natural path, starting small and adding over time, adopting additional components of the SAS Customer Intelligence suite when needed.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$8,000.00/year
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of SAS Customer Intelligence 360: 262
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Reviews
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- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
best company for optimize your marketing
Reviewed on 2022-06-28
the overall experience with SAS Customer Intelligence 360 is very incredible and it's very...
the overall experience with SAS Customer Intelligence 360 is very incredible and it's very productive for the entreprises
Pros
if you search a companie for optimize and ameliorate the marketing of your entreprise , choose this company
Cons
the price is very too expensive , try to review your price
- Industry: Computer Software
- Company size: 51–200 Employees
- Used for 1-5 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
SAS Customer Intelligence
Reviewed on 2018-03-29
Pros
•Open data model
•Dynamic data collection
•Post-data-collection contextualization
•Anonymous behavior capture
•Predictive models, forecasting and goal-seeking routines
•Dynamic content placement
Cons
Pricy for medium and small firms.
Tough to learn.
Not user friendly.
Can have better visualizations.
- Industry: Leisure, Travel & Tourism
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
SAS Customer Intelligence 360 Review
Reviewed on 2024-06-18
At SAS Customer Intelligence 360 you can count on them to organize and assist your business to...
At SAS Customer Intelligence 360 you can count on them to organize and assist your business to progress by the necessary ways such as designing, advertising and more for your business.
Pros
Their customer service is very good and they'll try their utmost best too do the job right to please their clients, even if the employees have to work overtime.
Cons
Honestly, I do not find any fault with SAS Customer Intelligence 360.
- Industry: Accounting Software
- Company size: 10,000+ Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
SaS Customer Intelligence review
Reviewed on 2024-07-14
Overall great tool to uncover hidden patterns and build analysis
Overall great tool to uncover hidden patterns and build analysis
Pros
Wide range of analytical tools embedded into it
Cons
User interface and interactivity requires learning
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
Buena opción
Reviewed on 2022-11-15
Pros
Es justo lo que buscaba, ha cumplidi mis expectativas y es sencillo en su uso y configuración incicial
Cons
Por ahora no le he encontrado nada negativo
SAS Customer Intelligence 360 FAQs
Below are some frequently asked questions for SAS Customer Intelligence 360.Q. What type of pricing plans does SAS Customer Intelligence 360 offer?
SAS Customer Intelligence 360 offers the following pricing plans:
- Starting from: US$8,000.00/year
- Pricing model: Subscription
- Free Trial: Available
o SaaS – continuous monthly release o Flat Rate Annual Fee / Consumption based o 12-month minimum, but support multi-year o Module pricing is metric based o Costs vary by module, start as low as 8k/year o SAS has hard costs associated with the service o Usage is metered & supports bursting / overages o Pricing is by module, selling is by capability o ”Pay as You Go” option in process
Q. Who are the typical users of SAS Customer Intelligence 360?
SAS Customer Intelligence 360 has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does SAS Customer Intelligence 360 support?
SAS Customer Intelligence 360 supports the following languages:
Arabic, Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish
Q. Does SAS Customer Intelligence 360 support mobile devices?
SAS Customer Intelligence 360 supports the following devices:
Q. What other apps does SAS Customer Intelligence 360 integrate with?
SAS Customer Intelligence 360 integrates with the following applications:
AWS Amplify, AWS AppSync, AWS Cloud Map, AWS Cloud9, AWS CloudFormation, AWS CloudTrail, AWS CodeCommit, AWS CodeDeploy, AWS CodePipeline, AWS Config, AWS Control Tower, AWS Cost Explorer, AWS Device Farm, AWS Direct Connect, AWS Elastic Beanstalk, AWS Fargate, AWS Glue, AWS Identity and Access Management (IAM), AWS IoT, AWS IoT Analytics, AWS IoT Core, AWS IoT Greengrass, AWS Key Management Service (KMS), AWS Lake Formation, AWS Lambda, AWS Management Console, AWS OpsWorks, AWS Organizations, AWS Personal Health Dashboard, AWS Secrets Manager, AWS Shield, AWS Step Functions, AWS Storage Gateway, AWS Systems Manager, AWS VPN, AWS WAF, AWS X-Ray, AWS for Data, Adform Ad Server, Adobe Experience Cloud, Alexa, Amazon Aurora, Amazon EC2, Amazon EMR, Amazon Redshift, Amazon S3, Apache Kafka, CDN, Clickatell, Contentstack, DAMS, Docker, ESB, Experian CheetahMail, Facebook Business Suite, Genesys, Google Ads, Google Cloud, Google Cloud AutoML, Google Cloud BigQuery, HTML Editor, HubSpot CRM, HubSpot Marketing Hub, Instagram, Layers, Lotame, MS Dynamics, Marigold Engage, Microsoft Azure, MySQL, Office 365 Document Management, Redshift Intelligence Case Management, S3 Media Vault, S3 Passenger, SAP HANA, SAS Visual Analytics, SMTP, Salesforce Marketing Cloud, Sitecore, Snowflake, Solace, SparkPost, Spotfire, Tealium Customer Data Hub, Teradata Active EDW (Enterprise Data Warehouse), Twitter/X, WhatsApp, WordPress, YouTube
Q. What level of support does SAS Customer Intelligence 360 offer?
SAS Customer Intelligence 360 offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat
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