Learn why GetApp is free

Matomo

Name: Matomo
Rating: 4.7 (61 reviews)

Matomo

4.7 (61)

Write a Review!

Take back control with Matomo

See alternatives

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

About Matomo

Challenge the status quo with Matomo.

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Key benefits of Matomo

No data sampling, 100% accurate reports - Matomo delivers only the facts. While most competitors will fill the gaps with data sampling...Using 100% of your data ensures your reports are 100% accurate

Web analytics & user experience on a single platform - Easily optimise engagement and conversions using powerful web analytics, integrated heatmaps and session recordings on a single platform.

Maintain strict data privacy with log analytics - If you need to comply with strict data security policies, use server log analytics as an alternative method for tracking your website’s users

Scale-up with no data limitations - Don’t be bound by data limitations, with Matomo you can track hundreds of websites, create roll-up master reports and consolidate data into a single view

Ensure GDPR compliance - To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data

Images

View 6 more

Not sure about Matomo? Compare with a popular alternative

Matomo

4.7 (61)

VS.

Most reviewed

Zoho Analytics

4.4 (332)

Visit Website

Starting Price

US$9.00

month

US$30.00

month

Pricing Options

Free version

Free trial

Free version

Free trial

Features

Integrations

Ease of Use

4.5 (61)

4.2 (332)

Value for Money

4.7 (61)

4.3 (332)

Customer Service

4.3 (61)

4.1 (332)

Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Zoho Analytics

4.4

#1 Alternative to Matomo

A BI software that helps extract actionable insights from data, enabling better decision-making and driving informed...

Learn More Visit Website Compare

Firebase

4.6

#2 Alternative to Matomo

Firebase, built on Google's cloud infrastructure, enables businesses to develop web and mobile applications with cloud...

Learn More Compare

Google Search Console

4.8

#3 Alternative to Matomo

Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance,...

Learn More Compare

Mixpanel

4.5

#4 Alternative to Matomo

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution,...

Learn More Compare

Reviews

Overall rating

4.7 /5

(61)

Value for Money

4.7/5

Features

4.5/5

Ease of Use

4.5/5

Customer Support Software

4.3/5

Already have Matomo?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!

Showing 5 reviews of 61 Read all reviews

Showing 5 reviews of 61

Charles

Overall rating

Industry: Cosmetics
Company size: 2–10 Employees
Used Weekly for 6-12 months
Review Source

Overall rating

Value for Money
Ease of Use
Customer Support Software
Likelihood to recommend 10.0 /10

A good alternative for accurate analytics

Reviewed on 2025-02-27

Pleasant, can get to see insights. Some which are much harder to see now in GA4. They also have...

Pleasant, can get to see insights. Some which are much harder to see now in GA4. They also have heat maps and funnels in one.

Pros

It's easier to analyze than Google Analytics 4.

Cons

Support is by email but they do respond. Just not round the clock.

Nick

Overall rating

Industry: Marketing & Advertising
Company size: Self Employed
Used Daily for 2+ years
Review Source

Overall rating

Value for Money
Ease of Use
Likelihood to recommend 10.0 /10

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Reviewed on 2019-09-04

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients...

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Alternatives Considered

Google Analytics 360 and Mixpanel

Reasons for Choosing Matomo

With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.

Switched From

Google Analytics 360

Reasons for Switching to Matomo

I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.

Verified Reviewer

Overall rating

Industry: Information Technology & Services
Company size: 11–50 Employees
Used Weekly for 6-12 months
Review Source

Overall rating

Value for Money
Ease of Use
Customer Support Software
Likelihood to recommend 7.0 /10

Matomo for tracking every user movements

Reviewed on 2025-02-02

Really positive experience if you use it in well maintainable manner

Pros

We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.

Cons

We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.
Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow

Renick

Overall rating

Industry: Information Technology & Services
Company size: 2–10 Employees
Used Daily for 2+ years
Review Source

Overall rating

Value for Money
Ease of Use
Likelihood to recommend 10.0 /10

Good replacement for Google Analytics

Reviewed on 2022-11-13

We’re using it since early Piwik days. Never stopped working.

Pros

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Cons

UI is a bit outdated atm. Can be improved, but works.

Alternatives Considered

Zoho Analytics

Reasons for Choosing Matomo

GDPR forced us to switch. But the switch was good.

Switched From

Google Analytics 360

Reasons for Switching to Matomo

Can be On premise.

Paul

Overall rating

Industry: Internet
Company size: 2–10 Employees
Used Daily for 1+ year
Review Source

Overall rating

Value for Money
Ease of Use
Likelihood to recommend 10.0 /10

Ethical webtracking made easy

Reviewed on 2021-07-08

I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.

Pros

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

Cons

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

Alternatives Considered

Google Analytics 360

Reasons for Switching to Matomo

Using both Google Analytics and Matomo, Matomo for projects with a tight data protection policy.

Showing 5 reviews of 61 Read all reviews

Matomo FAQs

Below are some frequently asked questions for Matomo.

Q. What type of pricing plans does Matomo offer?

Matomo offers the following pricing plans:

Starting from: US$9.00/month
Pricing model: Free Version, Subscription
Free Trial: Available

Per number of page views.

Q. Who are the typical users of Matomo?

Matomo has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Q. What languages does Matomo support?

Matomo supports the following languages:

Arabic, Bulgarian, Catalan, Chinese, Czech, Danish, English, Estonian, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian, Vietnamese