---
description: Detailed reviews on Optimal Workshop based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Optimal Workshop with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Optimal Workshop Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Prototyping Software](/directory/1283/prototyping/software) > [Optimal Workshop](/software/2050729/reframer)

# Optimal Workshop

Canonical: https://www.getapp.ca/software/2050729/reframer

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> Optimal is a comprehensive user insights and UX research platform that transforms how businesses understand and engage with their customers.
> 
> Verdict: Rated **4.4/5** by 7 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Optimal Workshop

\- Recruit high-quality research participants to ensure accurate, reliable insights.
- Validate designs early with Prototype Testing before investing heavily in the build.
-  Optimize calls-to-action and user flows with First-Click Testing.
- Improve content organization with Card Sorting to understand how users group and label information.
- Test navigation with Tree Testing. 
- Collect user feedback with Surveys and Qualitative Insights.
- Test any live website or web app with Live Site Testing. No code. 
- Upload interviews and videos and let AI automatically surface key themes, insights, and highlight reels.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 7 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support Software | 5.0/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Optimal Workshop
- **Location**: Wellington, New Zealand
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Per User (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Anguilla, Antigua and Barbuda, Argentina, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands and 84 more

## Features

- API
- Analytics
- Annotations
- Categorization/Grouping
- Collaboration Tools
- Commenting/Notes
- Content Management System (CMS) Software
- Customizable Branding
- Customizable Questions
- Data Collection Software
- Data Import/Export
- Data Visualization Software
- Drag & Drop
- Heatmaps
- Multi-Channel Distribution
- Qualitative Comparative Analysis
- Quantitative Analysis
- Real-Time Data
- Reporting/Analytics
- Search/Filter

## Integrations (1 total)

- Figma

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [Prototyping Software](https://www.getapp.ca/directory/1283/prototyping/software)

## Related Categories

- [Prototyping Software](https://www.getapp.ca/directory/1283/prototyping/software)
- [Survey Tools](https://www.getapp.ca/directory/234/survey/software)
- [Digital Experience Platforms (DXP)](https://www.getapp.ca/directory/3784/digital-experience-platforms-dxp/software)
- [Qualitative Data Analysis Software](https://www.getapp.ca/directory/1487/qualitative-data-analysis/software)
- [User Experience (UX) Software](https://www.getapp.ca/directory/1287/ux/software)

## Alternatives

1. [Lucky Orange](https://www.getapp.ca/software/112955/lucky-orange) — 4.7/5 (260 reviews)
2. [Hotjar](https://www.getapp.ca/software/101789/hotjar) — 4.6/5 (539 reviews)
3. [XM for Strategy & Research](https://www.getapp.ca/software/100394/strategy-and-research) — 4.7/5 (425 reviews)
4. [Extellio](https://www.getapp.ca/software/2061938/extellio) — 4.3/5 (3 reviews)
5. [Screeb](https://www.getapp.ca/software/2070945/screeb) — 4.5/5 (42 reviews)

## Reviews

### "An online/remote alternative to Card Sorting" — 4.0/5

> **Gonzalo** | *December 30, 2021* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: OptimalSort is an ideal tool to transform the classic Card Sorting in person, to a remote environment and 100% online. That is, any user from anywhere in the world can do your study quickly and easily. It's easy to set up and get started, it's intuitive in setup (a little less on the activity side.) It's a pretty good tool for exploring how people associate concepts.
> 
> **Cons**: I found that I missed being able to really see how people participated in the test. For example, you cannot tell if someone spent 5 seconds or 5 minutes thinking about a decision. It could be countered by having the participant on the phone at the time, but this is not ideal and takes away the experience of remoteness. In addition, the paid features are quite expensive. It is only available in English.
> 
> It is very useful to be able to take advantage of remote participants, which helps speed up the investigation cycle. Organizing the information in dendrograms was a useful way of communicating the findings to colleagues.

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### "Lo volveré a utilizar sin dudas." — 5.0/5

> **eliana** | *November 17, 2022* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: Tiene muchas funcionalidades, pero  lo que mas utilizo es card Sporting y tree testing. Es muy útil porque porque armar la arquitectura de información de una pagina web y luego podes validarla.Tiene 5 opciones de test distintos. Es realmente muy útil, y ademas que podes ir analizando los resultados en tiempo real.
> 
> **Cons**: En la opción gratis tiene algunas limitaciones claramente, por lo que solo pueden completar 10 personas. Si necesitas mas la opción paga no es cara.
> 
> Lo utilice muchas veces y es muy bueno, te da métricas como lugar desde donde se conectaron los usuarios, tiempo que tardaron, cuantas personas ingresaron y no completaron la tarea. Podes duplicar algún test y solo hacerle las modificaciones que creas conveniente, lo que si estas iterando te ahorra mucho tiempo.

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### "Great for performing UX research but hard to change questions once you've started" — 4.0/5

> **Rebecca** | *November 7, 2022* | Market Research Software | Recommendation rating: 7.0/10
> 
> **Pros**: I like the exercises Optimal Workshop has to offer, easy to analyse results and get recruitment quickly.
> 
> **Cons**: - Once questions have been written for a survey, you can't drag and drop them in a different order, you have to delete and start again.- While recruitment is quick to come back I find many responses are completed too quickly and I have to spend considerable time looking through responses to check which are genuine.

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### "El mejor software para estudio de usuario" — 5.0/5

> **Verified Reviewer** | *May 20, 2022* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Este software es excelente, brinda más de 3 aplicaciones útiles para realizar estudios de usuario, la que más me gusta en CardSort, a pesar de la complejidad de los resultados y todos los datos que puedes extraer de un simple estudio, es fácil de usar y la respuesta del departamento de soporte es excelente, no tardan en responder y son bastante explicativos.
> 
> **Cons**: Quizás lo que no me gusta mucho es el precio, me parece un poco costosa, pero al usarla de verdad que vale la pena, mucho mejor para empresas y equipos grandes, aquí el precio es bastante accequible.
> 
> Excelente, no tengo queja alguna, los estudios y resultados que se arrojan a través de ellos son muy precisos y útiles para seguir mejorando nuestras páginas web.

-----

### "Great once you get the hang of it" — 4.0/5

> **Verified Reviewer** | *November 15, 2018* | Higher Education Software | Recommendation rating: 9.0/10
> 
> **Pros**: - CSV importer worked well, so it was easy to use this in combination with our interview recording tool (Lookback)
- Picks up on tags/keywords in notes, even ones imported from other platforms
- Allows you to manage tags in a nice way
- Created some very interesting visualizations of keyword use and how keywords relate to each other
> 
> **Cons**: You really need to understand how to use tags - for our team, we had to decide beforehand which ones we'd use in order to make sure that we got relevant insights (and not a crazy mishmash). But Reframer also seemed to create or duplicate tags by itself from our notes, which might have been convenient but in fact complicated things a bit further and meant we had to do some additional tag management later.

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## Links

- [View on GetApp](https://www.getapp.ca/software/2050729/reframer)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/reframer/> |
| en-AE | <https://www.getapp.ae/software/2050729/reframer> |
| en-AU | <https://www.getapp.com.au/software/2050729/reframer> |
| en-CA | <https://www.getapp.ca/software/2050729/reframer> |
| en-GB | <https://www.getapp.co.uk/software/2050729/reframer> |
| en-IE | <https://www.getapp.ie/software/2050729/reframer> |
| en-NZ | <https://www.getapp.co.nz/software/2050729/reframer> |
| en-SG | <https://www.getapp.sg/software/2050729/reframer> |
| en-ZA | <https://www.getapp.za.com/software/2050729/reframer> |

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