About Matomo
Challenge the status quo with Matomo.
Choose a powerful analytics solution that respects data privacy and ownership.
Matomo is the trusted analytics solution for over 1.5 million websites globally.
Key benefits of Matomo
No data sampling, 100% accurate reports - Matomo delivers only the facts. While most competitors will fill the gaps with data sampling...Using 100% of your data ensures your reports are 100% accurate
Web analytics & user experience on a single platform - Easily optimise engagement and conversions using powerful web analytics, integrated heatmaps and session recordings on a single platform.
Maintain strict data privacy with log analytics - If you need to comply with strict data security policies, use server log analytics as an alternative method for tracking your website’s users
Scale-up with no data limitations - Don’t be bound by data limitations, with Matomo you can track hundreds of websites, create roll-up master reports and consolidate data into a single view
Ensure GDPR compliance - To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data
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Reviews
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- Industry: Media Production
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
When data is the name of the game, privacy is everything; enter, Matomo!
Reviewed on 2021-05-15
- Keeping data private.
- Not letting other analytics' companies follow the consumer around.
-...
- Keeping data private.
- Not letting other analytics' companies follow the consumer around.
- Letting people know that their data will never be sold to a 3rd party and that their data is theirs
Pros
The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.
Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!
Cons
There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Awesome Open Source and Privacy-Conscious Alternative to Google Analytics
Reviewed on 2019-09-04
Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients...
Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.
Pros
Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.
Cons
There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!
Reasons for Choosing Matomo
With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.Switched From
Google Analytics 360Reasons for Switching to Matomo
I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
A comprehensive and customizable self hosted web analytics platform
Reviewed on 2022-12-29
Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools...
Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.
Pros
Matomo is a feature-rich web analytics platform that provides a wide range of tools and features for tracking and analyzing website traffic. It offers a high level of customization. Matomo is an open-source platform, which means that it is freely available and can be self hosted and modified/extended.
Cons
Matomo may have a steeper learning curve than some other web analytics platforms. The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.
- Industry: Banking
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Excellent cost-benefit ratio
Reviewed on 2021-07-14
Pros
We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.
Cons
If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.
Alternatives Considered
Google Search ConsoleReasons for Choosing Matomo
GSA was discontinued.Switched From
Google Analytics 360Reasons for Switching to Matomo
Excellent cost-benefit ratio and very similar reports.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Good replacement for Google Analytics
Reviewed on 2022-11-13
We’re using it since early Piwik days. Never stopped working.
We’re using it since early Piwik days. Never stopped working.
Pros
Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.
Cons
UI is a bit outdated atm. Can be improved, but works.
Alternatives Considered
Zoho AnalyticsReasons for Choosing Matomo
GDPR forced us to switch. But the switch was good.Switched From
Google Analytics 360Reasons for Switching to Matomo
Can be On premise.Matomo FAQs
Below are some frequently asked questions for Matomo.Q. What type of pricing plans does Matomo offer?
Matomo offers the following pricing plans:
- Starting from: US$9.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Per number of page views.
Q. Who are the typical users of Matomo?
Matomo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Matomo support?
Matomo supports the following languages:
Arabic, Bulgarian, Catalan, Chinese, Czech, Danish, English, Estonian, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Vietnamese, traditional Chinese
Q. Does Matomo support mobile devices?
Matomo supports the following devices:
Q. What other apps does Matomo integrate with?
Matomo integrates with the following applications:
Contao, DokuWiki, Dotclear, Drupal, Grafana, Jira, Joomla, LimeSurvey, LineUpr, Magento Marketplace, Moodle, OpenCart, Pimcore, PrestaShop, SPIP, SharePoint, Shopware, TYPO3, VirtueMart, WooCommerce, WordPress, Zen Cart, osCommerce Online Merchant, sitejet
Q. What level of support does Matomo offer?
Matomo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software
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