Hootsuite

Hootsuite

Social media management & scheduling

4.4/5 (2343 reviews)

Hootsuite Overview

What is Hootsuite?

Hootsuite helps organizations use social media to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to various social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.

Hootsuite Overview

Pricing

Starting from
$29.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)


Hootsuite Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
Dutch, English, French, German, Italian and 5 others, Japanese, Polish, Portuguese, Spanish, Turkish

Screenshots

Hootsuite screenshot: Track and prove social ROI
Hootsuite screenshot: Track and prove social ROI Hootsuite screenshot: Schedule posts automatically Hootsuite screenshot: See a social content schedule at a glance Hootsuite screenshot: Search by keyword or location Hootsuite screenshot: Get an overview of key metrics Hootsuite screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Hootsuite screenshot: Set custom permission levels

Hootsuite Reviews

Hootsuite Reviews

Overall rating
4.4
/
5 2343 reviews
Excellent
1184

Very good
861

Average
247

Poor
40

Terrible
11

Value for Money
4.2
Features
4.2
Ease of Use
4.3
Customer Support
4.2
87% recommended this app
Virginia B.

Manage and schedule your tweets (and posts) for SUITE results


Shanna T.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.


Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Brady F.

Scheduling publications has never been easier.

It has saved me too much time in the management of social networks and without it this work that would have taken me much more time, in addition to giving me the function of user analysis i have been able to do all the metrics of our customers, to know what is the performance, interaction and growth of their social networks.


Virginia B.
Industry: Information Technology & Services
Company size: 51-200 Employees

Manage and schedule your tweets (and posts) for SUITE results

Used Weekly for 2+ years
Reviewed on 7/23/2018
Review Source: GetApp

Pros

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Cons

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Shanna T.
Industry: Marketing & Advertising
Company size: 501-1,000 Employees

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Used Weekly for 1-5 months
Reviewed on 1/13/2020
Review Source: Capterra

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Pros

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Cons

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Charity R.
Industry: Entertainment
Company size: Self Employed

Impressive free plan

Used Weekly for 1+ year
Reviewed on 12/12/2019
Review Source: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Pros

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Cons

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

Brie S.
Industry: Entertainment
Company size: 2-10 Employees

Mediocre at best

Used Daily for 6-12 months
Reviewed on 3/19/2019
Review Source: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Pros

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Cons

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Brady F.
Industry: Marketing & Advertising
Company size: 5,001-10,000 Employees

Scheduling publications has never been easier.

Used Daily for 2+ years
Reviewed on 9/30/2019
Review Source: Capterra

It has saved me too much time in the management of social networks and without it this work that would have taken me much more time, in addition to giving me the function of user analysis i have been able to do all the metrics of our customers, to know what is the performance, interaction and growth of their social networks.

Pros

This is the most complete software that allows you to manage all your networks from a single site, by providing better customer service and you know what happens at every moment and you can control it, the planner is wonderful gives you the convenience of specifying the time and day in which you want the publication, the reports are very detailed these help us to monitor trends and measure the continued growth of social networks that we carry. Actually i'm very satisfied with all the tools it provides, makes my life at work a little simpler by providing customers with quality results.

Cons

The only thing i don't like is that the free version is very limited, you have to go from once to the paid version if you want to enjoy the real benefits, and another thing is that the Hootsuite mobile application is slow and sometimes stops working because it is not fully developed yet.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.2/10
Based on 2,343 user ratings
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Hootsuite Pricing

Hootsuite Pricing

Starting from
$29.00/month
Free Trial
Free
Subscription
Value for money

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Professional: $29/mo

Team: $129/mo

Business: starting at $599/mo

Enterprise: contact for pricing (custom solutions)

Value for Money
4.2/5
Based on 2,343 user ratings
Compare value for money rating with alternatives
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Hootsuite Features

Hootsuite Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.2/5
Based on 2,343 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Hootsuite

Additional information for Hootsuite

Key features of Hootsuite

  • @mentions
  • API
  • Access control
  • Activity dashboard
  • Activity monitoring
  • Approval process control
  • Assignment management
  • Automated scheduling
  • Automatic content scheduling
  • Behavior tracking
  • Bulk scheduling
  • Calendar management
  • Campaign analysis
  • Campaign scheduling
  • Channels performance
  • Cloud content management
  • Collaboration tools
  • Communications calendar
  • Compliance management
  • Contact history
  • Content filtering
  • Content library
  • Content management
  • Content repository
  • Custom analytics reports
  • Custom fields
  • Custom forms
  • Customizable branding
  • Dashboard creation
  • Data visualization
  • Demographic data
  • Employee advocacy
  • Engagement analytics
  • Gather intelligence by tracking mentions of your brand
  • HIPAA compliance
  • Image library
  • Import/export data
  • Interactive reporting
  • Keyword tracking
  • Location tracking
  • Manage multiple contributors
  • Mobile alerts
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Optimize delivery
  • Performance appraisal
  • Permission management
  • ROI analytics
  • RSS feeds
  • Real time analytics
  • Real time reporting
  • Reporting & statistics
  • Reputational risk
  • Risk alerts
  • Search functionality
  • Search stream creation
  • Security notifications
  • Social analytics reports
  • Social media integration
  • Social media metrics
  • Social network marketing
  • Tagging
  • Tags & keywords
  • Task management
  • Team performance analytics
  • Third party integration
  • Trend tracking
  • Two-factor authentication
  • Update multiple networks in one step
  • Usage tracking
  • User access controls
  • User management
  • Visual analytics
  • Web analytics
  • Web forms
  • Web traffic reporting
  • Workflow management

Benefits

  • Update multiple networks in one step, including Twitter, Facebook, LinkedIn, Instagram and Pinterest.

  • Manage multiple contributors and share data and access without sharing passwords.

  • Work efficiently with social streams, tabs, and columns.

  • Fine-tune team collaboration by delegating messages and monitoring responses and progress.

  • Optimize delivery by choosing the best time and date to reach audiences.

  • Gather intelligence by tracking mentions of brands, industries, or search terms.

  • Feel comfortable with language localization including Arabic, Chinese, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai and Turkish.

  • Additional protection for Enterprise teams when posting to corporate social profiles from both web and mobile accounts.

  • Build custom Social Analytics reports, or choose from a variety of pre-made templates.

  • Hootsuite FAQs

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite offers the following pricing plans:

    Starting from: $29.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Professional: $29/mo Team: $129/mo Business: starting at $599/mo Enterprise: contact for pricing (custom solutions)

    Q. What are the main features of Hootsuite?

    Hootsuite offers the following features:

    • @mentions
    • API
    • Access control
    • Activity dashboard
    • Activity monitoring
    • Approval process control
    • Assignment management
    • Automated scheduling
    • Automatic content scheduling
    • Behavior tracking
    • Bulk scheduling
    • Calendar management
    • Campaign analysis
    • Campaign scheduling
    • Channels performance
    • Cloud content management
    • Collaboration tools
    • Communications calendar
    • Compliance management
    • Contact history
    • Content filtering
    • Content library
    • Content management
    • Content repository
    • Custom analytics reports
    • Custom fields
    • Custom forms
    • Customizable branding
    • Dashboard creation
    • Data visualization
    • Demographic data
    • Employee advocacy
    • Engagement analytics
    • Gather intelligence by tracking mentions of your brand
    • HIPAA compliance
    • Image library
    • Import/export data
    • Interactive reporting
    • Keyword tracking
    • Location tracking
    • Manage multiple contributors
    • Mobile alerts
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Optimize delivery
    • Performance appraisal
    • Permission management
    • ROI analytics
    • RSS feeds
    • Real time analytics
    • Real time reporting
    • Reporting & statistics
    • Reputational risk
    • Risk alerts
    • Search functionality
    • Search stream creation
    • Security notifications
    • Social analytics reports
    • Social media integration
    • Social media metrics
    • Social network marketing
    • Tagging
    • Tags & keywords
    • Task management
    • Team performance analytics
    • Third party integration
    • Trend tracking
    • Two-factor authentication
    • Update multiple networks in one step
    • Usage tracking
    • User access controls
    • User management
    • Visual analytics
    • Web analytics
    • Web forms
    • Web traffic reporting
    • Workflow management

    Q. Who are the typical users of Hootsuite?

    Hootsuite has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Hootsuite support?

    Hootsuite supports the following languages:

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    Q. What type of pricing plans does Hootsuite offer?

    Hootsuite has the following pricing plans:

    Free, Subscription

    Q. Does Hootsuite support mobile devices?

    Hootsuite supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Hootsuite integrate with?

    Hootsuite integrates with the following applications:

    Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

    Q. What level of support does Hootsuite offer?

    Hootsuite offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials