About HubSpot Marketing Hub

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.

Pricing starting from:

US$45.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of HubSpot Marketing Hub

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

Devices

Business size

S M L

Markets

Australia, Belgium, Brazil, Canada, China and 19 others, Germany, Denmark, Spain, Finland, France, United Kingdom, Hong Kong SAR China, Ireland, India, Japan, Mexico, Malaysia, Netherlands, Norway, New Zealand, Philippines, Sweden, Singapore, United States

Supported Languages

English, French, German, Japanese, Portuguese, Spanish

Pricing starting from:

US$45.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

HubSpot Marketing Hub Software - Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing Hub Software - Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates
HubSpot Marketing Hub Software - Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction
HubSpot Marketing Hub Software - Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools
HubSpot Marketing Hub Software - Monitor performance from HubSpot Marketing Hub's Dashboard
HubSpot Marketing Hub Software - Create, optimize and publish blog articles in order to convert readers into leads
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HubSpot Marketing Hub video
HubSpot Marketing Hub video
HubSpot Marketing Hub Software - Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing Hub Software - Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing Hub Software - Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing Hub Software - Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring tools HubSpot Marketing Hub Software - Monitor performance from HubSpot Marketing Hub's Dashboard HubSpot Marketing Hub Software - Create, optimize and publish blog articles in order to convert readers into leads

Features

Total features of HubSpot Marketing Hub: 104

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Audit Management
  • Auto-Responders
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management Software
  • Content Library
  • Content Management System (CMS) Software
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard Software
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Event Triggered Actions
  • File Sharing Software
  • Form Builder
  • Google Analytics Integration
  • Group Posting
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation Software
  • Lead Management Software
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Moderation
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Prospecting Tools
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • SSL Security
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

Alternatives

Marketing 360

4.7
#1 Alternative to HubSpot Marketing Hub
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

Saphyte

4.8
#2 Alternative to HubSpot Marketing Hub
Saphyte is a salesforce automation software designed to help small and medium businesses connect service and support...

ActiveDEMAND

4.2
#3 Alternative to HubSpot Marketing Hub
ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and...

Salesforce Marketing Cloud

4.1
#4 Alternative to HubSpot Marketing Hub
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Reviews

Overall rating

4.5 /5
(4,513)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

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Showing 5 reviews of 4,513
Aaron R.
Overall rating
  • Industry: Wholesale
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great Now, and Getting Better Faster Than Any Other Competitor

Reviewed on 2021-09-19

With Hubspot, we were trying to get all our marketing in once place to help keep from creating a...

With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Pros

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Cons

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

Reasons for Choosing HubSpot Marketing Hub

Needed to be able to deploy campaigns, and changes quicker, at high quality.

Switched From

Capsule and Mailchimp

Reasons for Switching to HubSpot Marketing Hub

The product was great, and it was clear their team understood our goals and needs.
Juan M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great marketing tool for SMB

Reviewed on 2021-08-14

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a...

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pros

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Alternatives Considered

Marketo Engage, Pipedrive and Zoho CRM

Reasons for Choosing HubSpot Marketing Hub

Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Switched From

Nimble

Reasons for Switching to HubSpot Marketing Hub

Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.
Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

A decent tool for marketing automation with a few key issues

Reviewed on 2018-06-21

Hubspot is a good tool to start learning about marketing automation or if you are a small company...

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Hubspot Marketing Hub: One Stop Inbound Marketing Tool!

Reviewed on 2021-07-23

Overall experience of using Hubspot has been really enriching. The way they are innovating and...

Overall experience of using Hubspot has been really enriching. The way they are innovating and adding new feature on their platform is at god speed. In the future this tool will rule the inbound marketing space for sure.

Pros

Feature loaded -One stop Inbound Marketing Solution makes it a no brainer for any marketer. You can design your landing page, launch email campaigns, track leads and analyse it on an intuitive dashboard- All on a single platform of Hubspot. Hubspot is reliable and their customer service is impeccable. Also, Integration feature makes it really easy to integrate hubspot with other marketing tools.

Cons

Pricing is on the premium side. It is tough for any small size company to afford its services. Apart from pricing, their chat bot tool is still work in progress and can be improved.

Kevin A.
Overall rating
  • Industry: Media Production
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Not Just Your Average Marketing Software

Reviewed on 2021-09-07

Well for all experience of HubSpot was a little scary at first. But after doing some tutorials and...

Well for all experience of HubSpot was a little scary at first. But after doing some tutorials and even actually emailing some questions I had they were very helpful. I found myself extra subscribing to their newsletter with new updates that they gave and new tips and tricks and how to manage everything through in HubSpot.

Pros

I find myself using the software way more than I want to but in a good way. Between email and lead management and having all of that in one it makes it a really easy software to check my leads and potential clients. This is saved me tons of time and lots of headache with Google drive or other software that's more static.

Cons

With all good things there it does come a price barrier where I hit a certain point where I need to start paying for it. I found myself doing that with HubSpot. I want to do more but I'm very limited in the access I've been so that is definitely a negative

Showing 5 reviews of 4,513 Read all reviews

HubSpot Marketing Hub FAQs

Below are some frequently asked questions for HubSpot Marketing Hub.

HubSpot Marketing Hub offers the following pricing plans:

  • Starting from: US$45.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

FREE: $0 Website lead capture and tracking for solopreneurs and beginner marketers. STARTER: $45 per month Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers. PROFESSIONAL: Starting at $800 per month (billed annually) Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams. ENTERPRISE: Starting at $3200 per month (billed annually) Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

HubSpot Marketing Hub has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

HubSpot Marketing Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

HubSpot Marketing Hub supports the following devices:

HubSpot Marketing Hub integrates with the following applications:

AWeber, Accelo, Act!, ActiveDEMAND, Acuity Scheduling, AdRoll, Aircall, Alchemer, AllClients, Apptivo, AskNicely, Atomic AI, Attribution, Automate.io, Azuqua, Batchbook, Bedrock Data, Benchmark Email, Bevy, BigCommerce, BigContacts, Bitrix24, BrightInfo, Brightcove, BuiltWith, Calendly, CallRail, Campaign Monitor, Capsule, Ceros, Chamaileon, ChannelMix, Chargebee, CircleLoop, ClearVoice, ClientPoint, Clio, CompanyHub, ConnectWise Manage, Constant Contact, Contactually, Copper, Creatio CRM, Cyfe, DataHero, Databox, Datanyze, Debitoor, Direct Mail, Drift, Dropbox Business, EZ Texting, Ease, Efficy CRM, Emma, Eventbrite, Facebook for Business, Forecast, FreshBooks, Freshsales, Front, FullContact, GetAccept, GetResponse, GetSiteControl, Gmail, GoToWebinar, Google Calendar, Google Contacts, Google Drive, Google Forms, Gravity Forms, Groove, Grow, HelloSign, HelloSign CMS, Help Scout, Highrise, Hotjar, HubSpot CRM, HubSpot Sales Hub, Hustle, Infer, Insightly, Instapage, Intercom, Invoca, Join.Me, Jotform, Justuno, Keap, Kissmetrics, Kixie PowerCall, Klipfolio, Kustomer, Lately, LeadDyno, LeadGnome, LeadMaster, Leadcamp, Leadfeeder, Leadjet, Leadpages, LeadsBridge, Less Annoying CRM, LinkedIn for Business, LiveChat, LiveHelpNow, Livespace, Livestorm, Lucky Orange, Magento Commerce, MailUp, Mailchimp, MailerLite, ManyChat, Marketo Engage, Membrain, Microsoft 365, Microsoft Excel, Microsoft Outlook, Missive, Mojo Help Desk, Myphoner, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, Outgrow, Outreach, PandaDoc, Pardot, PayPal, Paycove, PersistIQ, PhoneBurner, PhoneWagon, Pipedrive, Pipeline, Pipeliner CRM, Plannuh, Podio, PowToon, Privy, Propeller CRM, Proposify, Pure Chat, QuarterOne, QuickBooks Online Advanced, Quuu Promote, Qwilr, RESULTS.com, Recurly, Robly, Sage Business Cloud, SalesSeek, Salesflare, Salesforce Marketing Cloud, SalesforceIQ, Salesmate, ScheduleOnce, Semrush, SendGrid, Sendinblue, SharpSpring, Shopify, Sigstr, Skyvia, Slack, Slemma, SlideShare, Smartling, SnapApp, SnapEngage, Stitch, Stripe, SugarCRM, Sumo, SurveyMonkey, Survicate, TIBCO Scribe Online, TINT, Taboola, Teamgate, Teamleader, Teamwork, Teamwork Desk, Toky, TractionNext, Tray.io, Trello, Trujay, Typeform, Uberflip, Unbounce, Vidyard, Viewbix, Vtiger CRM, Webflow, Weclapp, Wishpond, Wistia, WooCommerce, Woopra, WordPress, Workbooks, WorkflowMax, Workplace by Facebook, Wrike, Wufoo, Xero, YouCanBook.me, Zapier, ZenDesk Chat, Zendesk, Zendesk Sell, Zoho Analytics, Zoho Books, Zoho CRM, Zoho Forms, Zoho Invoice, Zoho Recruit, Zoom Meetings, amoCRM, dotdigital Engagement Cloud, dotloop, inboundli, monday.com, noCRM.io

HubSpot Marketing Hub offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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