Indicative Overview

What is Indicative?

Indicative is a customer analytics solution designed to support product managers, growth marketers and business analysts. The cloud-based platform, available in Pro and Enterprise plans, connects to a multitude of customer data sources to provide a complete, 360-degree view. This consolidation and synthesis of the quantitative research around how and why users engage with corporate touchpoints then provides actionable insights for maximizing conversions and retaining customers. Indicative is also aimed at non-technical teams wishing to monitor the whole journey, eschewing SQL expertise in favor of a drag and drop UI.

The platform works around the send and capture of “events” or actions such as page views, button clicks or email message openings etc. From the free “Standard” plan, packages allow for 50 million or more events per month with unlimited user seats and data histories of at least 6 months. From here, Indicative plots and visualizes the customer journey with multi-path or reverse funnels, while using segmentation tools to ask and answer behavioral questions. Retention feedback analyzes user actions over time with the ability to create custom cohorts across variables such as time, behaviors and characteristics. People insights are then evidenced by the kind of detailed journey and session data, regardless of anonymity, necessary for optimizing implementation. In addition, sharable dashboard creation is joined by features that include a calculator, custom events and scheduled reporting.

Indicative Overview

Pricing

Starting from
$950.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing


Indicative Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Germany, Brazil, Mexico
Supported Languages
English

Media

Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications
Data insight dashboards are sharable within teams for collaborative analysis and can be exported for usage in slide presentations or boardroom reports
An example segmentation analysis visualization, plotting complete booking by marketing channel across the previous 30 days
An example of Indicative's multipath funnel analysis showing the booking journey for a customer that starts from the viewing of a home page to actually completing a booking
An example of cohort analysis breaking down device platforms across Android, desktop and iPhone for those users, by day, viewing a homepage and completing a booking conversion
Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts.
People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not.
Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features
Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness
Indicative video Indicative screenshot: Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications Indicative screenshot: Data insight dashboards are sharable within teams for collaborative analysis and can be exported for usage in slide presentations or boardroom reports Indicative screenshot: An example segmentation analysis visualization, plotting complete booking by marketing channel across the previous 30 days Indicative screenshot: An example of Indicative's multipath funnel analysis showing the booking journey for a customer that starts from the viewing of a home page to actually completing a booking Indicative screenshot: An example of cohort analysis breaking down device platforms across Android, desktop and iPhone for those users, by day, viewing a homepage and completing a booking conversion Indicative screenshot: Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts. Indicative screenshot: People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not. Indicative screenshot: Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features Indicative screenshot: Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness

Indicative Reviews

Indicative Reviews

Overall rating
4.5
/
5
Excellent
18

Very good
12

Average
2

Poor
0

Terrible
0

Value for Money
4.4
Features
4.3
Ease of Use
4
Customer Support
4.6
94% recommended this app
Pranav S.

Great value for money, beats Amplitude anyday


Hilary Y.

This has been a great tool for me to track different campaigns, email records, etc....

Easy to store common events, segments, etc. that I track and refer to them regularly for clients.


Italo C.

Spotting weak points

Indicative has allow us to spot parts in our client journey that take too long to complete or where is our most significant drop off. Although is a great tool for analyzing online service data, it requires to spent quite some time to learn how to make the most of it.


Ramkumar V.

The most generous behavioural analytics platform out there

Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.


Verified Reviewer

Indicative is a fantastic resource to help us visualize our data and tell great stories.

We can easily visualize our data.


Pranav S.
Industry: Financial Services
Company size: 51-200 Employees

Great value for money, beats Amplitude anyday

Used Weekly for 1-5 months
Reviewed on 6/24/2019
Review Source: Capterra

Pros

Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Cons

Certain edge cases are not covered.
For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Hilary Y.

This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

Used Weekly for 6-12 months
Reviewed on 12/19/2017
Review Source: Capterra

Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Pros

The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Cons

As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Italo C.
Industry: Financial Services
Company size: 51-200 Employees

Spotting weak points

Used Weekly for 6-12 months
Reviewed on 12/4/2018
Review Source: Capterra

Indicative has allow us to spot parts in our client journey that take too long to complete or where is our most significant drop off. Although is a great tool for analyzing online service data, it requires to spent quite some time to learn how to make the most of it.

Pros

It allow us to take advantage of our site's traffic information and spot steps in our client's journey that could be improved.

Cons

It is not as intuitive as one could wish. Some training hours are needed for our new employees to catch up with their tools.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Ramkumar V.
Industry: Sports
Company size: 2-10 Employees

The most generous behavioural analytics platform out there

Used Daily for 1-5 months
Reviewed on 6/24/2019
Review Source: Capterra

Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it.

Pros

The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

Cons

1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Entertainment
Company size: 51-200 Employees

Indicative is a fantastic resource to help us visualize our data and tell great stories.

Used Weekly for 1+ year
Reviewed on 1/5/2018
Review Source: Capterra

We can easily visualize our data.

Pros

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Cons

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8.3/10
Based on 32 user ratings
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Indicative Pricing

Indicative Pricing

Starting from
$950.00/month
Free Trial
Free
Subscription
Value for money

Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing

Standard: Free
Pro: $950 per month
Enterprise: Contact Indicative directly for Enterprise pricing

Value for Money
4.4/5
Based on 32 user ratings
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Indicative Features

Indicative Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Filtered Views
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4.3/5
Based on 32 user ratings
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Categories

Additional information for Indicative

Additional information for Indicative

Key features of Indicative

  • Ad Hoc Reports
  • Channel Attribution
  • Cohort Analysis
  • Customer Journey Mapping
  • Funnel Analysis
  • Goal Tracking
  • In-App Events Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Push Notifications
  • Retention Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • Uninstall Tracking
  • User Interaction Tracking
  • Website Analytics

Benefits

• Indicative's cloud-based behavioral analytics platform connects to a multitude of data sources to produce detailed pictures of customers and their journeys, providing marketers and product managers with actionable insights for improving the experience.

• Indicative offers a data limit of 50 million events (user actions) per month while retaining data securely for at least 6 months (see our pricing page), with the ability to create custom events and access an event stream for analyzing historical event data.

• Integration support for connecting into all sources of behavioral data including websites, mobile apps, marketing automation platforms, CRM systems and support center etc.

• Indicative supports funnel analysis, both multi-path and reverse form, along with the analysis of potentially complex cohorts based around time, behaviors and characteristics.

• The platform's data management capabilities require no need for coding knowledge or SQL expertise, providing users with an intuitive online interface accessible by your entire team.

Indicative FAQs

Indicative FAQs

Below are some frequently asked questions for Indicative.

Q. What type of pricing plans does Indicative offer?

Indicative offers the following pricing plans:

Starting from: $950.00/month

Pricing model: Free, Subscription

Free Trial: Available

Standard: Free Pro: $950 per month Enterprise: Contact Indicative directly for Enterprise pricing

Q. What are the main features of Indicative?

Indicative offers the following features:

  • Ad Hoc Reports
  • Channel Attribution
  • Cohort Analysis
  • Customer Journey Mapping
  • Funnel Analysis
  • Goal Tracking
  • In-App Events Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Push Notifications
  • Retention Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • Uninstall Tracking
  • User Interaction Tracking
  • Website Analytics

Q. Who are the typical users of Indicative?

Indicative has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Indicative support?

Indicative supports the following languages:

English

Q. What type of pricing plans does Indicative offer?

Indicative has the following pricing plans:

Free, Subscription

Q. Does Indicative support mobile devices?

We do not have any information about what devices Indicative supports

Q. What other apps does Indicative integrate with?

Indicative integrates with the following applications:

Firebase, Google Analytics, Google Cloud Platform, Segment, Snowplow Insights, Snowplow Insights, Stripe

Q. What level of support does Indicative offer?

Indicative offers the following support options:

Phone Support, Online Support, FAQs