Certainly is a powerful Conversational AI Chatbot builder

About Certainly

About Certainly

Certainly is a Conversational AI Platform made for ecommerce and customer service. Through our next-generation technology, companies are able to deliver exceptional experiences and scale their growth. Insights from zero-party data from conversations with visitors ensure fewer product returns, lower cart abandonment and higher customer lifetime value.

Certainly is on a mission to help businesses build awesome user experiences by creating a digital twin of their best salesperson.

We want to fix how companies communicate digitally with people by building a truly interactive experience, based on conversation instead of clicks. Forget about transactions. Your new focus is to build loyal, long-term relationships and create returning customers.

The Certainly Conversational AI software connects seamlessly across the platforms you run your business on.
From customer care, sales and marketing to community, HR and management, it’s your new conversational interface that turns any user interaction into a frictionless, convenient & relevant user experience.

Key benefits of Certainly

"Intuitive Certainly AI Chatbot Builder & AI Manager made for line-of-business people."

"Proprietary, state-of-the-art, multilingual AI able to detect any language your customers speak, and able to respond in English, Spanish, German, Italian, Portuguese, French, Dutch, Polish, Finnish, Swedish, Norwegian, Russian, Romanian, Danish and more."

"24.000+ pre-made sentences and sentiment analysis to understand what your customers want and how they feel."

"No or low coding integrations: template integrations configurable by customer service and marketeers, and low-code configuration for new integrations, effectively decreasing up to 90% of development time."

"Configurable chat widgets: multiple, no-coding chat widget options for your website, mobile app or via API and URL."

"Hyper personalisation: mix website meta data, CRM data and behavioural data to segment users and personalize any conversation."

"Rich analytics tool to understand user journeys and improve performance."

"Multiple REST APIs for AI training, chatbots, reporting, conversation triggers and more."

"From do it yourself to end-to-end solution: Get the help you need from the Certainly customer community, Certainly humans, Certainly Supportbot or our partner network."

"Extensive, continuously updated documentation, how-to videos and deep-dive guides."


Business size



Belgium, Canada, Germany, Denmark, Spain and 9 others, United Kingdom, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Sweden, United States

Supported Languages

Danish, Dutch, English, Finnish, French and 9 others, German, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish


Certainly Software - E-commerce chatbot with product suggestions
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Certainly video
Certainly video
Certainly video
Certainly Software - E-commerce chatbot with product suggestions


Total features of Certainly: 59

  • AI/Machine Learning
  • API
  • Auto-Responders
  • Campaign Analytics
  • Campaign Management Software
  • Chat Transcript
  • Chat/Messaging
  • Chatbot Software
  • Code-free Development
  • Contextual Guidance
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Complaint Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Email Distribution
  • File Management
  • File Sharing Software
  • File Transfer
  • For Developers
  • For Sales Teams/Organizations
  • IVR / Voice Recognition
  • Intent Recognition
  • Live Chat Software
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Language
  • Natural Language Processing
  • Natural Language Search
  • Pre-Configured Bot
  • Proactive Chat
  • Process/Workflow Automation
  • Push Notifications Software
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Consumer-facing Chat
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring Software
  • Speech Recognition Software
  • Speech-to-Text Analysis
  • Template Management
  • Third Party Integrations
  • Transcripts/Chat History
  • Transfers/Routing
  • Website Management
  • Website Visitor Tracking
  • Widgets
  • eCommerce Management



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Overall rating

4.3 /5
Value for Money
Ease of Use
Customer Support Software

Already have Certainly?

Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 12
David E.
Overall rating
  • Industry: Entertainment
  • Company size: 201-500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Strong & very reasonably priced bot solution from a service oriented company.

Reviewed on 2020-04-15


Implementation was much easier than anticipated. While not completely painless & without challenges, we were able to integrate with our Zendesk instance without any programmer resources - no dependencies here!

(Some handholding by the BotXO service team was needed though! Which brings us to the next point...)

Absolutely fantastic customer service. Whenever I hit a snag, their team is super fast to respond & they go above and beyond in explaining best practices & often proposing clever solutions to what I'm trying to achieve.

Their detailed responses & level of service exceeded my expectations - high praise coming from a CS professional. [SENSITIVE CONTENT HIDDEN] in particular has been a joy to work with.

And look, their customer newsletters have a "request a feature" button. How awesome is that? Don't see many vendors actively seeking feature requests so openly.

The conversation flow testing feature is fantastic. It shows the bot conversation on one side and the bots current state and decisionmaking next to it. Great for troubleshooting issues!


The UI inside the platform is a little clunky. I like the general idea of setting up a flowchart - it's a great way to visualize the conversation flows. But setting up and modifying modules is clunky and it can feel like it takes twice as many clicks as it should to set up and connect modules.

Some functionality feels like a "hack" rather than a fully polished feature. I.e. while it is possible to start a conversation at a specific point in the tree based on the URL of the page the customer is on, it requires multiple rather un-intuitive steps.

There is a tagging/labeling feature which let you designate colors & tags for modules, but I'd love to see this taken further. It would be easier to read the flow of your bot though if it was possible to say, draw boxes to designate certain "areas" / boxes (i.e. Technical support)

Some of the webhooks are confusing to set up, at least as a non-programmer. BotXO has the right idea already by making pre-made templates. Some templates were confusing to set up though which caused some frustration. I'd imagine this would not be a problem for teams implementing the bot with programmer resources available.

Not really a point regarding the software... but their help center could be more comprehensive. This has been mostly mitigated by their excellent support team, but I try to self-service whenever possible. There have been times where better documentation would've been preferred over filing a ticket.

Casper M.
Overall rating
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Bot software that works

Reviewed on 2020-02-27

I start my onboarding process through the bot. Secondly presale questions. The more time you put in...

I start my onboarding process through the bot. Secondly presale questions. The more time you put in the software, the better your bot gets.


The integration options. Secondary the drag n drop interface, where you build your magic.


Like any other skill you try to learn, it takes time before you master the skill.

Response from BotXO

Dear Casper. Thank you for your feedback! We are very pleased to hear that you are happy with our chatbot software solution. We look forward to following you on your chatbot journey. The BotXO Team

Benjamin D.
Overall rating
  • Industry: Insurance Software
  • Company size: 501-1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Worth the monet

Reviewed on 2020-02-27


Easy to get started
Great support and people that are dedicated and listen to inputs. Worth the money


The lack of Analytics data
The confusing setup when the bot is large

Response from BotXO

Dear Benjamin. Thank you for your feedback! We are happy to hear that you found it easy to get started with our BotXO Platform and that you find our product worth the money. We are always working on advancing the features within the platform as well as improving the setup of the platform and we highly appreciate your feedback! We are happy to support you more in the future as your chatbot grows. The BotXO Team

Peder R.
Overall rating
  • Industry: Education Management
  • Company size: 501-1,000 Employees
  • Used Other for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great software to build your chatbot

Reviewed on 2020-02-26

Im teaching, and we have great pleasure in making our students build different solutions for...

Im teaching, and we have great pleasure in making our students build different solutions for different industries, in order how to learn to build a chatbot, and to learn about the industries. My experience is that my students also feel its user friendly and easy to get started with the BOTXO software.


It is a very user friendly and easy to set up. Has great customer support, and advanced NLU(Natural Language Understanding) module for Danish and other minor languages!


Not really any, I feel like this is a great choice.

Response from BotXO

Dear Peder. Thank you! We are very happy to hear that you and your students at KEA have had a good experience using the BotXO Platform and advanced NLU modules and that you are happy with the customer support you have gotten throughout the journey. We highly appreciate your feedback! The BotXO Team

Regin J.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10


Reviewed on 2020-03-29

The AIO team was not technical, but with BotXO they could manage complex dialogue flows without...

The AIO team was not technical, but with BotXO they could manage complex dialogue flows without being overwhelmed by their complexity. BotXO’s intuitive interface was suitable for the customers as well.

The onboarding process was a positive experience for the AIO team. The switch from DialogFlow to BotXO happened smoothly.

The AIO team have very good communication with the team at BotXO and can collaborate on the product.


The aio team did not want an app with limited conversations. They didn’t want an FAQ bot, but something that would flow as a natural conversation. BotXO was able to handle both huge amounts of content and complicated dialogues.


Not much to say here, really. It’s always a Challenge ti learn something new, but We Got the help we needed all along.

Response from BotXO

Dear Regin, thank you for your review! We are happy to hear your positive feedback and look forward to following you on your conversational AI journey. The BotXO Team

Showing 5 reviews of 12 Read all reviews

Certainly FAQs

Below are some frequently asked questions for Certainly.

Certainly offers the following pricing plans:

  • Starting from: €500.00/month
  • Pricing model: Per Feature
  • Free Trial: Available

Certainly has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Certainly supports the following languages:

Danish, Dutch, English, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish

Certainly supports the following devices:

Certainly integrates with the following applications:

Android 11, Chatbot, Dixa, Facebook, Freshdesk, Gmail, Google Calendar, HubSpot Service Hub, Instagram, Jira, Klaviyo, Messenger, Microsoft Azure, Microsoft Teams, Pipedrive, Salesforce Platform, Salesforce.org, SendGrid, Skype for Business, Slack, Sunshine, Twitter, WhatsApp, Zapier, ZenDesk Chat, Zendesk, Zendesk Connect

Certainly offers the following support options:

Email/Help Desk, Knowledge Base Software, Phone Support, Chat

Related categories

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