Lityx

With Lityx, we build and deploy effective predictive models which routinely outperform both business as usual as well as competitor's models, in controlled in-market tests. Lityx includes a variety of algorithms and is constantly implementing new features, algorithms and quality of life upgrades. It's a living, shifting product that responds to current best practices in predictive analytics and machine learning.

Prior to a recent update, I was not able to import my file type of choice. However, a recent update fixed this issue.

Lityx handles a lot of data (some of the mail history files I maintain have close to 50 million records), processes very quickly, and has key functions that intelligently support informed business decisions. You can perform data processing, data queries, advanced analytics (including predictive modeling) and data optimization (which I use for prospect scoring and list selection. In particular, it is a very efficient and effective predictive modeling tool, allowing me to run several iterations of a model in much less time and at much less expense than alternatives such as SAS.

Like every effective software, there is a learning curve in terms of effective use. While the front end lets me avoid trying to come up with R or SQL commands, you still need to know some syntax in order to run effective queries and handle certain data processing. However, the online help function is very handy when it comes to trouble shooting syntax issues.

Several key features - avoid siloed workflows in a company by keeping all data, processes, programming, and modeling in one platform. Replaces need for complex coding by end users and standardizes all on a single platform. Automation simple to set up, the data mining algorithms are powerful, and one of best features is optimization module.

Like with all tools there is a learning curve. More technical users will come to really appreciate all the flexibility to customize setup, but they've also set it up to run 'as is.