About Perpetua

Perpetua provides growth optimization and reporting technology for the world’s smartest ecommerce businesses. Perpetua users create goals - prebuilt campaign structures designed to execute on any strategy that can be launched in a few clicks, and rely on Perpetua's always on optimization engine to execute tactically. Integrations Amazon, Instacart, Walmart and Google ensure brands achieve full-funnel engagement and maximum visibility.

Perpetua’s artificial intelligence-powered bidding engine is designed to ensure that the most efficient bids are placed automatically on the keywords most likely to convert. Multiple campaigns can be structured according to Amazon’s best practices and strategic business objectives. Ad spend can be allocated to reach specific customer segments to increase return on ad spend, and users can view total and organic sales growth, blended advertising cost of sale (ACoS), and more with Perpetua’s advanced analytics.

Pricing starting from:

US$250.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Perpetua

• Perpetua’s advanced analytics provide users with insight into their company’s financial performance, with data on total and organic sales growth, and blended advertising cost of sale (ACoS).

• Algorithmic bidding by the AI-powered ad engine ensures that the most efficient bids are placed on the keywords and match types most likely to convert, according to strategic business objectives.

• Perpetua removes the need for users to manually research and identify keywords and ASINs (Amazon Standard Identification Numbers) to target.

• Ad spend can be allocated to target the market segments most likely to convert, with the aim of increasing return on ad spend.

• Native apps for Android and iOS allow users to collaborate, launch campaigns, and monitor performance from anywhere.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, Germany, United Kingdom, Japan, Mexico, United States

Supported Languages

English, French, Japanese, Spanish

Pricing starting from:

US$250.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Perpetua Software - View performance across all Sponsored Ads in your account or by Goal
Perpetua Software - Perpetua users create goals - not campaigns. Goals are prebuilt campaign structures designed to execute on any strategy (growth, profitability, brand defense, awareness)
Perpetua Software - Recommendations provide customizable advanced optimizations to be made to your campaigns - based on your data
Perpetua Software - Targets and Search terms can be seen by goal or across an account, with easy to take bulk actions
Perpetua Software - Create videos optimized for Sponsored Brands video campaigns in seconds
View 6 more
Perpetua video Perpetua video Perpetua video Perpetua Software - View performance across all Sponsored Ads in your account or by Goal Perpetua Software - Perpetua users create goals - not campaigns. Goals are prebuilt campaign structures designed to execute on any strategy (growth, profitability, brand defense, awareness) Perpetua Software - Recommendations provide customizable advanced optimizations to be made to your campaigns - based on your data Perpetua Software - Targets and Search terms can be seen by goal or across an account, with easy to take bulk actions Perpetua Software - Create videos optimized for Sponsored Brands video campaigns in seconds

Features

Total features of Perpetua: 24

  • AB Testing
  • Account Alerts
  • Activity Dashboard
  • Advertising Management
  • Analytics/ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Segmentation
  • Channel Management Software
  • Collaboration Tools
  • Conversion Tracking
  • Customizable Reports
  • Data Visualization Software
  • Goal Setting / Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Performance Metrics
  • Portfolio Management
  • Reporting & Statistics
  • Task Management Software

Alternatives

Outbrain

4.2
#1 Alternative to Perpetua
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

Adplorer

0
#2 Alternative to Perpetua
Whitelabel Marketing platform and agency management system for SMB agencies and multilocation marketeers.

monday.com

4.6
#3 Alternative to Perpetua
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and...

Marketing 360

4.6
#4 Alternative to Perpetua
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

Reviews

Overall rating

4.3 /5
(4)
Value for Money
4.3/5
Features
4.5/5
Ease of Use
5/5
Customer Support Software
5/5

Already have Perpetua?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 4
Peter K. Peter K.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Amazing Product, Amazing Service

Reviewed on 2019-03-26

A+++++

Executive is extremely helpful, if I have a question about anything he responds within...

A+++++

Executive is extremely helpful, if I have a question about anything he responds within minutes.

Pros

the velocity of my products increased by 200 percent as soon as I implemented Perpetua.

Not only that, ACOS went down by nearly 30 percent.

The algorithm is extremely intelligent and makes proper daily adjustments on my bids allowing my to be way more profitable than before I implemented them.

Cons

there are absolutely no cons about this software

Rick D. Rick D.
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

invaluable tool

Reviewed on 2020-07-21

Really delighted with the experience. Their help desk are really helpful, and always get back to me...

Really delighted with the experience. Their help desk are really helpful, and always get back to me in good time. Clean, easy to use software.

Pros

A clean and easy to use software. The way you can set a target acos, and it does all the leg work for you insofar as bid optimization is concerned – well, it's an absolute godsend.

Cons

The only thing I'd suggest is that they include a few more instructional material on the difference between different types of goals. They explain it during onboarding, but it can be a bit tricky to recall all the minutae.

Gerard G. Gerard G.
Overall rating
  • Industry: Consumer Electronics
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

Bug infested

Reviewed on 2021-04-23

Excellent at first, now an absolute nightmare. I encounter bugs every day and some are serious. To...

Excellent at first, now an absolute nightmare. I encounter bugs every day and some are serious. To the point that the Perpetua data is not in sync at all with the Amazon data. It seems to do its thing, regardless of what I want it to do. I have notified issues in the past. Support is great, but follow up on the issues is slow. This is in stark contrast with all the 5-star reviews with stellar experiences. My experience is a lot different.

Pros

Ease of use - support - software interface

Cons

Bugs plague the software, and solving them takes extremely long. Especially the brand and display ads are impacted. As an example today, I realized that Perpetua is even showing ads as paused whilst they are active in the amazon campaigns manager. I paused them in Perpetua some days ago, then realized Perpetua was not pushing that new state to Amazon. Subsequently, I paused them in Amazon directly, only to find out today that Perpetua activated them again ( I am not using any other ad software). Mind you, in Perpetua they are still shown as inactive. Although the interface works nice, it leaves you in need of updates and improvements that make lots of sense but seem to on a very long waiting list.

Howie S. Howie S.
Overall rating
  • Industry: Packaging & Containers
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great Product & Company

Reviewed on 2019-04-03

Seen my sales grow month over month all thanks to Perpetua’s help! Really great company and people!

Seen my sales grow month over month all thanks to Perpetua’s help! Really great company and people!

Pros

Really cool and cutting edge technology that helps me optimize my marketing efforts on Amazon.

Cons

Really nothing negative to say so far. Perpetua is doing a great job!

Perpetua FAQs

Below are some frequently asked questions for Perpetua.

Perpetua offers the following pricing plans:

  • Starting from: US$250.00/month View Pricing Plans
  • Pricing model: Subscription
  • Free Trial: Not Available

Pricing is based on monthly ad spend. Up to $5,000 in ad spend: $250 per month. $5,000-$10,000 in ad spend: $500 per month. $10,000+ in ad spend: $500+% of spend per month

Perpetua has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Perpetua supports the following languages:

English, French, Japanese, Spanish

Perpetua supports the following devices:

Android (Mobile), iPhone (Mobile)

We do not have any information about what integrations Perpetua has

Perpetua offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Perpetua.