ZoomInfo

Lead generation and buyer intent data for B2B organizations

4.4 /5 (107 reviews) Write a Review!

ZoomInfo Overview

What is ZoomInfo?

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to inform sales and marketing teams. The solution is designed to help teams identify and prioritize prospect companies that signal intent via various channels. Intent insights are provided for online research activities, organizational changes, funding announcements, company mergers, technology adoptions, and more. ZoomInfo can integrate with Salesforce, Marketo, HubSpot, SugarCRM, and others.

Using intent data technology plus an in-house team of dedicated researchers, ZoomInfo keeps teams informed on critical prospect activity. Teams can set up automated alerts for specified organizations and new opportunities. The WebSights tool captures and reveals website and landing page visitors. Additionally, ZoomInfo's workflows feature allows teams to set rule-based triggers in order to save time. This feature ensures that customer activities are instantly followed by automated tasks within ZoomInfo and any applicable integrated systems. ZoomInfo also offers an InboxAI tool that integrates with email systems and collects data from communications with prospects/customers to provide additional insights.

ZoomInfo Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Value for money

Please contact ZoomInfo directly for pricing details.


ZoomInfo Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

ZoomInfo - company list
ZoomInfo - company scoops
ZoomInfo - company details
ZoomInfo - company org chart
ZoomInfo - rules and triggers
ZoomInfo video ZoomInfo screenshot: ZoomInfo - company list ZoomInfo screenshot: ZoomInfo - company scoops ZoomInfo screenshot: ZoomInfo - company details ZoomInfo screenshot: ZoomInfo - company org chart ZoomInfo screenshot: ZoomInfo - rules and triggers

ZoomInfo Reviews

ZoomInfo Reviews

Overall rating
4.4
/
5
Excellent
60

Very good
30

Average
13

Poor
3

Terrible
1

Value for Money
4
Features
4.3
Ease of Use
4.6
Customer Support
4
84% recommended this app
Joram K.

the best user intuitive and user friendly lead generation software

if you need a software that can give you access to raw data for lead generation,look no further


Ben O.

Zoominfo Review

Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info.

There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using:

- Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price)
- Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database)


Mike A.

Great addition to our tech stack


Julian L.

Easily the worst company I've ever done business with

TL;DR — This company does not care one iota about customer service. They do not care about you or your business. They don't care about maintaining a good relationship in the pit of a pandemic. And even when times are fine, they don't care about giving you what they said they'd give you.

Here’s the experience
* I spent three months telling the sales rep exactly what I needed.
* Each time I explained it, she said something like, “Our plans just changed since last we spoke, but yes our current offer can meet your needs.” Confusing as all get-out every time she explained it.
* Finally decided to try it, because since they’ve bought out their competitors they’re the only one we could use.
* After two days we realized something was very wrong.
* They basically said, “Oh you need another plan for that.” Note: we did exactly what we said we’d do.
* Kicked it up to sales person’s manager: After 5 mins of listening, “Shoot, we’ve got you on the wrong plan.” Did they change our plan and admit their mistake? Nope... 363 days with the wrong plan and nothing we could do about it but give them more money and hope it would be different.
* We improvised with what we had as best we could, lost a lot of time, didn’t yield what we needed.
* Nine months later I get a surprising call from their collections agency telling me I have to pay a bill. These guys never called me, never sent an “in this together” email. In April, the pit of the pandemic, they just shot me over to collections. Wow.


Sam A.

Easy to use but not always accurate

I've always used ZoomInfo to verify company headcount of companies and its been amazing


Joram K.
Industry: Information Services
Company size: 201-500 Employees

the best user intuitive and user friendly lead generation software

Used Daily for 2+ years
Reviewed on 2019-05-27
Review Source: Capterra

if you need a software that can give you access to raw data for lead generation,look no further

Pros

Zoom-info allows one to get information on leads including full names,job title, and there current direct phone numbers, mobile phone number, job titles and both work and personal email addresses, they have also greatly improved on the user experience with additional of LinkedIn links that allows for verification, also one gets access to the company revenue information and number of employees and the head quarters physical address,

Cons

so far so good, it is more user friendly and has a new arrangement for data information display

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ben O.
Industry: Information Technology & Services
Company size: 51-200 Employees

Zoominfo Review

Used Daily for 2+ years
Reviewed on 2020-04-20
Review Source: Capterra

Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info.

There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using:

- Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price)
- Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database)

Pros

The accuracy of the data. Zoominfo has more direct dials, including cell phone numbers and desk extensions, than any contact database on the market.

Zoominfo also provides emails for just about all of the contacts in it's database and does a good job of verifying/updating these contacts/emails regularly.

Cons

Zoominfo has very detailed data across all firmographics, but their employee count for small businesses (between 5-15 employees) is often inaccurate. For instance, in populating a list of companies with 10 or more employees, a lot of those 10-person companies may only have one or two... Not a big deal, in considering their accuracy for companies with over 20 employees and all the other pros.

It use to be a 'steal', but the pricing has continued to increase since Discoverorg purchased it. Still a very reasonable price for it's value, but it is becoming frustrating as the costs continue to increase significantly. They have a minimum, which amounts to ~$5,000/yr, which makes it inaccessible to individual users.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Mike A.
Industry: Computer Software
Company size: 51-200 Employees

Great addition to our tech stack

Used Daily for 2+ years
Reviewed on 2020-12-10
Review Source: Capterra

Pros

After using ZoomInfo for 2+ years, it has greatly improved my workflow processes for prospecting new sales leads and finding detailed contact information. Prospect and company contact information is updated frequently which has saved me a lot of time while prospecting. We have ZoomInfo integrated into our CRM allowing a streamlined workflow. Another positive about ZoomInfo is the ability to view similar competitors of the companies I'm researching so that I can fill my pipeline more quickly.

Cons

Since using ZoomInfo, I have had zero complaints. Highly recommend!

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Julian L.
Industry: Events Services
Company size: 2-10 Employees

Easily the worst company I've ever done business with

Used Weekly for 1+ year
Reviewed on 2020-09-10
Review Source: Capterra

TL;DR — This company does not care one iota about customer service. They do not care about you or your business. They don't care about maintaining a good relationship in the pit of a pandemic. And even when times are fine, they don't care about giving you what they said they'd give you.

Here’s the experience
* I spent three months telling the sales rep exactly what I needed.
* Each time I explained it, she said something like, “Our plans just changed since last we spoke, but yes our current offer can meet your needs.” Confusing as all get-out every time she explained it.
* Finally decided to try it, because since they’ve bought out their competitors they’re the only one we could use.
* After two days we realized something was very wrong.
* They basically said, “Oh you need another plan for that.” Note: we did exactly what we said we’d do.
* Kicked it up to sales person’s manager: After 5 mins of listening, “Shoot, we’ve got you on the wrong plan.” Did they change our plan and admit their mistake? Nope... 363 days with the wrong plan and nothing we could do about it but give them more money and hope it would be different.
* We improvised with what we had as best we could, lost a lot of time, didn’t yield what we needed.
* Nine months later I get a surprising call from their collections agency telling me I have to pay a bill. These guys never called me, never sent an “in this together” email. In April, the pit of the pandemic, they just shot me over to collections. Wow.

Pros

The data quality is good and has improved over the past few years. This has been accomplished through numerous acquisitions of competitors, and either they were always a terrible company or the disarray from M&A has cast them into such chaos that all they can do is sell whatever they can get people to agree to buying, and operate a platform.

Whatever benefit they provide is so overwhelmingly overshadowed by their apathy and lethargy as a firm that I'm repeatedly reminded of interactions with corrupt functionary bureaucrats in failed states every time I deal with them. This may sound like hyperbole, but I assure you that it is not. I specialize in emerging markets and the only time I've ever seen behavior like I have at this company is in the most forgotten and ungoverned parts of the world — the places where if you don't like what they're serving, or if they didn't do what they promised, you can just go shove it or pay them more and hope that you finally get what you need... eventually.

Cons

We were sold the wrong benefits despite roughly three months of discussing our needs with the sales rep, and the company did absolutely nothing to amend this despite the sales manager's first impression on reviewing the problem being, "Oh shoot, we've got you on the completely wrong plan." So I'm not sure because it only sometimes met our needs and the company never revised our plan and blithely ignored our requests for them to do so.

Response from ZoomInfo

Hi Julian,

I am very sorry to hear about the negative experience you had with us. This is absolutely in no way how we conduct ourselves with our customers. As always, we appreciate your feedback and are continuously looking to improve. If you could please email me at [email protected] I would love to chat more with you in hopes I can help resolve any issues you are currently having and figure out a way with you to avoid any miscommunication in the future.

Thank you,
Colbie Blaisdell, ZoomInfo Customer Marketing

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Sam A.
Industry: Computer Software
Company size: 201-500 Employees

Easy to use but not always accurate

Used Daily for 6-12 months
Reviewed on 2020-10-13
Review Source: Capterra

I've always used ZoomInfo to verify company headcount of companies and its been amazing

Pros

ZoomInfo is generally good for providing an all round set of key information a Sales person will need to prospect leads, however for Europe it doesn't seem to always score right with regards to the us of technology. It's definitely a lot stronger in the US.

Cons

The fact that info isn't as accurate in Europe as it is in the US. My colleagues in the US tend to use it more

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
8.4/10
Based on 107 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

ZoomInfo Pricing

ZoomInfo Pricing

Starting from
N/A
Free Trial
Value for money

Please contact ZoomInfo directly for pricing details.

Please contact ZoomInfo directly for pricing details.

Value for Money
4/5
Based on 107 user ratings
Compare value for money rating with alternatives
Compare with alternatives

ZoomInfo Features

ZoomInfo Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.3/5
Based on 107 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for ZoomInfo

Additional information for ZoomInfo

Key features of ZoomInfo

  • CRM Integration
  • Contact Database
  • Customer Segmentation
  • Data Import/Export
  • Data Integration
  • Lead Capture
  • Lead Scoring
  • Prospecting Tools

ZoomInfo FAQs

ZoomInfo FAQs

Below are some frequently asked questions for ZoomInfo.

Q. What type of pricing plans does ZoomInfo offer?

ZoomInfo offers the following pricing plans:

Free Trial: Available

Please contact ZoomInfo directly for pricing details.

Q. What are the main features of ZoomInfo?

ZoomInfo offers the following features:

  • CRM Integration
  • Contact Database
  • Customer Segmentation
  • Data Import/Export
  • Data Integration
  • Lead Capture
  • Lead Scoring
  • Prospecting Tools

Q. Who are the typical users of ZoomInfo?

ZoomInfo has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Q. What languages does ZoomInfo support?

ZoomInfo supports the following languages:

English

Q. Does ZoomInfo support mobile devices?

ZoomInfo supports the following devices:

Android, iPhone, iPad

Q. What other apps does ZoomInfo integrate with?

ZoomInfo integrates with the following applications:

Bullhorn, Bullhorn, Marketo Engage, Microsoft Dynamics 365 Business Central, Oracle Eloqua, Pipedrive, SalesLoft, Salesforce Sales Cloud, SugarCRM, Zoho CRM

Q. What level of support does ZoomInfo offer?

ZoomInfo offers the following support options:

Phone Support, Online Support, FAQs