---
description: Detailed reviews on Opal based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Opal with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Opal Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [All-in-One Marketing Platform Software](/directory/310/online-marketing/software) > [Opal](/software/2049005/opal)

# Opal

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> Opal is the planning platform that helps marketing and communications teams bridge the gap between strategy and execution.
> 
> Verdict: Rated **4.3/5** by 35 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Opal

Visibility: See all your channels and marketing activities in one place with a bird’s eye to understand the big picture, then zero in on a detailed view of every campaign, moment, and creative asset—past, present, and future.

Alignment: Opal is the single source of truth for marketing and comms work, bringing order to your team’s day and keeping messaging aligned and on-brand across every channel. 

Efficiency: Create better work, faster with all the information your teams need in one place—with easy ways to review, share, and repurpose work.

Approvals: Manage creative review, feedback, and approvals all in one place, with streamlined workflows that keep projects moving in the right direction.
Presentations: Create and share dynamic presentation links that automatically update with the latest creative work.

Stamps: Create and use templates for your oft-repeated tasks, saving valuable time and reducing human error.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 35 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Opal Labs
- **Location**: Portland, US

## Commercial Context

- **Starting Price**: US$12,000.00
- **Pricing model**: Other (Free Trial)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- @mentions
- API
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Artwork Management
- Assignment Management
- Brainstorming
- Brand Tracking
- Budget Management
- Budgeting/Forecasting
- Calendar Management
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Change Management Software
- Channel Management Software
- Chat/Messaging

## Integrations (6 total)

- Dash Social
- Hootsuite
- Jira
- Khoros Marketing
- Sprinklr
- Wrike

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [All-in-One Marketing Platform Software](https://www.getapp.ca/directory/310/online-marketing/software)

## Related Categories

- [All-in-One Marketing Platform Software](https://www.getapp.ca/directory/310/online-marketing/software)
- [Marketing Planning Software](https://www.getapp.ca/directory/999/marketing-planning/software)
- [Social Media Management Tools](https://www.getapp.ca/directory/927/social-media-management/software)
- [Social Media Marketing Software](https://www.getapp.ca/directory/104/social-media/software)
- [Campaign Management Software](https://www.getapp.ca/directory/304/campaign-management/software)

## Alternatives

1. [monday.com](https://www.getapp.ca/software/91734/monday-com) — 4.6/5 (6035 reviews)
2. [Wrike](https://www.getapp.ca/software/9964/wrike) — 4.4/5 (2988 reviews)
3. [Asana](https://www.getapp.ca/software/90584/asana) — 4.5/5 (13571 reviews)
4. [Bitrix24](https://www.getapp.ca/software/90602/bitrix24) — 4.2/5 (990 reviews)
5. [Airtable](https://www.getapp.ca/software/106031/airtable) — 4.6/5 (2229 reviews)

## Reviews

### "Manage All Social Media with Opal" — 4.0/5

> **Taylor** | *January 4, 2022* | Public Relations & Communications | Recommendation rating: 8.0/10
> 
> **Pros**: The UX/UI is pretty easy to use and it keeps our social media content synced.
> 
> **Cons**: Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture. You have to specify picture ad and that's kind of redundant.
> 
> I've been using Opal for almost a year and I'd recommend it to any business looking to organize their social posting better.

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### "Opal for Social Media" — 4.0/5

> **Mercedes** | *December 28, 2021* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: It's easy to visualize the content and tag collaborators
> 
> **Cons**: It can get glitchy when porting to schedule via Sprinklr

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### "Opal user feedback" — 4.0/5

> **Isabel** | *January 10, 2022* | Computer Software | Recommendation rating: 6.0/10
> 
> **Pros**: A clear calendar view of the content scheduled to be published
> 
> **Cons**: the search result is not shown chronologically

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### "Opal is a great tool for your brand\!" — 4.0/5

> **Christine** | *January 7, 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Pros: easy to navigate and site is user-friendly
> 
> **Cons**: Cons: The green dot approval process can be difficult to apply  -- I wish there was a way it can be more seamless

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### "The best way to organize content across channels\!" — 5.0/5

> **Morgan** | *January 6, 2022* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: It is so easy to see at a high level what content is coming up for the week. Everyone can use it easily and make updates to content. Most importantly we use this during our approval process with executives - so much easier than creating a deck\!
> 
> **Cons**: I wish there were easier ways to search for past content. Maybe there is, I just don't know it.
> 
> Great\! Would recommend.

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## Links

- [View on GetApp](https://www.getapp.ca/software/2049005/opal)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/project-management-planning-software/a/opal/> |
| en-AE | <https://www.getapp.ae/software/2049005/opal> |
| en-AU | <https://www.getapp.com.au/software/2049005/opal> |
| en-CA | <https://www.getapp.ca/software/2049005/opal> |
| en-GB | <https://www.getapp.co.uk/software/2049005/opal> |
| en-IE | <https://www.getapp.ie/software/2049005/opal> |
| en-NZ | <https://www.getapp.co.nz/software/2049005/opal> |
| en-SG | <https://www.getapp.sg/software/2049005/opal> |
| en-ZA | <https://www.getapp.za.com/software/2049005/opal> |
| pt | <https://www.getapp.com.br/software/2049005/opal> |
| pt-PT | <https://www.getapp.pt/software/2049005/opal> |

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