About Open Loyalty

Open Loyalty is #1 Headless Loyalty Platform with the most flexible set of loyalty blocks for building personalized loyalty programs.

Thanks to the API-first approach and 50+ pre-built loyalty mechanics (eg. points, tiers, rewards, coupons, referrals), brands can quickly introduce engaging loyalty programs with a custom user experience at any touchpoint.

Unlike legacy loyalty systems, Open Loyalty provides elastic loyalty program tools that give the freedom to create, are easier to connect with other systems, and guarantee cost-effective scalability.

Open Loyalty is a good fit for any company that needs to introduce a personalized loyalty program in a short time to market.

The loyalty blocks match the needs of industries such as retail, finance, insurance, travel, convenience, restaurants, FMCG, fuel, automotive, or B2B.

The solution is available in SaaS and On-premise editions.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Open Loyalty

  • Flexible loyalty blocks and elastic API
  • Unlimited and cost-effective scalability
  • Smooth and painless upgrades
  • Personalized user experience at any touchpoint
  • Easy integrations with API-first architecture
  • Short time to market with pre-built blocks
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Andorra, United Arab Emirates, Afghanistan, Antigua and Barbuda, Anguilla , Albania, Armenia, Curaçao, Angola, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia and Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, Bermuda, Brunei, Bolivia, Brazil, Bahamas, Bhutan, Botswana, Belarus, Belize, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, Saint Kitts and Nevis, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, Saint Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, Saint Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, Saint-Pierre-et-Miquelon, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, Saint Helena, Slovenia, Svalbard and Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, São Tomé and Príncipe, El Salvador, Syria, Eswatini, Turks and Caicos Islands, Chad, Togo, Thailand, Tajikistan, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad and Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, United States, Uruguay, Uzbekistan, Vatican City, Saint Vincent and the Grenadines, Venezuela, British Virgin Islands, U.S. Virgin Islands, Vietnam, Vanuatu, Wallis and Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

    Supported Languages

    English

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Images

    Open Loyalty Software - Loyalty program dashboard
    Open Loyalty Software - Loyalty program building blocks
    Open Loyalty Software - Open Loyalty Campaign Language
    Open Loyalty Software - Loyalty program campaigns and promotions management
    Open Loyalty Software - Loyalty program rewards and coupons management
    Open Loyalty Software - Loyalty program members management
    View 6 more
    Open Loyalty Software - Loyalty program dashboard
    Open Loyalty Software - Loyalty program building blocks
    Open Loyalty Software - Open Loyalty Campaign Language
    Open Loyalty Software - Loyalty program campaigns and promotions management
    Open Loyalty Software - Loyalty program rewards and coupons management
    Open Loyalty Software - Loyalty program members management

    Features

    Total features of Open Loyalty: 37

    • API
    • Activity Dashboard
    • Activity Tracking
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Client Portal
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer History
    • Customer Profiles
    • Customer Segmentation
    • Discount Management
    • Feedback Management
    • Gamification Software
    • Gift Card Management
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management Software
    • Multi-Campaign
    • Multi-Channel Marketing
    • Performance Metrics
    • Point of Sale (POS)
    • Promotions Management
    • Real Time Analytics
    • Real Time Data
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Rewards Management
    • Segmentation
    • Third Party Integrations
    • Transaction History

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    Reviews

    Overall rating

    4.8 /5
    (12)
    Value for Money
    4.6/5
    Features
    4.5/5
    Ease of Use
    4.5/5
    Customer Support Software
    4.7/5

    Already have Open Loyalty?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 12
    Burak
    Overall rating
    • Industry: Telecommunications
    • Company size: 501-1,000 Employees
    • Used for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Nice for engaging Customers

    Reviewed on 2021-01-08

    Has a fast and reliable and knowledgeable customer service.

    Has a fast and reliable and knowledgeable customer service.

    Pros

    Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily.

    Cons

    Only web based at the moment and needs an app for mobiles.

    Darío
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    The best solution for loyalty program implementations

    Reviewed on 2020-03-05

    The application is very responsive at all times and has been designed for scalability, which we've...

    The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base.

    We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy.

    Pros

    This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc.

    It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software.

    Cons

    There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution.
    The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product.

    The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them.

    Mark
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Open Loyalty rewards

    Reviewed on 2021-09-06

    The software has been easy to use and understand. The API documentation is kept up to date and is...

    The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required.

    Pros

    The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it.

    Cons

    It is a little limited in terms of reporting functionality via the admin console or API.

    Faustina
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 201-500 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Very professional project/product planning and support

    Reviewed on 2022-08-11

    OpenLoyalty is a very professional company and has helped us a lot with the implementation of the...

    OpenLoyalty is a very professional company and has helped us a lot with the implementation of the whole Loyalty experience we are implementing.
    The devs team finds for every problem a good and pragmatic solution and customizes their product based on our needs with good quality and releases on a regular basis.
    We get in a very quick time very good support from OpenLoyalty to any of our questions

    Pros

    The software is very customizable and covers a lot of use cases.
    Customization and also support works very good

    Cons

    I have no cons to report. We have a very good experience with OpenLoyalty

    Pedro Pablo
    Overall rating
    • Industry: Consumer Goods
    • Company size: 51-200 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Open Loyalty Review

    Reviewed on 2022-08-12

    Pros

    Easy of use, quick changes for customization, flexibility

    Cons

    API docs could be organized better, as it is a bit confusing sometimes to find a specific endpoint

    Showing 5 reviews of 12 Read all reviews

    Open Loyalty FAQs

    Below are some frequently asked questions for Open Loyalty.

    Open Loyalty offers the following pricing plans:

    For more information visit https://www.openloyalty.io/pricing.

    Open Loyalty has the following typical customers:

    51-200, 201-500, 501-1,000, 1,001-5,000

    Open Loyalty supports the following languages:

    English

    Open Loyalty supports the following devices:

    We do not have any information about what integrations Open Loyalty has

    Open Loyalty offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

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