About Adalysis

Adalysis is a PPC management solution designed to help marketers manage advertising campaigns on Google and Bing search engines. The platform comes with a customizable checks and alerts engine which scans campaigns for critical issues and monitors performance, providing optimization recommendations.

Adalysis offers A/B testing tools for users to analyze multiple advertisement groups based on browsing patterns, labels, image sizes, templates, and more. The platform's automatic algorithms periodically review user accounts and provide alerts for negative keywords, duplicate search terms, quality scores and domain/landing page performance. The Adalysis campaign builder enables marketers to run advertisements in an existing campaign or create new promotions using CSV files. The solution also allows users to edit or pause ads, upgrade content and define custom rules for automatic scheduling.

Adalysis includes a budgeting module, which helps marketers monitor, analyze and control campaign costs via spending notifications and potential improvement analysis. Reporting functionality lets users create, as well as share interactive reports using live data feeds and built-in customizable templates.

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Adalysis

• Receive automated recommendations to improve your account performance.
• Review recommendations in detail or take action with a single click.
• Automatically create and manage ad tests and insights for businesses of all sizes.
• Some features for PPC experts include n-grams, multi-ad group testing, intelligent keyword conflict reporting, duplicate query and keyword analysis, KPI monitoring, and data visualization.

Devices

Business size

S M L

Markets

Andorra, United Arab Emirates, Albania, Austria, Australia and 56 others, Åland Islands, Bosnia & Herzegovina, Belgium, Bulgaria, Brazil, Belarus, Canada, Switzerland, Cyprus, Czechia, Germany, Denmark, Estonia, Spain, Finland, Faroe Islands, France, United Kingdom, Guernsey, Gibraltar, Greenland, Greece, Croatia, Hungary, Ireland, Isle of Man, Iceland, Italy, Jersey, Liechtenstein, Lithuania, Luxembourg, Latvia, Monaco, Moldova, Montenegro, North Macedonia, Malta, Mexico, Netherlands, Norway, New Zealand, Poland, Portugal, Romania, Serbia, Russia, Sweden, Slovenia, Svalbard & Jan Mayen, Slovakia, San Marino, Turkey, Ukraine, United States, Vatican City

Supported Languages

English

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Adalysis Software - Dashboard: Have your to-do list compiled automatically for you
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Adalysis video
Adalysis Software - Dashboard: Have your to-do list compiled automatically for you

Features

Total features of Adalysis: 36

  • AB Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Conversion Tracking
  • Customizable Forms
  • Customizable Reports
  • Data Visualization Software
  • Engagement Tracking
  • Heatmaps
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Monitoring
  • Multi-Campaign
  • Performance Management
  • Performance Metrics
  • Real Time Analytics
  • Real Time Monitoring
  • Reminders
  • Reporting & Statistics
  • Scheduled / Automated Reports
  • Search/Filter
  • URL Builder
  • Visual Analytics

Alternatives

Optmyzr

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Marketing 360

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Genius Monkey

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Adzooma

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#4 Alternative to Adalysis
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Reviews

Overall rating

4.6 /5
(38)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.1/5
Customer Support Software
4.7/5

Already have Adalysis?

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Showing 5 reviews of 38
Michael B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

One of my Favorite Tools for PPC, and Boy Have I Tried Many...

Reviewed on 2019-04-30

Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to...

Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with). The remainder aren't very strong, but useful if you don't have other tools that do these things better. They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.

Pros

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

Cons

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

Jango V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Great tool

Reviewed on 2019-10-02

In our markting agency, Adalysis is part of the day-to-day optimization of all our Google Ads...

In our markting agency, Adalysis is part of the day-to-day optimization of all our Google Ads Search accounts that we run for our customers. It's fully integrated in our way of work, I can't imagine not having Adalysis anymore.
Ad optimization used to be hard especially in terms of anlayzing if differences between ads where actually statistically significant. With Adalysis this is made easy and the results show in our accounts.

Pros

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

Cons

It's no longer possible to include or exclude specific campaigns within accounts.
The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Alternatives Considered

Opteo and Optmyzr

Reasons for Switching to Adalysis

Other products tend to lean more toward automization. I've seen this go well (especially for big accounts) but I've also seen this go horribly wrong. I'm convinced that the human brain, along with some help from a tool like Adalysis, will always do better than any automization.
Collin B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

A Robust Google Ads Tool With A Difficult Interface

Reviewed on 2019-07-16

It did a good job of analysis regarding our Ads account, but ad management through the tool didn't...

It did a good job of analysis regarding our Ads account, but ad management through the tool didn't function in a way we were looking for.

Pros

Adalysis was very robust in its functionality

Cons

The tool's interface is difficult to get up and going on

Robert B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

My go-to PPC software

Reviewed on 2019-09-24

Helps me monitor ad copy performance in aggregate across larger swaths of campaigns (to get...

Helps me monitor ad copy performance in aggregate across larger swaths of campaigns (to get statistical significance more quickly). Highlights opportunities for new keywords as well as potential negative keywords. Notifies me of errors I might have made such as neglecting certain ad extension types.

Pros

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

Cons

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Alternatives Considered

Acquisio and Optmyzr

Reasons for Switching to Adalysis

The ease of the free trial/onboarding made a huge impression and the recommendations have consistently been helpful to my workflow. Price is also very competitive.
Richard K.
Overall rating
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Good bang for the buck

Reviewed on 2019-09-20

Pros

This does not have all the bells and whistles of a few other (higher-priced) dashboards but provides good recommendations based on three primary categories: critical, optimization and performance. Have found that OOTB criteria are pretty good but can also adjust thresholds as needed (i.e. what triggers an alter).

Cons

Many of the suggested changes have to be done directly in ads platform proper (ads.google.com or bing) versus doing them directly in Adalysis.

Alternatives Considered

WordStream Advisor and Optmyzr

Reasons for Choosing Adalysis

More intuitive interface, better alert customizations.

Switched From

WordStream Advisor
Showing 5 reviews of 38 Read all reviews

Adalysis FAQs

Below are some frequently asked questions for Adalysis.

Adalysis offers the following pricing plans:

Pricing is based on an aggregate spend. Up to $50k - $99 per month Up to $150k - $199 per month Up to $250k - $249 per month Up to $500k - $499 per month

Adalysis has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Adalysis supports the following languages:

English

Adalysis supports the following devices:

Adalysis integrates with the following applications:

Google Ads, Google Analytics

Adalysis offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

Related categories

See all software categories found for Adalysis.