--- description: Detailed reviews on CTM based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare CTM with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: CTM Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Call Centre Software](/directory/275/call-center/software) > [CTM](/software/127363/calltrackingmetrics) # CTM Canonical: https://www.getapp.ca/software/127363/calltrackingmetrics Page: 1 / 8\ Next: [Next page](https://www.getapp.ca/software/127363/calltrackingmetrics?page=2) > CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities. > > Verdict: Rated **4.7/5** by 158 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of CTM Delivers comprehensive visibility into marketing performance by connecting every call, chat, form, and text to the specific campaign or ad that drove engagement Uncovers actionable customer insights through AI-powered analysis of call recordings, transcriptions, and live conversations Streamlines lead management and sales workflows with customizable routing, automation, and real-time coaching tools Integrates with platforms such as Google Ads, Google Analytics, HubSpot, and Salesforce to enhance existing marketing and sales strategies Supports security and compliance needs with features like network redundancy, encryption, and adherence to standards including SOC Two, HIPAA, HITECH, GDPR, and CCPA ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 158 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: CallTrackingMetrics - **Location**: Severna Park, US - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$79.00 - **Pricing model**: Usage Based - **Pricing Details**: CTM offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one\!), and include unlimited users with just one subscription. You only pay for the data you use; there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Angola, Antigua and Barbuda, Argentina, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria and 123 more ## Features - 2-Way Messaging - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Agent Interface - Alerts/Escalation - Alerts/Notifications - Answering Machine Detection - Archiving & Retention - Audio Capture - Automated Responses - Automated Routing - Automatic Call Distribution - Automatic Outbound Dialer - Automatic Transcription - Autoresponders - Blended Call Center - CRM Software - Call Center Management ## Integrations (65 total) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Cloudflare - Dazos CRM - Dialogflow - Drift - Dynamics 365 - ElevenLabs - Facebook Business Suite - Freshpaint ... and 50 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - Chat ## Category - [Call Centre Software](https://www.getapp.ca/directory/275/call-center/software) ## Related Categories - [Telephony Software](https://www.getapp.ca/directory/294/telephony/software) - [Conversational Marketing Platform Software](https://www.getapp.ca/directory/1659/conversational-marketing-platform/software) - [Call Centre Software](https://www.getapp.ca/directory/275/call-center/software) - [Contact Center Software](https://www.getapp.ca/directory/593/contact-center/software) - [SMS Marketing Software](https://www.getapp.ca/directory/1291/sms-marketing/software) ## Alternatives 1. [800.com](https://www.getapp.ca/software/2008915/800-com) — 4.7/5 (346 reviews) 2. [Nextiva](https://www.getapp.ca/software/91289/nextiva) — 4.6/5 (919 reviews) 3. [JustCall](https://www.getapp.ca/software/2047760/justcall) — 4.1/5 (224 reviews) 4. [Dialpad](https://www.getapp.ca/software/103849/dialpad-sell) — 4.2/5 (569 reviews) 5. [Five9](https://www.getapp.ca/software/91276/five9) — 4.2/5 (484 reviews) ## Reviews ### "Exceptional Value and the Support is Top Notch\!" — 5.0/5 > **Jennifer** | *September 22, 2020* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: We have been with CTM forever it seems like\! I have used many different call tracking applications, but, they are hands down the best\! If you need something specific from reports, to call handling, forwarding, whispers, they can do it all. The support team is the most helpful with a quick response. From small to big issues they can do it all\! The value you get with this CTM far exceeds any other software. > > **Cons**: Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you. > > We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving. ----- ### "Satisfied with the product\!" — 5.0/5 > **Armando** | *February 12, 2024* | Law Practice | Recommendation rating: 10.0/10 > > **Pros**: All its tracking features, from marketing attribution to performance, it helps with the decision-making and implementation of new strategies. > > **Cons**: More direct integrations would be great, that way being able to automate more processes would quite simple. > > Wouldn't trade it for any other platform, the ease of use and all its features are simply above the average platforms. ----- ### "It is not ideal but does integrate with other programs and software" — 3.0/5 > **Rachel** | *February 6, 2018* | Recommendation rating: 7.0/10 > > **Pros**: It helps us to know when someone is calling into one of our tracking lines. It integrates with Infusionsoft via zapier (one way connection so that infusionsoft doesn't cause issues for them) and then it also allows us to listen to those calls. > > **Cons**: It does not record all calls. It does not do a great job of creating contacts into Infusionsoft as it makes duplicates because of how the system connects, NOT sure if this is their fault, Zapier's fault or Infusionsoft's fault. > > It is better than not having a program to track calls and it helps us to identify the sources for ROI purposes, but does not produce regular reports and you really never know if the person came from where it says if they call the main number which is not recorded and they can't make that happen, but to be fair neither can any other company I have talked to outside the actual phone company. ----- ### "Great call tracking tool for media campaigns" — 5.0/5 > **John** | *April 24, 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Follow through with clear answers for my questions for customer service. Consistency of performing the needed results from call tracking numbers. > > **Cons**: I can’t think of anything I liked the least. Everything performed the way I needed for my media campaigns > > Excellent and consistent performance from call tracking platforms. Variety of analytics to review to improve campaigns ----- ### "Smart & Simple Marketing Call Tracking Software" — 5.0/5 > **Jorge** | *September 20, 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I really like the user interface where you can easily filter your clients, listen to calls, download reports, select your call and most importantly audit the quality of the calls generated. Also, I love the easiness of the setup, how to buy numbers, associate to sources, and whatnot. And ultimately, I find its integrations with various marketing platforms very helpful. > > **Cons**: Some opportunity that I have seen is recording management. Sometimes, we want to share calls with our clients in a very simple manner for a quick listen without having the client log in to a computer and access a profile but when we share the link that is available to download from CTM, often times the link is broken and we are not able to share that recording. > > We are an agency that manages digital marketing campaigns for clients on multiple platforms like Google, FB, and Microsoft. CallTrackingMetrics helps us track and measure ROI, audit the quality of calls, and optimize our campaigns to improve performance and present results to our clients. Many clients do love CallTrackingMetrics because they can listen to calls and evaluate the performance of their sale customer service team. ----- Page: 1 / 8\ Next: [Next page](https://www.getapp.ca/software/127363/calltrackingmetrics?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/127363/calltrackingmetrics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data