Loyalty+
About Loyalty+
Capillary Technologies provides a B2B SaaS platform that helps power omnichannel loyalty management and customer engagement solutions across 30+ countries covering Middle East, SEA, India, China and the US. Capillary was founded in 2008 and is headquartered in Singapore with development centres in India and China. Capillary’s platform is being used by 400+ enterprises including the likes of Walmart, Yum! Brands, VF Corporation, Shell, Al-Futtaim Group, Petron, BPCL, VIG (Vietnam Investments Group) among many others. Capillary’s platform powers 35,000+ stores, 300+ million consumers and 100+ loyalty programs.
Capillary provides solutions that enable brands to run their Loyalty Programs (Loyalty+), get a 360 degree view using a Consumer Data Platform (Insights+) and use the insights to drive AI powered personalised engagement across channels (Engage+). The Loyalty+ platform provides a configurable loyalty engine with built-in capabilities to setup & manage multi-tier loyalty programs, reward non-transactional events, setup & manage a rewards marketplace, setup & manage coupons & offers and can be extended to manage multi-brand group & coalition loyalty programs.
Capillary powers 100+ loyalty programs across the world and our customers are very accurately able to measure the loyalty program ROI using our proprietary Loyalty Delivered Sales framework. The leading programs using Capillary’s solution have seen a >20% impact on their topline sales by using Capillary’s Loyalty+ platform.
Key benefits of Loyalty+
Configurable platform with a built-in rule engine to support any type of loyalty implementation.
Track and reward non-transactional & behavioural events in real-time.
In-built capability for gamification, rewards marketplace, engagement and liability reporting.
Integrated with social platforms – WeChat, WhatsApp, LINE, Facebook, Instagram, VIBER and more.
AI powered and cloud hosted platform that can support large scale implementations (multiple programs live with >50 million members).
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Reviews
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- Industry: Chemicals
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Simple to use but highly customizable tool
Reviewed on 2020-09-16
Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past -...
Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support.
Pros
The Campaign Automation is absolutely easy to use and saves a lot of time. The reporting from the Campaign Tool is truly insightful.
Cons
Mobile Interface will be helpful for reviewing.
- Industry: Retail
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
A great partnership depends on 3 things: the product, the implementors & their agility for...
Reviewed on 2020-08-17
Working on loyal customers is a given for any business.
Hence one needs the tools to monitor it...
Working on loyal customers is a given for any business.
Hence one needs the tools to monitor it and take pro-active decisions to ensure that customers remain active, frequent & do not lapse. This is a good system to keep score of everything related to customers as well as your own sales team.
However, the strategy still has to come from the business and data analyst and is not provided by the system.
Pros
The success of any software /system implementation depends not just on the software product but also on:
a. the knowledge & expertise that Capillary as vendor have on the subject of "Loyalty" that their system is supposed to fulfill.
b. the ability to assist the client to implement the best business practices through their system
c. easy and convenience of implementation
d. the exchange of industry knowledge to benefit all partners.
It's very easy to use & accountability can be measured.
Cons
It's too vast in its features. Hence, their services have been broken down into small individual modules.
However, this makes it a challenge to get access to everything & hence difficult to operate independently in absence of services from their team or an in-house resource dedicated for it.
- Industry: Retail
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
Product Review
Reviewed on 2020-11-26
Pros
Easy to be adopted by the Stores as it is per customized level of their interest.
Cons
Complex system from backend reporting point view
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
A CRM that works for you
Reviewed on 2021-01-08
In our category our focus is more on driving multiple visits and thus continuous engagement with...
In our category our focus is more on driving multiple visits and thus continuous engagement with all buyers.
Pros
The most important thing is that the software is flexible and thus works at multiple levels for the organisation. At store level and at headquarters for different asks.
The ability to manage campaigns and deliver attribution is very important and Capillary has that.
Cons
Cross referencing multiple filters is not possible and requires the Capillary team to step in which is a bit of a letdown.
Also would love if they built it to be having a lead management to CRM flow.
Alternatives Considered
Salesforce Sales CloudReasons for Switching to Loyalty+
Value for money and comfort with the team- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Great product to manage the CRM and Loyalty
Reviewed on 2020-10-20
Great product and a great team behind it
Great product and a great team behind it
Pros
Ability to perform campaigns with extensive amount of conditions / filters without our employees having access to the customer database. Capillary team will actively follow up and provide suggestions to run more campaigns to achieve the ROI. The system also provides a large number of reports which makes analyzing the trends as well as campaign performance easy
Cons
We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement. I believe this was mainly due to the IDR currency having high values for every transaction. But we managed to do workarounds that achieve what we needed
Loyalty+ FAQs
Below are some frequently asked questions for Loyalty+.Q. What type of pricing plans does Loyalty+ offer?
Loyalty+ offers the following pricing plans:
- Starting from: US$30,000.00/year
- Pricing model: Subscription
- Free Trial: Not Available
We provide a scalable pricing model that grows as you realize more value from your loyalty implementation. This is a function of the number of members and value of loyalty delivered sales. Please reach out to [email protected] for more details and a customized quote.
Q. Who are the typical users of Loyalty+?
Loyalty+ has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Loyalty+ support?
Loyalty+ supports the following languages:
English
Q. Does Loyalty+ support mobile devices?
Loyalty+ supports the following devices:
Q. What other apps does Loyalty+ integrate with?
We do not have any information about what integrations Loyalty+ has
Q. What level of support does Loyalty+ offer?
Loyalty+ offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
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