--- description: Detailed reviews on B2B Intent based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare B2B Intent with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: B2B Intent Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/1795/buyer-intent/software) > [B2B Intent](/software/176887/b2b-intent) # B2B Intent Canonical: https://www.getapp.ca/software/176887/b2b-intent Page: 1 / 3\ Next: [Next page](https://www.getapp.ca/software/176887/b2b-intent?page=2) > B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter > > Verdict: Rated **4.1/5** by 33 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of B2B Intent \- See who’s researching your software, your competitors, or at risk for churn. - Orchestrate personalized buying experiences - Run plays that break into deals, displace competitors, and retain customers considering alternatives. - Avoid wasting sales and marketing resources on buyers who aren’t in-market. - Grow more efficiently by attracting the customers you want and growing lifetime value. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 33 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Gartner Digital Markets - **Founded**: 1999 ## Commercial Context - **Pricing Details**: Pricing information is provided by Gartner Digital Markets. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - AI/Machine Learning - API - Activity Tracking - Alerts/Notifications - B2B Lead Generation - Behavior Tracking - CRM Software - Competitive Analysis - Content Management System (CMS) Software - Conversion Rate Optimization - Customer Activity Tracking - Customer Segmentation - Customizable Fields - Customizable Reports - Data Enrichment - Data Import/Export - Data Synchronization - Data Visualization Software - Database Support - Demographic/Firmographic Data ## Integrations (8 total) - 6sense - HubSpot CRM - LinkedIn Marketing Solutions - Marketo Engage - Salesforce Platform - Salesforce Sales Cloud - Salesforce Starter - Snowflake ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support ## Category - [Buyer Intent Software](https://www.getapp.ca/directory/1795/buyer-intent/software) ## Related Categories - [Buyer Intent Software](https://www.getapp.ca/directory/1795/buyer-intent/software) - [Predictive Lead Scoring Software](https://www.getapp.ca/directory/678/predictive-lead-scoring/software) - [Account Based Marketing Software](https://www.getapp.ca/directory/1133/account-based-marketing/software) - [Sales Enablement Software](https://www.getapp.ca/directory/605/sales-enablement/software) ## Alternatives 1. [ZoomInfo Sales](https://www.getapp.ca/software/174487/zoominfo) — 4.1/5 (317 reviews) 2. [TrustRadius](https://www.getapp.ca/software/2050354/trustradius) — 4.4/5 (91 reviews) 3. [Lead Forensics](https://www.getapp.ca/software/119211/lead-forensics) — 4.5/5 (235 reviews) 4. [Seamless](https://www.getapp.ca/software/2051061/seamless-ai) — 4.5/5 (487 reviews) 5. [Apollo.io](https://www.getapp.ca/software/122751/apollo-io) — 4.5/5 (387 reviews) ## Reviews ### "Great product, great results\!" — 5.0/5 > **VALERIE** | *January 26, 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: I am an end user, but I have had a wonderful experience thanks to many, many lead results. > > **Cons**: The integration process took a little longer than we were expecting, but we were able to get where we needed to be relying on your customer success team. > > Increased lead results, consistency with the lead generation, and quality API setup to maximize integrations. ----- ### "Intuitive integration, mixed results" — 4.0/5 > **Melissa** | *March 16, 2023* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: It was easy to create multiple audiences based on intent and awareness and had a smooth integration with LinkedIn. > > **Cons**: Nothing was difficult to utilize, it was all very intuitive. I would say I had higher expectations for audience size, and I had to combine High and Medium intent/awareness data to achieve a sizeable target audience. > > Overall, we surprisingly saw the most lift with low intent/awareness accounts and less engagement from the accounts with high intent/awareness. Our main goal was to layer the audiences from Buyer Discovery with our named account lists to refine our targeting; results were flat between campaigns that utilized intent data and campaigns that did not. While we didn't see any increase to our Cost per Lead, we also did not increase the lead volume as expected. ----- ### "Ok product horrible support" — 2.0/5 > **Brian** | *January 21, 2021* | Design | Recommendation rating: 0.0/10 > > **Pros**: Nothing great about the product. It provides decent data but we have more success with other types of content. > > **Cons**: Many of the high intent accounts weren't truly high intent. The support from them was, typical Gartner, horrible. ----- ### "Really good info, but have a strategy to use it\!" — 5.0/5 > **Rahat** | *March 19, 2023* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Amazing service and support. Gartner go above and beyond to make you successful and have really good reps. > > **Cons**: I have experienced any cons. Just have a LinkedIn, SDR, ABM strategy before hand and think about how you are going to use the data. ----- ### "Great Way for Targeting Leads" — 4.0/5 > **Lindsay** | *January 21, 2021* | Financial Services Software | Recommendation rating: 9.0/10 > > **Pros**: I love the amount of information available about organizations who might be researching your Gartner profile. Not only if they're viewed your page, but if they've compared you to your competitors and what exact keywords they are searching for. The chart is extremely user friendly and easy to read. The sortable columns make it great for being able to prioritize the data. > > **Cons**: I haven't found the "Engagement", "Awareness" and "Intent" scores to be overly relevant. Meaning, reaching out to organizations who have scored "very high" in any of these categories has not led me to quicker conversations or better leads. ----- Page: 1 / 3\ Next: [Next page](https://www.getapp.ca/software/176887/b2b-intent?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/176887/b2b-intent) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data