About Whatagraph

Whatagraph is a cross-channel reporting tool that helps businesses to track, measure, and analyze marketing performance with clients and teams. Users can automatically pull data from all of their marketing channels, create visual, engaging reports, and share them easily.

Created with digital agencies in mind, Whatagraph offers tools such as the ability to create weekly or monthly reports using data from multiple sources, create automated workflows for collecting data from marketing channels, collaborate on reports, and customize reports to match company branding.

With features such as automated data gathering from multiple sources, easy-to-build templates, streamlined visuals, report scheduling, and more, Whatagraph aims to help brands collaborate, communicate, and scale. The platform integrates with a range of third party platforms including AdRoll, Campaign Monitor, Google Analytics, Mailchimp, and more in order to gather data from multiple sources.

Pricing starting from:

US$119.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Whatagraph

• Create cross-channel reports: Whatagraph supports more than 30 direct API integrations, which allow users to easily connect and pull data from all marketing channels.

• Minimize manual work: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved.

• Customize reports to business needs: Whatagraph offers pre-made templates and widgets, which can be easily shuffled around to reflect the metrics most valuable to each business.

• Improve collaboration and communication: Whatagraph lets users connect multiple team members so everyone could have timely access, leave comments, and schedule reports.

• Streamlined reporting experience: Whatagraph reports can be easily branded with company logos and colors – no more funky fonts and out of place visuals.

Devices

Business size

S M L

Markets

United Arab Emirates, Austria, Australia, Belgium, Canada and 17 others, Switzerland, Germany, Denmark, Finland, United Kingdom, Ireland, Iceland, Italy, Lithuania, Netherlands, Norway, New Zealand, Poland, Sweden, Singapore, United States, South Africa

Supported Languages

English

Pricing starting from:

US$119.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Whatagraph Software - Connect data and build visual reports
Whatagraph Software - Monitor multi-channel marketing data in real-time
Whatagraph Software - Real-time dashboards to monitor daily performance
Whatagraph Software - Automate your client reporting
Whatagraph Software - Custom branding
Whatagraph Software - Super intuitive & easy to use drag & drop editor
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Whatagraph video
Whatagraph Software - Connect data and build visual reports Whatagraph Software - Monitor multi-channel marketing data in real-time Whatagraph Software - Real-time dashboards to monitor daily performance Whatagraph Software - Automate your client reporting Whatagraph Software - Custom branding Whatagraph Software - Super intuitive & easy to use drag & drop editor

Features

Total features of Whatagraph: 64

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Campaign Analytics
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Dashboard Software
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Visualization Software
  • Drag & Drop
  • Email Marketing Software
  • Engagement Tracking
  • Financial Reporting Software
  • Functions/Calculations
  • KPI Monitoring
  • Marketing Automation Software
  • Marketing Reports
  • Mobile Dashboards
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Private Dashboards
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Scheduled / Automated Reports
  • Search Marketing
  • Search/Filter
  • Single Page View
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Summary Reports
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Widgets

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Reviews

Overall rating

4.4 /5
(60)
Value for Money
4.2/5
Features
4.2/5
Ease of Use
4.3/5
Customer Support Software
4.6/5

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Showing 5 reviews of 60
Ema J.
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

This product is amazing!

Reviewed on 2018-02-22

It saved us a lot of time while using it. Also, the graphics are amazing.

It saved us a lot of time while using it. Also, the graphics are amazing.

Pros

The user interface is easy to navigate . This tool has really good graphics. It saves a lot of time.

Cons

I did not find anything that I would put into this category. There are some limitations in the sources that this service offers but the customer service is amazing. I called the customer service and ordered a fine-tuned version which fits our needs.

Mindaugas S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Unprecedented reporting solution for marketing specialists

Reviewed on 2021-02-15

A very good tool for reporting my Google Analytics and social media platform metrics to clients. I...

A very good tool for reporting my Google Analytics and social media platform metrics to clients. I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach, however, I am located in Europe so I did notice that some reviewers weren't too happy with customer service hours but they were located in NA.

Pros

I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account. I noticed they also recently launched a new feature called Smart Builder, which basically builds the entire report for you, based on the desired platforms and reporting specifications. Amazing stuff really.

Cons

Some graphs are interactive and allow you to select the line graphs you wish to display at the same time, however, I only discovered this by accident. This feature should've been communicated more clearly.

Joseph H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Great idea that is full of bugs and just doesn't deliver real value

Reviewed on 2021-01-19

Not done. There's zero chance I would trust this with clients. During the sales process, I was told...

Not done. There's zero chance I would trust this with clients. During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available. I bristled at that because that was a big part of the deal for us. Eventually, they said they could make it happen. We never set it up though because there were simply too many other red flags. I think the support people were nice and good intentioned. I just think the product is not stable and needs some thought put into it. I have screenshots, videos, and chat transcripts that I'm happy to share with anyone who wants to know more about my experience. I tried to get a refund, but they let me know that they don't that. They did offer me a free month, but what use is a free month of something that doesn't solve your problem. So, they took me for $800. The software costs $3,200/year, at least that was the "deal" I got. I'm hoping anyone considering this product will read this and take my experience into consideration. Again, I think it's a great idea. Execution is very lacking.

Pros

I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform.

Cons

Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save.

Manvydas S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Whatagraph Review

Reviewed on 2019-10-21

I have still not yet mastered it but it seems that whatagraph is a very usefull tool

I have still not yet mastered it but it seems that whatagraph is a very usefull tool

Pros

reporting tool and that it is cheaper than socialbakers and you can add multiple sources into one report and make automated reports

Cons

I don't like that not every option is available like gathering link clicks from Facebook page posts. I have to count it manually

Alternatives Considered

Socialbakers Analytics Plus

Reasons for Choosing Whatagraph

That we can use more accounts in whatagraph for the little bit cheaper price.

Reasons for Switching to Whatagraph

That we can use more accounts in whatagraph for the little bit cheaper price.

Response from Whatagraph

Thanks for the feedback, Manvydas! Let us know what areas you're struggling with and we'd happily help you master Whatagraph. As for the link clicks, this metric is available for Facebook Ads, whereas organic Facebook posts have post clicks.

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Set and forget (Whatagraph then does the rest)

Reviewed on 2019-11-30

I was looking for an easier way to receive regular reports in a consistent format from the various...

I was looking for an easier way to receive regular reports in a consistent format from the various platforms I use socially. Whatagraph does that perfectly. I now get regular reports that are consistently branded and laid out from the several social networks I use.

Pros

The ease of receiving an email regularly to let me know the latest report is ready for viewing is priceless. The quality of the reports themselves in the platform is excellent as well.

Cons

The number of connections is limited, but honestly suits my personal needs.

Alternatives Considered

Cyfe

Reasons for Switching to Whatagraph

The setup was easier, and so far the platform has had far fewer data disconnections than I'd experienced in free versions of other platforms I'd tried previously.

Response from Whatagraph

Thanks so much! So glad to hear Whatagraph helps you create better reports in a fraction of the time.

Showing 5 reviews of 60 Read all reviews

Whatagraph FAQs

Below are some frequently asked questions for Whatagraph.

Whatagraph offers the following pricing plans:

Professional: $$119/month billed annually, $139/month billed quarterly. Premium: $279/month billed annually, $319/month biller quarterly. Growth: $699/month billed annually, $779/month biller quarterly. Contact Whatagraph for more information on pricing.

Whatagraph has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Whatagraph supports the following languages:

English

Whatagraph supports the following devices:

Whatagraph integrates with the following applications:

ActiveCampaign, AdRoll, Ahrefs, BigCommerce, CallRail, CallTrackingMetrics, Campaign Monitor, Emma, Facebook for Business, Google Ads, Google Analytics, Google Search Console, Google Sheets, HubSpot CRM, HubSpot Marketing Hub, Instagram, Klaviyo, LinkedIn for Business, Mailchimp, Pinterest, Semrush, Shopify, SimilarWeb Pro, Snapchat, Twitter, WooCommerce

Whatagraph offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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