---
description: Detailed reviews on Google Marketing Platform based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Google Marketing Platform with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Marketing Platform Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Google Marketing Platform](/software/2046655/google-marketing-platform)

# Google Marketing Platform

Canonical: https://www.getapp.ca/software/2046655/google-marketing-platform

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> Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites \& handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations \& reports.
> 
> Verdict: Rated **4.5/5** by 34 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 34 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.0/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Google directly for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Tracking
- Channel Management Software
- Customer Profiles
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Dashboard Software
- Data Connectors
- Data Management Software
- Data Visualization Software
- Display Ad Management
- For Advertising Agencies

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support

## Category

- [Advertising Agency Software](https://www.getapp.ca/directory/299/advertising/software)

## Related Categories

- [Advertising Agency Software](https://www.getapp.ca/directory/299/advertising/software)
- [Demand Side Platform (DSP) Software](https://www.getapp.ca/directory/3771/demand-side-platform-dsp/software)
- [Business Intelligence Software](https://www.getapp.ca/directory/318/business-intelligence/software)
- [Personalization Software](https://www.getapp.ca/directory/609/personalization-behavioral-targeting/software)
- [Dashboard Software](https://www.getapp.ca/directory/586/reporting-dashboard/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.getapp.ca/software/20444/hubspot-marketing) — 4.5/5 (6261 reviews)
2. [Google Ads](https://www.getapp.ca/software/101257/google-ads) — 4.4/5 (1014 reviews)
3. [Brevo](https://www.getapp.ca/software/91466/brevo) — 4.6/5 (3528 reviews)
4. [MailerLite](https://www.getapp.ca/software/10156/mailerlite) — 4.7/5 (2344 reviews)
5. [Lebesgue](https://www.getapp.ca/software/2052208/lebesgue) — 4.9/5 (44 reviews)

## Reviews

### "Easy Project Management" — 5.0/5

> **Charlene** | *March 22, 2025* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: I like that the home page is easy to navigate and find all of my current projects. I'm still new to the GMP. Love the easy to master campaign manager\!
> 
> **Cons**: There hasn't been anything I don't like. The tutorial didn't answer all of my questions but there are helpful videos for support.
> 
> So far so good, I haven't been using it too long.

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### "Boa plataforma para centralizar e organizar as ferramentas de marketing do Google" — 4.0/5

> **Maik** | *October 6, 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Gosto principalmente da possibilidade de organizar e centralizar várias contas em um único ambiente. No meu trabalho utilizo diferentes contas do Google Analytics, Tag Manager e Google Ads, e o Google Marketing Platform facilita bastante essa gestão. Ter os produtos e acessos mais organizados ajuda muito no dia a dia.
> 
> **Cons**: Algumas regras de vinculação entre contas e produtos ainda são um pouco confusas. Em determinadas situações, quando uma conta já possui vínculo ou configuração em outro painel, é necessário acessar esse outro ambiente para fazer os ajustes antes de conseguir concluir a configuração. Esse processo poderia ser mais simples e centralizado.
> 
> Minha experiência é positiva. Utilizo a plataforma para organizar e administrar diferentes contas e produtos do ecossistema do Google, principalmente Analytics, Tag Manager e Google Ads. Para quem gerencia vários sites, empresas ou projetos, essa centralização facilita bastante o trabalho e evita ter que administrar tudo de forma separada.

O principal ponto que poderia melhorar é a experiência de configuração e vinculação entre produtos. Para quem já conhece as ferramentas é possível entender o processo, mas algumas configurações ainda exigem navegar entre diferentes painéis, o que pode tornar uma tarefa simples mais trabalhosa do que deveria.

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### "Not really necessary" — 5.0/5

> **Molly** | *December 7, 2022* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: easily provide access to numerous accounts
> 
> **Cons**: This didnt work well for all usersOnly really useful for a few platforms

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### "This is THE marketing platform" — 5.0/5

> **Jamie** | *October 10, 2024* | Staffing & Recruiting | Recommendation rating: 10.0/10
> 
> **Pros**: Google Marketing makes it easy to see audience insights, if we are running the right type of insights and in the right places, and if it’s actually working\!
> 
> **Cons**: It took time to really narrow in the right key terms to use to be able to get thru to the right target audience.
> 
> Once we figured out how to utilize the platform we could almost instantly see the results.  Applicants and clients were from
The right industry\!

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### "Marketing de Google" — 4.0/5

> **Yosue** | *October 28, 2023* | Program Development | Recommendation rating: 7.0/10
> 
> **Pros**: Opté por este software de Marketing con el propósito de optimizar un sitio web considerablemente antiguo y resulto todo un éxito
> 
> **Cons**: Para aquellos, como yo, con un conocimiento limitado de este tipo de software, el comienzo del proceso de programación puede resultar sumamente complicado
> 
> Un software que cumple de manera impecable con los objetivos para los que fue diseñado

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## Links

- [View on GetApp](https://www.getapp.ca/software/2046655/google-marketing-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/google-marketing-platform/> |
| en-AE | <https://www.getapp.ae/software/2046655/google-marketing-platform> |
| en-AU | <https://www.getapp.com.au/software/2046655/google-marketing-platform> |
| en-CA | <https://www.getapp.ca/software/2046655/google-marketing-platform> |
| en-GB | <https://www.getapp.co.uk/software/2046655/google-marketing-platform> |
| en-IE | <https://www.getapp.ie/software/2046655/google-marketing-platform> |
| en-NZ | <https://www.getapp.co.nz/software/2046655/google-marketing-platform> |
| en-SG | <https://www.getapp.sg/software/2046655/google-marketing-platform> |
| en-ZA | <https://www.getapp.za.com/software/2046655/google-marketing-platform> |

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