VerticalResponse

Email Marketing Software

4 /5 (52 reviews) Write a Review!

VerticalResponse Overview

What is VerticalResponse?

Whether you're an email marketing pro or just starting out, the objective of VerticalResponse is to let you create, send and track professional-looking emails quickly and affordably.

The tool take the work out of email creation and guide you through, step-by-step on how to use one of their 700 professional, pre-designed email templates, for any size or type of business.

You can also create professional surveys and discover how to build stronger customer relationships by identifying their most important needs, receive valuable customer feedback, ask your customers what products and services they want and run customer satisfaction surveys

The online survey feature is fully integrated with the email marketing tool.

VerticalResponse Overview

Pricing

Starting from
$11.00/month

Pricing options

Free Trial
Subscription
Value for money

Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: starting at $196/ month

Discounts for Non-Profits


VerticalResponse Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China, India
Supported Languages
English

Media

Sharing
Tracking tool
VerticalResponse video VerticalResponse screenshot: Sharing VerticalResponse screenshot: Tracking tool

VerticalResponse Reviews

VerticalResponse Reviews

Overall rating
4
/
5
Excellent
17

Very good
19

Average
14

Poor
2

Terrible
0

Value for Money
4.2
Features
3.7
Ease of Use
4
Customer Support
4.2
69% recommended this app
Gregg B.

Great looking e-newsletters!

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.


Verified Reviewer

Easy To Use

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.


Hiro T.

Using the free one


Ben M.

Longtime user, might not be the best option anymore

On the whole it does what I need it to, but I always contemplate searching out something cooler.


Sharon R.

Vertical Response Software

My overall experience with Vertical Response has been positive. I will continue to use them in the upcoming years.


Gregg B.
Industry: Religious Institutions
Company size: 2-10 Employees

Great looking e-newsletters!

Used Weekly for 1+ year
Reviewed on 3/1/2019
Review Source: Capterra

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Pros

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Nonprofit Organization Management
Company size: 2-10 Employees

Easy To Use

Used Weekly for 1+ year
Reviewed on 2/10/2019
Review Source: Capterra

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Pros

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Hiro T.
Industry: Restaurants
Company size: 51-200 Employees

Using the free one

Used Weekly for 2+ years
Reviewed on 10/9/2020
Review Source: SoftwareAdvice

Pros

For beginner, it is easy to use. Fast and has plenty templates that you can use.
It has few integrations with free CMS. API is great.
Free with limited user. Few email providers will block their email blast.

Cons

The limited user are so little.
The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer.
Support is not helpful and less attentive, maybe because I am using free edition.

Rating breakdown

Ease of Use

Likelihood to recommend: 6.0/10

Ben M.
Industry: Transportation/Trucking/Railroad
Company size: 51-200 Employees

Longtime user, might not be the best option anymore

Used Other for 2+ years
Reviewed on 3/18/2020
Review Source: Capterra

On the whole it does what I need it to, but I always contemplate searching out something cooler.

Pros

For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Cons

I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Sharon R.
Industry: Health, Wellness & Fitness
Company size: 11-50 Employees

Vertical Response Software

Used Monthly for 2+ years
Reviewed on 10/8/2020
Review Source: Capterra

My overall experience with Vertical Response has been positive. I will continue to use them in the upcoming years.

Pros

I enjoy the newest feature of about 4 years that allows the email to be responsive. This feature allows my gym members to access the newsletter from their cell phone or tablet.

I also enjoy the pre-made templates that are easy to for me to plug into and allows me to upload photos and websites.

Cons

A lot of my emails end up going to the gym members spam. I have to pay per email and this is unnecessary waste of money for me.

There should be an easy way to upload my emails to vertical response as a file instead of entering each new member.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

User recommendation
6.9/10
Based on 52 user ratings
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VerticalResponse Pricing

VerticalResponse Pricing

Starting from
$11.00/month
Free Trial
Subscription
Value for money

Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: starting at $196/ month

Discounts for Non-Profits

Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: starting at $196/ month

Discounts for Non-Profits

Value for Money
4.2/5
Based on 52 user ratings
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VerticalResponse Features

VerticalResponse Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3.7/5
Based on 52 user ratings
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Categories

Additional information for VerticalResponse

Additional information for VerticalResponse

Key features of VerticalResponse

  • 700 customizable email templates
  • Click-to-Conversion tool
  • Direct Mail Postcards
  • Email List Management
  • Email Marketing
  • Forward-to-a-Friend
  • Free list building tool
  • Online Surveys
  • Tangible metric

VerticalResponse FAQs

VerticalResponse FAQs

Below are some frequently asked questions for VerticalResponse.

Q. What type of pricing plans does VerticalResponse offer?

VerticalResponse offers the following pricing plans:

Starting from: $11.00/month

Pricing model: Subscription

Free Trial: Available

Free: Up to 300 contacts, send up to 4000 emails per month Basic: starting at $11/month Pro: starting at $16/ month Pro+: starting at $196/ month Discounts for Non-Profits

Q. What are the main features of VerticalResponse?

VerticalResponse offers the following features:

  • 700 customizable email templates
  • Click-to-Conversion tool
  • Direct Mail Postcards
  • Email List Management
  • Email Marketing
  • Forward-to-a-Friend
  • Free list building tool
  • Online Surveys
  • Tangible metric

Q. Who are the typical users of VerticalResponse?

VerticalResponse has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

Q. What languages does VerticalResponse support?

VerticalResponse supports the following languages:

English

Q. What type of pricing plans does VerticalResponse offer?

VerticalResponse has the following pricing plans:

Subscription

Q. Does VerticalResponse support mobile devices?

We do not have any information about what devices VerticalResponse supports

Q. What other apps does VerticalResponse integrate with?

VerticalResponse integrates with the following applications:

Bullhorn, Custora, Dasheroo, Flipcause, LoginRadius, Pipeliner CRM, ProjectManager.com, VanillaSoft, Wishpond, Zoho SalesIQ

Q. What level of support does VerticalResponse offer?

VerticalResponse offers the following support options:

Online Support, Phone Support, Video Tutorials