---
description: Detailed reviews on Fullstory based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Fullstory with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Fullstory Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Insight Engines Software](/directory/3794/insight-engines/software) > [Fullstory](/software/116603/fullstory)

# Fullstory

Canonical: https://www.getapp.ca/software/116603/fullstory

Page: 1 / 4\
Next: [Next page](https://www.getapp.ca/software/116603/fullstory?page=2)

> Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.
> 
> Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 67 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: fullstory
- **Location**: Atlanta, US
- **Founded**: 2014

## Commercial Context

- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: FullStory does not publish numeric pricing. &#10;&#10;There are four pricing plans for which you must contact FullStory for a quote.&#10;&#10;Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis.&#10;&#10;Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations.&#10;&#10;Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights.&#10;&#10;Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States

## Features

- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management Software

## Integrations (48 total)

- AB Tasty
- BigCommerce
- BigQuery Connector for Jira
- Blue Triangle
- BugSnag
- DataGrail
- Delacon
- Dynamic Yield
- Fivetran
- Formsort
- Gainsight CS
- Google Analytics 360
- Google Cloud Operations Suite
- Google Tag Manager 360
- Gravity

... and 33 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Insight Engines Software](https://www.getapp.ca/directory/3794/insight-engines/software)

## Related Categories

- [Insight Engines Software](https://www.getapp.ca/directory/3794/insight-engines/software)
- [Product Analytics Tools](https://www.getapp.ca/directory/3791/product-analytics/software)
- [Qualitative Data Analysis Software](https://www.getapp.ca/directory/1487/qualitative-data-analysis/software)
- [Customer Experience Software](https://www.getapp.ca/directory/601/customer-experience/software)
- [Heatmap Software](https://www.getapp.ca/directory/1293/heatmap/software)

## Alternatives

1. [Lucky Orange](https://www.getapp.ca/software/112955/lucky-orange) — 4.7/5 (260 reviews)
2. [Google Analytics 360](https://www.getapp.ca/software/90997/google-analytics) — 4.7/5 (8089 reviews)
3. [Pendo](https://www.getapp.ca/software/107315/pendo-platform) — 4.5/5 (238 reviews)
4. [Mixpanel](https://www.getapp.ca/software/90837/mixpanel) — 4.5/5 (145 reviews)
5. [Hotjar](https://www.getapp.ca/software/101789/hotjar) — 4.6/5 (539 reviews)

## Reviews

### "We use FullStory to get an idea of our users experiences on our website." — 5.0/5

> **Catherine** | *July 24, 2018* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: FullStory allows us to look for errors and hiccups on our website and web forms. It allows us to dig deeper into user's experiences on different web browsers and devices
> 
> **Cons**: Overall it's a great product. I haven't run into any issues with it yet. I like how it helps us and it is very easy to use.
> 
> Gives my company the ability to see what the users experience is like.

-----

### "FullStory allows me a window into the unknown. A must have for research\!" — 5.0/5

> **Verified Reviewer** | *December 12, 2018* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Where to start\! FullStory allows me to be able to look into a place and the mind of a user. It allows me to really dig deep without having to ask too many initial probing questions for customer support. &#10;&#10;Seriously, being able to look at what someone is doing and how they may be misusing or simply misunderstanding something is a godsend. I am able to understand and help a user that much quicker by getting in their mindset\!
> 
> **Cons**: The interface leaves a little bit to be desired and does have some quirks but overall this is a minor issue as the software really outshines this small issue.
> 
> I would recommend FullStory to anyone who is looking to understand their users and their issues and take them seriously. It offers a window of insight few applications give.

-----

### "Allows us to easily identify an error on our application or improve user experience" — 3.0/5

> **Verified Reviewer** | *April 16, 2018* | Recommendation rating: 8.0/10
> 
> **Pros**: It is easy to integrate with and works as expected for the need that this software fits into it. The user experience and look and feel of an application itself is very good.
> 
> **Cons**: I do not see any issue with this application. They must get trying to understand what new features could help us on our organization
> 
> Allowed our design team to be more efficient and identify possible issues on the application, earlier than the customer complains about it.

-----

### "Live Replay of User Sessions - Great for CRO" — 5.0/5

> **Verified Reviewer** | *May 1, 2019* | Business Supplies & Equipment | Recommendation rating: 9.0/10
> 
> **Pros**: The ability to play back video sessions of your users using the site. The filters allow you to select users who rage clicked. It is a very powerful tool when making decisions for CRO and UX.
> 
> **Cons**: The paid plan comes with a premium price tag, however the free plan still gives a good level of functionality, especially for smaller sites.
> 
> We use fullstory to troubleshoot user experience issues with our site. It also guides us into making decisions on the design of the site, its great to have the video replays of multiple sessions that help to prove or disprove our hypothesis.

-----

### "Can't Imagine Not Having It" — 5.0/5

> **Verified Reviewer** | *September 25, 2020* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: Once my company got FullStory, I couldn't imagine a world without it. How can you \*really\* tell what your customers are doing? Reviewing at a list of events is just not adequate, and FullStory solves this problem. It's extremely intuitive and flexible. You can change the speed, skip inactivity, leave comments inside the videos, and much more. Plus, they have integration with a variety of analytical platforms, like Heap.
> 
> **Cons**: Occasionally, the reconstructed videos of user behavior are misleading. One serious issue is the inability to see iframes, but there's probably nothing anyone can do about that. I've also noticed that dropdowns don't always appear as they should. This makes it difficult to determine which options the user is actually seeing. The way they portray the user zooming-in is also a little disorienting.
> 
> One major benefit is debugging. It makes the process way faster because we don't always have to re-create the scenario to see what happened. Another major benefit is that it helps us understand the psychology of our customers. What makes sense to them, what doesn't, what frustrates them, etc. FullStory has a neat "RageClick" tracking feature. 10/10 would recommend.

-----

Page: 1 / 4\
Next: [Next page](https://www.getapp.ca/software/116603/fullstory?page=2)

## Links

- [View on GetApp](https://www.getapp.ca/software/116603/fullstory)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/116603/fullstory> |
| de-AT | <https://www.getapp.at/software/116603/fullstory> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/fullstory/> |
| en-AE | <https://www.getapp.ae/software/116603/fullstory> |
| en-AU | <https://www.getapp.com.au/software/116603/fullstory> |
| en-CA | <https://www.getapp.ca/software/116603/fullstory> |
| en-GB | <https://www.getapp.co.uk/software/116603/fullstory> |
| en-IE | <https://www.getapp.ie/software/116603/fullstory> |
| en-NZ | <https://www.getapp.co.nz/software/116603/fullstory> |
| en-SG | <https://www.getapp.sg/software/116603/fullstory> |
| en-ZA | <https://www.getapp.za.com/software/116603/fullstory> |
| es | <https://www.getapp.es/software/116603/fullstory> |
| es-CL | <https://www.getapp.cl/software/116603/fullstory> |
| es-CO | <https://www.getapp.com.co/software/116603/fullstory> |
| es-MX | <https://www.getapp.com.mx/software/116603/fullstory> |
| fr | <https://www.getapp.fr/software/116603/fullstory> |
| fr-BE | <https://fr.getapp.be/software/116603/fullstory> |
| fr-CA | <https://fr.getapp.ca/software/116603/fullstory> |
| nl | <https://www.getapp.nl/software/116603/fullstory> |
| nl-BE | <https://www.getapp.be/software/116603/fullstory> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Review, Compare and Evaluate small business software. GetApp Canada has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.ca","url":"https://www.getapp.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.ca/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Fullstory","description":"\"Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. \n\nWith Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly.\n\nFullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. \"","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c4f48207-9e9b-43dc-beb8-78697805a42d.png","url":"https://www.getapp.ca/software/116603/fullstory","@id":"https://www.getapp.ca/software/116603/fullstory#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.ca/software/116603/fullstory#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insight Engines Software","position":2,"item":"/directory/3794/insight-engines/software","@type":"ListItem"},{"name":"Fullstory","position":3,"item":"/software/116603/fullstory","@type":"ListItem"}]}]}
</script>
