--- description: Detailed reviews on Equip360 based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Equip360 with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Equip360 Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [B2B eCommerce Platform Software](/directory/2627/b2b-ecommerce-platform/software) > [Equip360](/software/1985207/genalpha-equip) # Equip360 Canonical: https://www.getapp.ca/software/1985207/genalpha-equip > Equip360 is a cloud-based B2B digital commerce platform designed to help OEMs and aftermarket organizations manage product catalogs, business analytics, and sales operations on a centralized platform. Administrators can store product information and bill of materials (BOM) in a relational database. > > Verdict: Rated **4.2/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 5 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Genalpha - **Location**: Brookfield, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$150,000.00 - **Pricing Details**: Contact GenAlpha for pricing information - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English, French, German, Polish, Portuguese, Spanish, Vietnamese - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana and 174 more ## Features - Activity Dashboard - Bills of Material - Bulk Ordering - Catalog Creation - Catalog Management - Categorization/Grouping - Communication Management - Content Library - Content Management System (CMS) Software - Cross Selling Functionality - Customer Accounts - Customer Management - Customization - Data Synchronization - ERP integration - Email Marketing Software - For B2B - For Customer Use - Kitting - Merchandising ## Integrations (12 total) - AutoCAD - Google Analytics 360 - Infor SyteLine Equipment Rental & Service - Intergy - JD Edwards EnterpriseOne - Kinetic - LogMeIn Rescue - Mailchimp - Oracle JDeveloper - QuickBooks Online Advanced - SAP Business One - authorize.net ## Support Options - Email/Help Desk - Knowledge Base Software - Phone Support - Chat ## Category - [B2B eCommerce Platform Software](https://www.getapp.ca/directory/2627/b2b-ecommerce-platform/software) ## Related Categories - [Product Configurator Software](https://www.getapp.ca/directory/142/product-configurator/software) - [eCommerce Platforms](https://www.getapp.ca/directory/744/ecommerce/software) - [Multi-Channel eCommerce Software](https://www.getapp.ca/directory/1065/multi-channel-ecommerce/software) - [Catalog Management Software](https://www.getapp.ca/directory/188/catalog-management/software) - [B2B eCommerce Platform Software](https://www.getapp.ca/directory/2627/b2b-ecommerce-platform/software) ## Alternatives 1. [Cin7 Omni](https://www.getapp.ca/software/102567/cin7) — 4.3/5 (600 reviews) 2. [Sana Commerce](https://www.getapp.ca/software/104143/sana-commerce) — 4.6/5 (74 reviews) 3. [WizCommerce](https://www.getapp.ca/software/2072409/wizcommerce) — 4.6/5 (11 reviews) 4. [fabric](https://www.getapp.ca/software/2048098/fabric) — 4.5/5 (15 reviews) 5. [Znode](https://www.getapp.ca/software/2051253/znode) — 5.0/5 (3 reviews) ## Reviews ### "Equip your ebusiness for success\!" — 5.0/5 > **Amanda** | *July 23, 2020* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: This software has provided our customers an easy to use and stable solution with multiple efficiency tools based on their requests and navigation patterns. The customer focused and business driven development process ensures an agile and responsive platform for our customers. Strong release and responsive support teams. At launch we started with less than 15% of our customers entering orders online, today we are over 80% with increases each month. > > **Cons**: Our wish list of features to improve in our eCommerce solution stem from limitations in our ERP system. Equip has worked closely with us to address many of these limitations, yet our Kit functionality continues to be an area of focus. > > Equip has worked closely with our company to deliver a robust eCommerce channel for our customers. This platform has allowed us to grow sales with current customers and reach new customers. They have anticipated both ours and our customers needs and supported us both in implementing new features and timely solutions. Equip works closely with their clients to guide them in using eCommerce features, data analytics, and best practices to successfully market/sell their products and stay ahead of issues. The business partnership with Equip has been critical to our company's strategy plans. ----- ### "Great Experience\!" — 5.0/5 > **Jessica** | *December 6, 2021* | Retail | Recommendation rating: 10.0/10 > > **Pros**: From an administrator standpoint, this software is very easy to use. After speaking with many of our site users, the general consensus is that this software is easy to navigate and very user-friendly. > > **Cons**: I don't know if there is anything that qualifies as something I like least. My experience has been great all-around\! > > Everything about this software, including the GenAlpha team, has been nothing short of awesome. Equip is very user-friendly for both internal and external users. Every update brings more tools to assist the customer with searching for and purchasing parts. Changes can be easily made by an administrator, or a help ticket can be submitted with ease for more complicated changes or updates. The responsiveness of the support team is 10/10. ----- ### "Difficult to navigate" — 3.0/5 > **Debra** | *June 24, 2021* | Financial Services Software | Recommendation rating: 2.0/10 > > **Pros**: Able to pre-fill forms and retrieve client data with little effort. It is easy to sort and find my client by name. > > **Cons**: I find the program difficult to work through. It's not intuitive. Often, I get to the end of my date entry and am met with an error. I know I didn't skip any steps, but I have to click the error message to return to a screen that never showed up in the first place. > > We are forced to use this software at my company. It is supposed to make the process faster and easier, but it really takes longer than our old method. I'm sure it's a learning curve, but I'm not thrilled. ----- ### "Great Customer Support" — 4.0/5 > **AMINDA** | *September 15, 2020* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: As an Admin of the site, I like most that I get quick resolution to my issues and concerns. I appreciate the time the developers take to listen to suggestions for improvement. I like that the developers are always improving the software to keep it current with other sites features. I like that this software interfaces well with SAP. > > **Cons**: I feel that the use of facets could be improved. I feel the challenges we have with the software stem more from our internal data, and less from the software. ----- ### "GenAlpha Review" — 4.0/5 > **Tamika** | *September 15, 2020* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: What I like most about the software is the ease of use. > > **Cons**: What I like least about the software is the search capability. The global search feature seems a little glitchy at times. > > My overall experience has been pleasant. The product/software works well with all of the ins and outs that the company needs. Working with the personnel has been great. They listen to the changes needed and implement those changes to best fit the companies needs. ## Links - [View on GetApp](https://www.getapp.ca/software/1985207/genalpha-equip) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data