---
description: Detailed reviews on CTM based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare CTM with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: CTM Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Telephony Software](/directory/294/telephony/software) > [CTM](/software/127363/calltrackingmetrics)

# CTM

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> CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.
> 
> Verdict: Rated **4.7/5** by 158 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of CTM

Delivers comprehensive visibility into marketing performance by connecting every call, chat, form, and text to the specific campaign or ad that drove engagement&#10;Uncovers actionable customer insights through AI-powered analysis of call recordings, transcriptions, and live conversations&#10;Streamlines lead management and sales workflows with customizable routing, automation, and real-time coaching tools&#10;Integrates with platforms such as Google Ads, Google Analytics, HubSpot, and Salesforce to enhance existing marketing and sales strategies&#10;Supports security and compliance needs with features like network redundancy, encryption, and adherence to standards including SOC Two, HIPAA, HITECH, GDPR, and CCPA

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 158 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: CallTrackingMetrics
- **Location**: Severna Park, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$79.00
- **Pricing model**: Usage Based
- **Pricing Details**: CTM offers 4 plans to choose from, to fit any goal, starting at just $79. Plans are on a month-to-month basis, with no required annual contract (unless you want one\!), and include unlimited users with just one subscription. You only pay for the data you use; there’s no unnecessary bundling of numbers and minutes. The first month’s subscription is always free, giving flexibility to ramp up without an upfront investment.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Albania, Algeria, Angola, Antigua and Barbuda, Argentina, Australia, Austria, Azerbaijan, Bahamas, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria and 123 more

## Features

- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Audio Capture
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- CRM Software
- Call Center Management

## Integrations (65 total)

- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- Call Criteria
- Cloudflare
- Dazos CRM
- Dialogflow
- Drift
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint

... and 50 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Telephony Software](https://www.getapp.ca/directory/294/telephony/software)

## Related Categories

- [Telephony Software](https://www.getapp.ca/directory/294/telephony/software)
- [Conversational Marketing Platform Software](https://www.getapp.ca/directory/1659/conversational-marketing-platform/software)
- [Call Centre Software](https://www.getapp.ca/directory/275/call-center/software)
- [Contact Center Software](https://www.getapp.ca/directory/593/contact-center/software)
- [SMS Marketing Software](https://www.getapp.ca/directory/1291/sms-marketing/software)

## Alternatives

1. [800.com](https://www.getapp.ca/software/2008915/800-com) — 4.7/5 (330 reviews)
2. [Nextiva](https://www.getapp.ca/software/91289/nextiva) — 4.6/5 (916 reviews)
3. [JustCall](https://www.getapp.ca/software/2047760/justcall) — 4.1/5 (224 reviews)
4. [Dialpad](https://www.getapp.ca/software/103849/dialpad-sell) — 4.2/5 (563 reviews)
5. [Five9](https://www.getapp.ca/software/91276/five9) — 4.2/5 (481 reviews)

## Reviews

### "Exceptional Value and the Support is Top Notch\!" — 5.0/5

> **Jennifer** | *September 22, 2020* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: We have been with CTM forever it seems like\! I have used many different call tracking applications, but, they are hands down the best\! If you need something specific from reports, to call handling, forwarding, whispers, they can do it all. The support team is the most helpful with a quick response. From small to big issues they can do it all\! The value you get with this CTM far exceeds any other software.
> 
> **Cons**: Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you.
> 
> We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving.

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### "Great tool for sales and marketing teams" — 5.0/5

> **Jared** | *September 15, 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Ability to track calls for sales teams to better understand sales close rates, and attribution for marketing teams to better understand marketing campaign efforts
> 
> **Cons**: You cant filter calls by campaign medium. This would be really helpful when trying to understand how many calls came from a particular marketing campaign.
> 
> Overall experience has been great, I would recommend anyone looking to implement a call tracking software to try our CTM

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### "It is not ideal but does integrate with other programs and software" — 3.0/5

> **Rachel** | *February 6, 2018* | Recommendation rating: 7.0/10
> 
> **Pros**: It helps us to know when someone is calling into one of our tracking lines. It integrates with Infusionsoft via zapier (one way connection so that infusionsoft doesn't cause issues for them) and then it also allows us to listen to those calls.
> 
> **Cons**: It does not record all calls. It does not do a great job of creating contacts into Infusionsoft as it makes duplicates because of how the system connects, NOT sure if this is their fault, Zapier's fault or Infusionsoft's fault.
> 
> It is better than not having a program to track calls and it helps us to identify the sources for ROI purposes, but does not produce regular reports and you really never know if the person came from where it says if they call the main number which is not recorded and they can't make that happen, but to be fair neither can any other company I have talked to outside the actual phone company.

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### "Welcome to the big leagues\!" — 5.0/5

> **Max** | *October 1, 2025* | Hospital & Health Care | Recommendation rating: 2.0/10
> 
> **Pros**: Very robust a capable platform for managing calls. If you can dream it, call tracking metrics can make it happen. Tech support and on boarding have been. 5 out of 5 so far. While the platform is vast and somewhat complicated - the capabilities are worth it.
> 
> **Cons**: Its complicated\! Took several days to get our 5 person team up and going. Also, there is lots of testing that is necessary. A flow chart of how calls behave would be appreciated. Also, the cost, while it is not cheap we hope to see an increase in revenue.
> 
> Overall, we are satisfied with the system and impressed with its capabilities. We have already seen a positive impact in our business.

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### "Satisfied with the product\!" — 5.0/5

> **Armando** | *February 12, 2024* | Law Practice | Recommendation rating: 10.0/10
> 
> **Pros**: All its tracking features, from marketing attribution to performance, it helps with the decision-making and implementation of new strategies.
> 
> **Cons**: More direct integrations would be great, that way being able to automate more processes would quite simple.
> 
> Wouldn't trade it for any other platform, the ease of use and all its features are simply above the average platforms.

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## Links

- [View on GetApp](https://www.getapp.ca/software/127363/calltrackingmetrics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/127363/calltrackingmetrics> |
| de-AT | <https://www.getapp.at/software/127363/calltrackingmetrics> |
| en | <https://www.getapp.com/it-communications-software/a/call-tracking-software/> |
| en-AE | <https://www.getapp.ae/software/127363/calltrackingmetrics> |
| en-AU | <https://www.getapp.com.au/software/127363/calltrackingmetrics> |
| en-CA | <https://www.getapp.ca/software/127363/calltrackingmetrics> |
| en-GB | <https://www.getapp.co.uk/software/127363/calltrackingmetrics> |
| en-IE | <https://www.getapp.ie/software/127363/calltrackingmetrics> |
| en-NZ | <https://www.getapp.co.nz/software/127363/calltrackingmetrics> |
| en-SG | <https://www.getapp.sg/software/127363/calltrackingmetrics> |
| en-ZA | <https://www.getapp.za.com/software/127363/calltrackingmetrics> |
| es | <https://www.getapp.es/software/127363/calltrackingmetrics> |
| es-CL | <https://www.getapp.cl/software/127363/calltrackingmetrics> |
| es-CO | <https://www.getapp.com.co/software/127363/calltrackingmetrics> |
| es-MX | <https://www.getapp.com.mx/software/127363/calltrackingmetrics> |
| fr | <https://www.getapp.fr/software/127363/calltrackingmetrics> |
| fr-BE | <https://fr.getapp.be/software/127363/calltrackingmetrics> |
| fr-CA | <https://fr.getapp.ca/software/127363/calltrackingmetrics> |
| nl | <https://www.getapp.nl/software/127363/calltrackingmetrics> |
| nl-BE | <https://www.getapp.be/software/127363/calltrackingmetrics> |
| pt | <https://www.getapp.com.br/software/127363/calltrackingmetrics> |
| pt-PT | <https://www.getapp.pt/software/127363/calltrackingmetrics> |

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