Hootsuite

Social media management & scheduling

4.3 /5 (2499 reviews) Write a Review!

Hootsuite Overview

What is Hootsuite?

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.

Hootsuite Overview

Pricing

Starting from
$29.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)


Hootsuite Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
Dutch, English, French, German, Italian and 5 others, Japanese, Polish, Portuguese, Spanish, Turkish

Media

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Hootsuite video Hootsuite video Hootsuite screenshot: Track and prove social ROI Hootsuite screenshot: Schedule posts automatically Hootsuite screenshot: See a social content schedule at a glance Hootsuite screenshot: Search by keyword or location Hootsuite screenshot: Get an overview of key metrics Hootsuite screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Hootsuite screenshot: Set custom permission levels

Hootsuite Reviews

Hootsuite Reviews

Overall rating
4.3
/
5
Excellent
1260

Very good
922

Average
257

Poor
40

Terrible
20

Value for Money
4.2
Features
4.2
Ease of Use
4.3
Customer Support
4.2
87% recommended this app
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Sheila Z.

Makes life so much easier

I'm able to efficiently see all of my social channels in one place. It makes it easier and less stressful to schedule, listen, reply to messages/comment, tag, etc. than having to go to each channels individually.


Anabelle L.

Great for Keeping up Across Social Platforms

Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.


Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Luis M.

Good, but could be better

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.


Charity R.
Industry: Entertainment
Company size: Self Employed

Impressive free plan

Used Weekly for 1+ year
Reviewed on 12/12/2019
Review Source: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

Sheila Z.
Industry: Graphic Design
Company size: Self Employed

Makes life so much easier

Used Daily for 2+ years
Reviewed on 10/15/2019
Review Source: Capterra

I'm able to efficiently see all of my social channels in one place. It makes it easier and less stressful to schedule, listen, reply to messages/comment, tag, etc. than having to go to each channels individually.

Pros

I like that you can schedule posts and see what's coming in a calendar. You can also "listen" to social media by setting up a hashtag you'd like to follow and all posts that use that hashtag will appear in a stream. You can set up a several streams for one social channel such as for posts, messages, scheduled posts, etc. You can even manage and reply to comments.

Cons

It takes a bit of a learning curve. It has some limitations as far as tagging companies or people. Some functions, you'll have to do directly on the social channel. But that's also the case with any social media management and analytics software like Hootsuite.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Anabelle L.
Industry: Construction
Company size: 13-50 Employees

Great for Keeping up Across Social Platforms

Used Daily for 1-5 months
Reviewed on 7/26/2020
Review Source: Capterra

Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.

Pros

I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform. You can reply directly from this main dashboard so you don't have to click around a lot.

Cons

The thing I like least is that it does not have the ability to post/schedule multiple Instagram photos per post. So if I want to do a 'carousel' type post, I would have to manually do it from my phone and not through this software. Seems like that would now be a standard feature, but maybe I have to upgrade my plan to get that feature?

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Brie S.
Industry: Entertainment
Company size: 2-10 Employees

Mediocre at best

Used Daily for 6-12 months
Reviewed on 3/19/2019
Review Source: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Pros

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Luis M.
Industry: Marketing & Advertising
Company size: Self Employed

Good, but could be better

Used Other for 2+ years
Reviewed on 5/5/2020
Review Source: Capterra

Hootsuite did the job well, but it was ultimately outclassed by Buffer in my experience.

Pros

Hootsuite lets you track and schedule posts across a variety of social media accounts, although it's mainly used for Facebook. It's indispensable to have a tool like this if you manage a lot of accounts, and it has a free plan.

Cons

I ended up switching to Buffer because you couldn't post pictures and video natively through Twitter, instead it posted as "owl.ly" links

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

User recommendation
8.2/10
Based on 2,499 user ratings
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Hootsuite Pricing

Hootsuite Pricing

Starting from
$29.00/month
Free Trial
Free
Subscription
Value for money

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Value for Money
4.2/5
Based on 2,499 user ratings
Compare value for money rating with alternatives
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Hootsuite Features

Hootsuite Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.2/5
Based on 2,499 user ratings
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Categories

Additional information for Hootsuite

Additional information for Hootsuite

Key features of Hootsuite

  • @mentions
  • API
  • Access control
  • Activity dashboard
  • Activity monitoring
  • Approval process control
  • Assignment management
  • Automated scheduling
  • Automatic content scheduling
  • Behavior tracking
  • Bulk scheduling
  • Calendar management
  • Campaign analysis
  • Campaign scheduling
  • Channels performance
  • Cloud content management
  • Collaboration tools
  • Communications calendar
  • Compliance management
  • Contact history
  • Content filtering
  • Content library
  • Content management
  • Content repository
  • Custom analytics reports
  • Custom fields
  • Custom forms
  • Customizable branding
  • Dashboard creation
  • Data visualization
  • Demographic data
  • Employee advocacy
  • Engagement analytics
  • Gather intelligence by tracking mentions of your brand
  • HIPAA compliance
  • Image library
  • Import/export data
  • Interactive reporting
  • Keyword tracking
  • Location tracking
  • Manage multiple contributors
  • Mobile alerts
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Optimize delivery
  • Performance appraisal
  • Permission management
  • ROI analytics
  • RSS feeds
  • Real time analytics
  • Real time reporting
  • Reporting & statistics
  • Reputational risk
  • Risk alerts
  • Search functionality
  • Search stream creation
  • Security notifications
  • Social analytics reports
  • Social media integration
  • Social media metrics
  • Social network marketing
  • Tagging
  • Tags & keywords
  • Task management
  • Team performance analytics
  • Third party integration
  • Trend tracking
  • Two-factor authentication
  • Update multiple networks in one step
  • Usage tracking
  • User access controls
  • User management
  • Visual analytics
  • Web analytics
  • Web forms
  • Web traffic reporting
  • Workflow management

Benefits

  • Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

  • Manage multiple contributors and share data and access without sharing passwords.

  • Work efficiently with social streams, tabs, and columns.

  • Fine-tune team collaboration by delegating messages and monitoring responses and progress.

  • Optimize delivery by choosing the best time and date to reach audiences.

  • Gather intelligence by tracking mentions of brands, industries, or search terms.

  • Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

  • Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

  • Build custom Social Analytics reports, or choose from a variety of pre-made templates.

  • Hootsuite FAQs

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite offers the following pricing plans:

    Starting from: $29.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Professional: $29/mo Team: $129/mo Business: starting at $599/mo Enterprise: contact for pricing (custom solutions)

    Q. What are the main features of Hootsuite?

    Hootsuite offers the following features:

    • @mentions
    • API
    • Access control
    • Activity dashboard
    • Activity monitoring
    • Approval process control
    • Assignment management
    • Automated scheduling
    • Automatic content scheduling
    • Behavior tracking
    • Bulk scheduling
    • Calendar management
    • Campaign analysis
    • Campaign scheduling
    • Channels performance
    • Cloud content management
    • Collaboration tools
    • Communications calendar
    • Compliance management
    • Contact history
    • Content filtering
    • Content library
    • Content management
    • Content repository
    • Custom analytics reports
    • Custom fields
    • Custom forms
    • Customizable branding
    • Dashboard creation
    • Data visualization
    • Demographic data
    • Employee advocacy
    • Engagement analytics
    • Gather intelligence by tracking mentions of your brand
    • HIPAA compliance
    • Image library
    • Import/export data
    • Interactive reporting
    • Keyword tracking
    • Location tracking
    • Manage multiple contributors
    • Mobile alerts
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Optimize delivery
    • Performance appraisal
    • Permission management
    • ROI analytics
    • RSS feeds
    • Real time analytics
    • Real time reporting
    • Reporting & statistics
    • Reputational risk
    • Risk alerts
    • Search functionality
    • Search stream creation
    • Security notifications
    • Social analytics reports
    • Social media integration
    • Social media metrics
    • Social network marketing
    • Tagging
    • Tags & keywords
    • Task management
    • Team performance analytics
    • Third party integration
    • Trend tracking
    • Two-factor authentication
    • Update multiple networks in one step
    • Usage tracking
    • User access controls
    • User management
    • Visual analytics
    • Web analytics
    • Web forms
    • Web traffic reporting
    • Workflow management

    Q. Who are the typical users of Hootsuite?

    Hootsuite has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Hootsuite support?

    Hootsuite supports the following languages:

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite has the following pricing plans:

    Free, Subscription

    Q. Does Hootsuite support mobile devices?

    Hootsuite supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Hootsuite integrate with?

    Hootsuite integrates with the following applications:

    Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

    Q. What level of support does Hootsuite offer?

    Hootsuite offers the following support options:

    Online Support, Knowledge Base, FAQs, Phone Support, Video Tutorials