About Kartra

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. The platform offers various modules to help users manage all business operations, from website creation and payment processing to marketing strategies and helpdesk issues.

Key features of Kartra include lead management, sales funnels and campaigns, automated email/SMS marketing, calendar integration, and affiliates management. The platform enables users to build personalized membership portals for training courses, private community spaces or multi-topic content directories using a drag-and-drop interface. Kartra lets users manage custom themes, colors, member access, media uploads, progress tracking, content navigation, single-sign-on, automatic login credentials, emails, and multiple memberships.

Kartra's video functionality allows users to embed customized video players into websites with autoplay, social sharing, watermark branding, multi-device access, and pop-up windows. Analytics tools provide insight into user engagement, with information on watch and drop rates, call to action effects, and average viewing periods. Kartra integrates with various third-party apps, such as Braintree, Stripe, PayPal, Plivo, Zapier, SendGrid, Google Calendar, and WishList.

Pricing starting from:

US$79.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Kartra

The Ridiculously Easy Way To Build Your Entire Online Business Fast (Without Hiring A Team Of Developers, Web Designers, or Systems Integrators). Kartra really isn't just another all-in-one miracle platform; it's a marketing tool that works for you. Kartra comes loaded with professionally-designed templates, expert-written copy, detailed 360-degree analytics, a powerful autoresponder, affiliate management, built-in checkout, and so much more.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, Colombia, Germany, Spain, France, United Kingdom, Indonesia, Israel, India, Italy, Mexico, Malaysia, Netherlands, Philippines, Sweden, Singapore, United States, South Africa

Supported Languages

English

Pricing starting from:

US$79.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Kartra Software - Kartra automated follow-up screenshot
Kartra Software - Kartra drag & drop page builder screenshot
Kartra Software - Kartra email communication screenshot
Kartra Software - Kartra CTA embedded video screenshot
Kartra Software - Kartra checkout screenshot
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Kartra video
Kartra Software - Kartra automated follow-up screenshot Kartra Software - Kartra drag & drop page builder screenshot Kartra Software - Kartra email communication screenshot Kartra Software - Kartra CTA embedded video screenshot Kartra Software - Kartra checkout screenshot

Features

Total features of Kartra: 97

  • AB Testing
  • API
  • Abandoned Cart Saver
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • CRM Software
  • Calendar Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Scheduling
  • Campaign Segmentation
  • Commission Management
  • Contact Database
  • Contact Management Software
  • Credit Card Processing
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Security
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Engagement
  • Lead Generation Software
  • Lead Management Software
  • Lead Notifications
  • Lead Nurturing Software
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation Software
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Performance Metrics
  • Personalization Software
  • Product Configurator Software
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Real Time Editing
  • Refund Management
  • Reporting/Analytics
  • Responsive
  • SEO Management
  • SMS Marketing
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Segmentation
  • Shopping Cart Software
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Subscription Management Software
  • Tagging
  • Tax Management Software
  • Template Management
  • Templates
  • Third Party Integrations
  • Video Management Software
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • eCommerce Management

Alternatives

Kajabi

4.3
#1 Alternative to Kartra
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ClickFunnels

4.6
#2 Alternative to Kartra
ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and...

Keap

4.1
#3 Alternative to Kartra
Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform...

AWeber

4.3
#4 Alternative to Kartra
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of...

Reviews

Overall rating

4.5 /5
(125)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.0/5
Customer Support Software
4.1/5

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Showing 5 reviews of 125
André V. André V.
Overall rating
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Automations, Great Templates and Features

Reviewed on 2019-05-01

Kartra is in the game for professionals. Is robust, with massive pro features and constant contact...

Kartra is in the game for professionals. Is robust, with massive pro features and constant contact with users developimg new features as we need it and go forward.

Pros

Extremely easy to setup your entirely business and starting list and nurture your leads. Great graphics and video trainnings. Support always responsive. The email sequence builder is a plus

Cons

The integration in between Kartra and Webinarjam is a crap, this is the only bad point and strange as these two groups are brothers.

Alternatives Considered

ClickFunnels and Kajabi

Reasons for Switching to Kartra

Better price and agregated of professional features.
Dana R. Dana R.
Overall rating
  • Industry: Online Media
  • Company size: 2-10 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

So, So Good But Lacks In The User-Friendly Department

Reviewed on 2019-11-22

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one....

I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pros

There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it.

Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Cons

Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges.

Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Alternatives Considered

ClickFunnels and Keap

Reasons for Switching to Kartra

Kartra had more of what I was looking for at the time and what they do, they do exceptionally well.
Paul S. Paul S.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Good for some uses but has some ballbreaker shortcomings for me.

Reviewed on 2019-05-16

kartra saves me time. Once I have built some sales funnels they are repeatable and their success...

kartra saves me time. Once I have built some sales funnels they are repeatable and their success (or not) is measurable. Kartra provides me with actionable data that is easily and quickly accessible so I'm basing my decisions on real time accurate data. And I can set it up so that I am making money while I sleep

Pros

Has many functions on the one platform. I could use my own domains and favicons. There were some templates to use and the webinar help sessions we useful. It provides realtime actionable data to make good decisions.

Cons

Customers cannot select multiple items of a product in one purchase transaction on a specific date when they want to join one session once that already has others in that session. For a tourist who has a family of 4 people they cant buy 4 tickets and they cant specify that they want to go on a tour that already has people booked on it but there is available space for them. And they cant book for the one tour once.

Alternatives Considered

GetResponse, HubSpot Marketing Hub and HubSpot CRM

Reasons for Switching to Kartra

The test period offered, the pricing was better and there were some templates to use. It was a more turnkey solution than hubspot.
Andrés j G. Andrés j G.
Overall rating
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

OK software, awful support and you're locked in for life!

Reviewed on 2021-08-05

I was an early user of Kartra and had great expectations. They have added some nice features...

I was an early user of Kartra and had great expectations. They have added some nice features through time, but they changed their support policies about 2 years ago, and now I'm stuck with them. They used to be quite friendly, now they response as a typical call center, they are never wrong, and they are never ever loose. Software is OK, but has several design flaws, most which have not been fixed. I love when companies where I am a client win and make profit, as this makes sure they will grow and become better. This is not the case for Kartra, and I'm so deep in now, that looking for another provider is almost impossible. I really miss the Kartra from their first year or so!

Pros

The idea behind Kartra is amazing: a one stop for all your marketing and lead generation needs. In this sense, it has many features, so you won't need to be paying many providers, just one, for most of your needs.

Cons

Support is just awful! As an early user, I used to love their support, as I'm a proactive user with a tech background, and they were quite open to new ideas and had a very "let's see what's the issue". However, about 2 years ago, this changed. Every time you contact them, it's the typical big tech call center answer "it's not on our end, it has to be an issue on your side". They never take responsibility, and they always win. for example, in the basic plan at $100, they offer 50 GB of "bandwidth" each month. However, every new cycle your bandwidth starts automatically starts at whatever hard drive space you're using. For example, if you have 30 GB of files, at the beginning of the month, the bandwidth meter doesn't reset to 0 GB, but to 30 GB. This makes no sense, and in fact, this is not "bandwidth". I decided to give up on trying to reach support, as they are perfect, they don't admit this issue, and they also tend to give condescending responses.

Alternatives Considered

ClickFunnels

Reasons for Switching to Kartra

It looked like a better solution, with more characteristics and better support.
Harsha V. Harsha V.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Best platform for marketing in all aspects of business through online

Reviewed on 2021-05-05

It was the only one platform and the best for my current online business. Developing features along...

It was the only one platform and the best for my current online business. Developing features along with the customer support is great.

Pros

Advanced feature available in this platform helps and it attracts the other viewers and the complete business management can be done. The training tutorials along with the videos with a great support is available.

Cons

At initial stage it is quite complicated to learn the features it consumes little more time. And also this particular platform is quite expensive. The interface can be improved show that it will be helpful for the business start the online business.

Reasons for Choosing Kartra

Wanted to check the additional features an interface available. Pricing is the main constraint what we are looking for.
Showing 5 reviews of 125 Read all reviews

Kartra FAQs

Below are some frequently asked questions for Kartra.

Kartra offers the following pricing plans:

  • Starting from: US$79.00/month View Pricing Plans
  • Pricing model: Subscription
  • Free Trial: Not Available

Kartra is available across four-pricing plans: Starter: $99/month Silver: $199/month Gold: $299/month Platinum: $499/month

Kartra has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Kartra supports the following languages:

English

Kartra supports the following devices:

Kartra integrates with the following applications:

Authorize.Net, Braintree, Google Calendar, Kajabi, Mailgun, OptimizePress, PayPal, Plivo, Postmark, SendGrid, SendGrid, Stripe, Twilio, Zapier, aMember Pro

Kartra offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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