About Adzooma

Adzooma is a cloud-based campaign management and PPC solution which helps advertising agencies automate digital campaigns across multiple social platforms, to increase business performance and profitability. Using machine learning, Adzooma monitors marketing campaigns on Google Ads and Facebook Ads, providing custom suggestions to help optimize budget and ROI.

Key features of Adzooma include channel management, keyword tracking, account alerts, multi-campaigns, and event triggered actions. The rule-based solution automatically pauses advertising campaigns when users reach their spend limit and sends notifications to clients when poor performing keywords are detected. Enterprises can use the unified platform to manage multiple accounts, get an overview of all ad campaigns, and improve performance by adjusting marketing strategies.

Adzooma allows businesses to generate reports using custom templates, share them across teams, and send feature requests using social media platforms via the feedback portal. The platform also supports integration with various third-party applications, including Facebook, Slack, and more, helping to optimize audience targeting, as well as marketing campaigns.

Devices

Business size

S M L

Markets

Australia, Canada, United States

Supported Languages

Danish, Dutch, English, Finnish, French and 5 others, Hebrew, Irish, Italian, Norwegian, Swedish

Images

Adzooma dashboard screenshot
Adzooma spell check screenshot
Adzooma opportunities screenshot
Adzooma campaign management screenshot
Adzooma automation editing screenshot
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Adzooma video
Adzooma screenshot: Adzooma dashboard screenshot Adzooma screenshot: Adzooma spell check screenshot Adzooma screenshot: Adzooma opportunities screenshot Adzooma screenshot: Adzooma campaign management screenshot Adzooma screenshot: Adzooma automation editing screenshot

Features

Total features of Adzooma: 48

  • Account Alerts
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management Software
  • Channel Management Software
  • Client Management
  • Collaboration Tools
  • Conversion Tracking
  • Cost Analysis
  • Customer Activity Tracking
  • Customer Profiles
  • Customizable Reports
  • Customizable Templates
  • Document Templates
  • Dynamic Content
  • Engagement Analytics
  • Event Triggered Actions
  • Feedback Management
  • Geotargeting
  • Historical Trend Analysis
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Marketing Automation Software
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Pipeline Reports
  • Profitability Analysis
  • Progress Reports
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Analytics
  • Sales Reports
  • Scheduled / Automated Reports
  • Search Marketing
  • Social Marketing
  • Spend Analysis
  • Status Tracking
  • Template Management
  • Trend Analysis
  • Web Traffic Reporting

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Reviews

Overall rating

4.2 /5
(17)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.6/5
Customer Support Software
4.4/5

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Showing 5 reviews of 17
Jonny C.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Adzooma, a game changer in PPC account management.

Reviewed on 2019-07-04

Really positive - due to the scale, age and intracacy of our accounts I needed a tool which allowed...

Really positive - due to the scale, age and intracacy of our accounts I needed a tool which allowed us to easily automate time sapping day-to-day points of the account and give me the time back to focus on account growth strategies. 10/10.

Pros

Implementing Adzooma into our accounts and has been seamless, stress free and opened my eyes to new areas of account opportunities to create value. Adzooma goes beyond being a tool for day to day productivity and has become an integral part of our PPC account development and strategy.

The UI and design of Adzooma makes interpreting large amounts of account data really simple. Plus by utilising the management, opportunities and automation sections of the Adzooma you can shave serious time off your day to day optimisations whilst getting a flavor and insight of how to shape the accounts on-going strategy. You can easily identify themes and points of weaknesses in your accounts and effectively direct your effort thereafter. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders then say using GADs channel data or in-built reporting systems.

Also - a big fan of the automation tool which again is much easier and more powerful than using GADS internal automation systems. We're looking forward to using the Facebook management features in the account as well.

Having used other tools previously (Wordstream & Optmyzr) I can say that Adzooma is far better value for money and actually helps you to deliver so much more for your accounts.

Cons

Some of the opportunities presented go aren't necessarily going to help our account.

Response from ClickTech Solutions

Thank you for the feedback Jonny! Very much appreciated. We're happy to hear that you're enjoying using the platform.

We have recently launched Facebook features and continue to develop this as part of our working roadmap. If you are advertising on Facebook, get in touch and we can show you in more detail how this works.

Just noting the 'con' on the review, that's awesome feedback for us to take on board to implement improvements. With Opportunities, if you feel that any of them are not relevant, you can ignore these suggestions and our machine learning technology will work in the background to present more tailored suggestions to your advertising campaigns in the future.

Let the team know if you need any assistance in the future and thanks again for the awesome

Philip B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

End result after just one month 50% increase in click throughs

Reviewed on 2020-10-26

My account manager [SENSITIVE CONTENT HIDDEN] has been superb, very supportive and helpful, checks...

My account manager [SENSITIVE CONTENT HIDDEN] has been superb, very supportive and helpful, checks in on a regular basis but without being in my face or a distraction, a really nice and helpful chap.

Pros

The simple nature of the platform and the effective results in a short space of time. I've saved £100's across my client's accounts in just over a month and also halfed the amount of time needed to manage them too which free's me up to spend more time investigating and testing on their behalf.

Cons

Occasionally it can hang which is frustrating but given the platform is free to use is not something to grumble about.

Response from ClickTech Solutions

Thank you for leaving such a glowing review. This means a lot to us.

We aim to provide all our users with the satisfaction of being able to save time whilst also being in control.

Alexander V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Other for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Adzooma Marketplace review: not as promised, negative option billing

Reviewed on 2020-09-17

There are no Adzooma Marketplace reviews that I can find online, despite the number of agencies...

There are no Adzooma Marketplace reviews that I can find online, despite the number of agencies that appear to have signed up for it. If their experience is anything like mine, no wonder they're so silent.

[SENSITIVE CONTENT HIDDEN] from their team, reached out to me on LinkedIn, and presented this new "agency marketplace" where businesses can look up a digital marketing agency of any kind and match it to their needs. He promised the world: highly targeted leads with a great budget, high traffic, and while Adzooma is based in the UK, they insisted that many of their users are in the United States as well -- and the US is my main target audience.

Bottom line, he painted this beautiful picture of it as one of the most profitable sources of leads an agency could have. Sounds good, so we sign up for the 30-day trial.

In those 30 days with my listing on the marketplace, I did not get a single contact. None. Despite their suggestions, we still did not get anything. The worst part, it took weeks to book a consultation.

Weeks after supposedly cancelling my subscription, they still continue charging my card - and they won't let me remove my credit card from my account. This is a negative-option billing system, where a company will do everything to not lose your business. If I'm not mistaken, this practice is illegal in the United States.

I get that the marketplace is new, but if it worked, I'm pretty sure it would have a lot more public feedback by now.

Pros

The business application was comprehensive and detailed. Nothing else I could really say.

Cons

Numerous promises made about results, but absolutely no contacts.

Response from ClickTech Solutions

We're committed to providing the best service and support to our clients, thank you Alexander for sharing this feedback on your trial of the Adzooma Marketplace. We work hard with our clients to optimise their listings and improve their traction on our Marketplace, and are sorry that we did not meet your expectations on this occasion.

Raymond C.
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Great Tool for Advertising

Reviewed on 2019-07-10

Pros

This tool allows automation rules and provides suggestions/opportunities based on its proprietary algorithm for your AdWords campaign which helps to save time and money advertising. Besides, its white labeled and customisable reports is a plus for agencies. Great tool!

Cons

Facebook ads integration and feature still at infant stage, hope the features will be more comprehensive in near future. Well, the team is actively taking user suggest and launching new features quick though.

Response from ClickTech Solutions

Hi Raymond, thank you for the great review. We are really pleased you're reaping all the benefits from the Adzooma platform. In regards to Facebook ads, you're right this is definitely in the early stages but we're constantly working on improving our services and we appreciate your feedback. If you need anything, don't hesitate to contact us. Kind Regards, Adzooma Community Support.

Rod H.
Overall rating
  • Industry: Real Estate
  • Company size: 2-10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Much easier than Google Ads UI

Reviewed on 2019-07-05

Pros

The simplicity of the user interface. Coming from google ads and facebook ads manger, this is much more intuitive

Cons

Can't think of a big con right now. They did have some bug earlier in their process. They seem to have been worked out now

Response from ClickTech Solutions

Hi Rod, thanks for the great review. We're pleased to hear you're enjoying using Adzooma. We are constantly looking to improve the platform and make it a smooth process for everyone. Kind Regards, Adzooma Community Support.

Showing 5 reviews of 17 Read all reviews

Adzooma FAQs

Below are some frequently asked questions for Adzooma.

Adzooma offers the following pricing plans:

  • Pricing model: Free, Subscription
  • Free Trial: Available

Adzooma is now FREE for all. Up until June 1st. No card details required.

We do not have any information about Adzooma features

Adzooma has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Adzooma supports the following languages:

Danish, Dutch, English, Finnish, French, Hebrew, Irish, Italian, Norwegian, Swedish

Adzooma supports the following devices:

Adzooma integrates with the following applications:

Facebook, Slack

Adzooma offers the following support options:

Email/Help Desk, Knowledge Base Software, Phone Support, Chat

Related categories

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