About Open Loyalty

Open Loyalty is the world’s most flexible loyalty software for creating personalized loyalty and gamification programs fast and at scale.

Companies use our product to build loyalty programs from scratch or to extend their existing systems with loyalty and gamification mechanics like points, tiers, rewards, coupons, referrals, and so on.

As an API-first loyalty software, we're an alternative to heavy, monolithic loyalty software, or developing bespoke loyalty applications from scratch.

Pricing starting from:

US$2,700.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Open Loyalty

Our value proposition is based on customizability and short time-to-market.
We provide our value proposition thanks to:

1. The most robust loyalty API on the market with 250+ endpoints which offer a wide range of options for designing integration flows and integrating quickly instead building from scratch.

2. Open Loyalty Language, a flexible loyalty campaign language that allows for the creation of basically any kind of campaigns based on precisely determined conditions and effects.

3. Custom events engine which allows for the collection of any transactional and behavioral data (e.g. product reviews, app ratings, content consumption, etc.). Using them in loyalty campaigns makes it easy to incentivize any customer behavior.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 223 others

Supported Languages

English

Pricing starting from:

US$2,700.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Open Loyalty Software - Loyalty program campaigns and promotions management
Open Loyalty Software - Loyalty program building blocks
Open Loyalty Software - Open Loyalty Campaign Language
Open Loyalty Software - Loyalty program dashboard and analytics
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Open Loyalty video
Open Loyalty Software - Loyalty program campaigns and promotions management
Open Loyalty Software - Loyalty program building blocks
Open Loyalty Software - Open Loyalty Campaign Language
Open Loyalty Software - Loyalty program dashboard and analytics

Features

Total features of Open Loyalty: 44

  • API
  • Activity Dashboard
  • Activity Tracking
  • Behavioral Analytics
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Planning
  • Campaign Segmentation
  • Client Portal
  • Coupons
  • Customer Acquisition
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Digital Wallet
  • Discount Management
  • Engagement Tracking
  • For Small Businesses
  • Gamification Software
  • Gift Card Management
  • Incentive Management
  • Loyalty Cards
  • Loyalty Program
  • Member Portal
  • Membership Management Software
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • No-Card Loyalty System
  • Performance Metrics
  • Point of Sale (POS)
  • Promotions Management
  • QR Codes
  • Referral Tracking
  • Reporting/Analytics
  • Rewards Management
  • Rewards Points
  • Third-Party Integrations
  • Transaction History

Alternatives

Preferred Patron Loyalty

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#1 Alternative to Open Loyalty
Preferred Patron provide customer loyalty and gift card management programs to businesses of all sizes, across many...

Eber

5
#2 Alternative to Open Loyalty
Eber is a Loyalty Marketing solution that empowers businesses to execute their loyalty strategy and grow long-term...

EngagePackage

0
#3 Alternative to Open Loyalty
EngagePackage is a customer engagement software designed to help businesses in the retail, food and beverage, and other...

Lovely Loyalty

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#4 Alternative to Open Loyalty
Lovely Loyalty is a customer loyalty platform for small businesses that offers personalized rewards for seamless...

Reviews

Overall rating

4.8 /5
(15)
Value for Money
4.7/5
Features
4.5/5
Ease of Use
4.5/5
Customer Support Software
4.7/5

Already have Open Loyalty?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 15
Burak
Burak
Overall rating
  • Industry: Telecommunications
  • Company size: 501–1,000 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Nice for engaging Customers

Reviewed on 2021-01-08

Has a fast and reliable and knowledgeable customer service.

Has a fast and reliable and knowledgeable customer service.

Pros

Has a feature of setting rules and acting with the behaviors so not open for mistakes. Campaigns and promotions can be created and has a very friendly user interface that can be adapted easily.

Cons

Only web based at the moment and needs an app for mobiles.

Darío
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The best solution for loyalty program implementations

Reviewed on 2020-03-05

The application is very responsive at all times and has been designed for scalability, which we've...

The application is very responsive at all times and has been designed for scalability, which we've never have had the need to do since the default configuration is more than enough for our customers' user base.

We've implemented this solution with several clients and it's been a really quick and easy solution that has kept our customers happy.

Pros

This is an ideal solution for companies that seek to complement their current e-business / CRM / ERP with a loyalty program without breaking nor the bank nor their current functionality. Every possible scenario has been thought out: campaigns with a set range of dates, rewards that depend on the client's loyalty level, segmentation of clients based on their number of points, rewards exchanged, number of transactions, etc.

It's really easy to integrate with existing front-end solutions and has an admin panel that helps defining and dynamically changing levels, client segments, points-reward conversion rates, and also look at each client's transaction history, solve attribution problems, etc, effectively treating the loyalty program as an external module of their main software.

Cons

There have been two main misunderstandings about Open Loyalty so far: that it's free (because of the "Open" part) and that it's an out-of-the-box solution.
The development version is indeed free and serves the purpose of allowing the construction of a quick proof of concept of the implementation, when the online demo is not enough for an evaluation of the product.

The idea that this product would be a solution that could be configured and just published to the world is a little off. This product serves all purposes and can be easily integrated (through JSON requests) with any existing front-end that can be extended, be it the front-end for the acquisition of points or the one for exchanging them.

Mark
Mark
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Open Loyalty rewards

Reviewed on 2021-09-06

The software has been easy to use and understand. The API documentation is kept up to date and is...

The software has been easy to use and understand. The API documentation is kept up to date and is easy to consume. The team at Open Loyalty are great, they consistently provide good service and are willing to help if required.

Pros

The software was easy to install and use. There are a few key configurations needed but nothing a mid-senior developer cannot manage. The ability of the software to easily create reward campaigns, load bulk vouchers and issue out is quick and painless. Open Loyalty is free to use which is great for testing out the platform and helping to define how your business way want to use it.

Cons

It is a little limited in terms of reporting functionality via the admin console or API.

Joris
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Robust system with lots of features out of the box

Reviewed on 2021-08-23

Pros

We liked that it's customizable, scalable and we get full access to the source code. On the campaign configuration side, we appreciate the different types of programs we can create that can improve user engagement and keep them happy. We are also pleased with the fast and responsive customer service.

Cons

We experienced some issues during the initial setup as our tech team was not familiar with all of the tech stacks used, some of our requirements are not supported, and our tech team experiences some challenges in customizing it. Other problems are attributed to the language barrier and different time zones.

Anna
Overall rating
  • Industry: Financial Services Software
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

OpenLoyalty allowed us a quick market entry

Reviewed on 2023-02-02

Pros

- The frontend is super easy to handle and settings allow realizing most our requirements out of the box. - Quick and helpful customer support in case of any problems

Cons

- From a product manager perspective it would be great to customize reports according to my needs. - Requesting new functionalities takes a time until prioritization on OpenLoyalty side. - Overall great documentation but versioning could be a bit better in terms of what has changed exactly.

Showing 5 reviews of 15 Read all reviews

Open Loyalty FAQs

Below are some frequently asked questions for Open Loyalty.

Open Loyalty offers the following pricing plans:

  • Starting from: US$2,700.00/month View Pricing Plans
  • Pricing model: Subscription
  • Free Trial: Not Available

For more information visit https://www.openloyalty.io/.

Open Loyalty has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Open Loyalty supports the following languages:

English

Open Loyalty supports the following devices:

Android (Mobile), iPhone (Mobile)

We do not have any information about what integrations Open Loyalty has

Open Loyalty offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

Related categories

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