--- description: Detailed reviews on AppsFlyer based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare AppsFlyer with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.ca/software/119911/appsflyer Page: 1 / 7\ Next: [Next page](https://www.getapp.ca/software/119911/appsflyer?page=2) > AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Three-tier structure with a free plan, a usage-based Growth plan charging $0.07 per conversion after an initial package, and an Enterprise plan with custom pricing. A 30-day free trial is available without requiring a credit card. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management Software - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard Software - Data Import/Export - Email Marketing Software ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Marketing Software](https://www.getapp.ca/directory/309/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.getapp.ca/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.ca/directory/602/marketing-analytics/software) - [Mobile Analytics Software](https://www.getapp.ca/directory/1041/mobile-analytics/software) - [Marketing Attribution Software](https://www.getapp.ca/directory/1317/marketing-attribution/software) - [Click Fraud Software](https://www.getapp.ca/directory/1421/click-fraud/software) ## Alternatives 1. [CTM](https://www.getapp.ca/software/127363/calltrackingmetrics) — 4.7/5 (159 reviews) 2. [Dreamdata](https://www.getapp.ca/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 3. [Marketo Engage](https://www.getapp.ca/software/990/marketo-lead-management) — 4.3/5 (713 reviews) 4. [Adobe Analytics](https://www.getapp.ca/software/114094/adobe-analytics) — 4.5/5 (237 reviews) 5. [Looker](https://www.getapp.ca/software/91545/looker) — 4.5/5 (285 reviews) ## Reviews ### "Appsflyer: the backbone of marketing strategies" — 5.0/5 > **Rishabh** | *July 28, 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was\! > > **Cons**: The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider\! ----- ### "First time using an MMP, exceptional platform" — 5.0/5 > **Michael** | *June 12, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: - Industry trusted - Great functionality - Reliable \& Consistent - Value for money - Fantastic customer support - Learning and certification > > **Cons**: Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process? > > We seriously couldn't be happier with our Appsflyer experience. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *February 1, 2020* | Computer Software | Recommendation rating: 3.0/10 > > **Pros**: You cannot get the pricing model for this software > > **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Must have tool for advertising enthusiasts" — 5.0/5 > **Rajat** | *July 29, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. > > **Cons**: Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. > > Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. ----- ### "Review appsflyer from an user acquisition specialist in gaming industry" — 4.0/5 > **Chi** | *July 25, 2024* | Computer Games | Recommendation rating: 8.0/10 > > **Pros**: - Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user. - Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics. - Responsive and helpful assistant: our assisant, mrs \[sensitive content hidden\] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP > > **Cons**: - Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate. - Can't check revenue source > > Overall, i love to use Appsflyer. I just want Appsflyer considering my review and upgrade the custom report, allow me to do more than now (even with color, type of graph, type of line,...) ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.ca/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data